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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

We will also highlight how a CX transformation differs from a typical program management initiative, who drives these programs, and what lessons can be learned from B2B companies that have made this journey. Governance mechanisms should be put in place early, led by leadership.

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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

Instead, dynamic alternatives such as Customer Effort Score (CES) , real-time sentiment analysis, and advanced AI-powered analytics offer deeper insights into customer behaviours. By connecting customer service, performance management, and workforce optimization, AI-infused workflows deliver seamless experiences.

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Governing the ML lifecycle at scale, Part 3: Setting up data governance at scale

AWS Machine Learning

This post is part of an ongoing series about governing the machine learning (ML) lifecycle at scale. This post dives deep into how to set up data governance at scale using Amazon DataZone for the data mesh. The data mesh is a modern approach to data management that decentralizes data ownership and treats data as a product.

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support. Many B2B firms also lack a central CX team in one survey, 28% had no coordinated CX governance which underscores the challenge of breaking down departmental barriers. Demonstrating the value of CX (e.g.,

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

Related Article: Effective CX Strategies: Digging out of a CX Standstill Global Examples of CX Experimentation Europe Schneider Electric (France): Schneider Electric utilizes experimentation to enhance its energy management solutions. Strategic resource management is crucial for sustaining CX experimentation efforts.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Data analytics is critical for processing vast amounts of information to uncover patterns and actionable insights. Organizations such as Google, Netflix, and Spotify excel in leveraging data analytics to enhance user experiences and personalize offerings. Companies like HSBC in Europe and Toyota in APAC excel in this area.

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