Optimove

DECEMBER 3, 2024

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In-play sports betting is transforming the industry, offering huge revenue potential. Key takeaways: In-play betting market projected to hit $70.73 Key takeaways: In-play betting market projected to hit $70.73

Sports 52

Sports Gamification How To Tips 52

AskNicely

MAY 16, 2016

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on Net Promoter Score from AskNicely.

Sports 150

Sports Net Promoter Score Metrics Measurement 150

InMoment XI

FEBRUARY 8, 2023

Most businesses are organized into silos: marketing, sales, operations, customer care, HR, IT, finance, etc. More specifically, marketing drives awareness of your products and solutions, and sets the expectations for how they work and what to expect. These silos all have their own priorities, goals, and KPIs.

Sports 221

Sports Financial ROI Leadership 221

Optimove

DECEMBER 18, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Guide to Advanced Customer Segmentation Download Now >> 1.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Optimove

NOVEMBER 20, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog will help sports betting operators uncover data-driven strategies to identify high-value players during the Super Bowl, the biggest betting event of the year. or preferred sports. Data shows that 81% of U.S.

Tips 64

Tips Sports Loyalty Programs Loyalty 64

InMoment XI

FEBRUARY 15, 2023

Stage #3: Understand Consolidate all data streams and leverage advanced analytics to identify where and how to act (and the anticipated impact on customer outcomes). And the companies that can do this are the ones that stand to reap the greatest benefits in terms of future revenue and market share growth and long-term profitability.

Sports 221

Sports Leadership Lifetime Customer ROI 221

SurveySensum

FEBRUARY 24, 2025

Amongst many in the market, two techniques stand out Text analysis and Sentiment Analysis. First, What is Text Analytics? Lets discuss the key differences and applications of sentiment analysis vs text analytics. But whats the difference between the two? Arent they basically the same thing? Lets discuss them in detail.

Analysis 52

Analysis Analytics Social Media Trends 52

Optimove

JANUARY 14, 2025

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights iGaming Pulse highlights the importance of player retention for sports betting operators, with data from the 2023-2024 NFL season showing significant dips in player activity during key moments like playoffs and championships.

Gamification 52

Gamification Sports Loyalty Groups 52

Comm100

DECEMBER 10, 2024

While this might sound like marketing-speak to many, these are critically important metrics that any iGaming operator should pay close attention to. You can gather and utilize advanced data analytics to gather comprehensive information on player behaviors, preferences, and gaming patterns.

Strategy 130

Strategy Multi-Channel Loyalty Social Media 130

BirdEye

JANUARY 24, 2025

Today’s digital world makes social media marketing for hotels essential to their growth strategy. Bottom Line Up Front Successful hotel marketing isn't just about showing up. 10 actionable social media strategies to elevate your hotels online marketing Want your hotel to stand out?

Social Media 52

Social Media Hotels Strategy Marketing 52

InMoment XI

JUNE 13, 2024

REPORT InMoment Named a Leader in The Forrester Wave : Text Mining And Analytics Platforms, Q2 2024 Learn how InMoment is pioneering innovative solutions for businesses to extract insights and drive meaningful change from their unstructured text data. Get the Report Why is Text Mining Important?

Social Media 195

Social Media Analysis Analytics Trends 195

Optimove

JUNE 24, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Keeping sports bettors engaged after their favorite team is eliminated helps maintain player loyalty and drive continuous interaction. Promote fantasy leagues and daily fantasy sports to provide year-round engagement opportunities.

Sports 69

Sports Tips Engagement Analytics 69

Kayako

MARCH 21, 2022

ECommerce is growing like wildfire, offering exciting business insights via analytics and data. Consumers feel let down when the pre-sale marketing context differs from after the sale. One stark example is in many healthcare brands where the marketing to enroll customers is professional, empathetic, and engaging.

Customer Service 292

Customer Service Social Media Ecommerce Competitive Advantage 292

Optimove

MARCH 25, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. Conventional marketing tactics alone are insufficientplayers expect more interactive and rewarding experiences.

Gamification 52

Gamification Multi-Channel How To Sports 52

Education Services Group

SEPTEMBER 20, 2021

So, if you think you’ve completely resolved all data issues, your operations and analytics run without fail, and you have no need to validate anything because AI does it for you—lets connect, because this is rare. The post Customer Success Data & Analytics: Lessons Learned from Tennis appeared first on ESG.

Analytics 97

Analytics Customer Success Data Sports 97

ShepHyken

FEBRUARY 9, 2025

5 Touchdowns: How the NFL Is Winning over Fans by Francesca Di Meglio (CX Network) By leveraging data analytics and offering personalized experiences, football is growing exponentially. My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl.

Customer Service 73

Customer Service Sports Rewards Programs Comparison 73

ClearAction

FEBRUARY 13, 2023

Leading Customer Experience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customer experience as a team sport is essential because every player in your enterprise helps or hinders customer experience performance. Ironically, this simple truth is not top of mind for most leaders in business.

Sports 71

Sports Customer Experience Handbook Case Study 71

NetBase

JULY 9, 2019

Reddit influence is one of the best kept secrets in many a brand’s marketing toolbox, primarily because it’s a tough nut to crack. The name of the game is anonymity – and it’s what makes the site so valuable to marketers. Understanding Influencer Marketing on Reddit – A Sneak Peek. Welcome to Snooville & Reddit Influence.

Analytics 76

Analytics Marketing Sports Course 76

AWS Machine Learning

SEPTEMBER 23, 2024

This innovation has transformed client interactions and operational efficiency through the use of Amazon Transcribe Call Analytics , Amazon Comprehend , and Amazon Bedrock. By using existing solutions and AWS technical teams, Rocket significantly reduced the time to market, allowing for swift deployment.

Analytics 118

Analytics Self Service First Call Resolution Banking 118

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. Strategic Investments in Customer Experience As we often say, CX is a team sport. But, leaders, take a deep breath!

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

AWS Machine Learning

MARCH 4, 2025

At the time of writing of this blog, only the AWS Well-Architected Framework, Financial Services Industry, and Analytics lenses have been provisioned. With a background in application development and enterprise architecture, he has worked with customers across sports, finance, energy, and professional services sectors.

Knowledge Base 97

Knowledge Base Analysis Resources Tools 97

Brandwatch CX

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 98

Tools Marketing Social Media Analytics 98

Comm100

NOVEMBER 3, 2017

This will give your team a foundation of the Do’s and Don’ts of social media customer service and marketing, and will help guide them towards successful social media engagement. Sales, Human Resources, and Marketing need to know how to use social media to reach business and departmental goals.

Social Media 145

Social Media Course Training Marketing 145

West Monroe

MARCH 21, 2019

I’ll walk you through the easy ways you can use Google Analytics – specifically the Audience Reports – to support the creation of your customer personas. What is Google Analytics? If you do not currently have Google Analytics installed on your website, here is a step-by-step guide on getting started with Google Analytics.

Analytics 76

Analytics Report Sports Customer Experience Professionals 76

Lumoa

JUNE 9, 2020

The eCommerce market is expected to grow by 11 trillion dollars between 2021-2025. The pandemic has really spiked up the eCommerce market since many brick-and-mortar retails have been forced to take their business online. They had always collected behavioural data from tools like Google Analytics and Hotjar.

Ecommerce 195

Ecommerce Customer Experience Customer Journeys Feedback 195

Optimove

JUNE 12, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: The Euro 2024 Wagering Intentions Report provides a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value. The Guide to Mobile Marketing Perfect your retention-focused mobile marketing with this 101 guide.

Sports 52

Sports Report Analysis Loyalty 52

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 60

Sports Consumers Analysis Marketing 60

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 60

Sports Consumers Analysis Marketing 60

InMoment XI

SEPTEMBER 25, 2024

Market Intelligence : NLP can analyze many news articles, blog posts, and social media posts. This helps provide insights about market trends, competitor activities, and possible business opportunities. They turned to InMoment for a powerful NLP platform that could analyze and decode the jargon-filled language of professional sports.

Data 195

Data Social Media Net Promoter Score Analysis 195

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Trends Entertainment Contact Center 51

CSM Magazine

NOVEMBER 3, 2023

In today’s hyper-competitive and ever-evolving online sports betting industry, it has never been more important for platforms to provide the best customer support services possible. It’s no secret that the overall satisfaction of bettors engaging with a platform is a key component for the ongoing success of sport betting services.

Sports 52

Sports Customer Satisfaction Gamification Strategy 52

Customer Bliss

DECEMBER 6, 2018

In today’s episode, I chat with Alvin Stokes , Senior VP of Customer Experience at Cable & Wireless Communications (C&W) , and we discuss how he began a CX transformation in an international telecommunications industry spanning 17 markets. Year two was about diving deeper into the analytics.

Wireless 180

Wireless Customer Journeys Telecommunications NPS 180

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales. Drive more revenue.

Marketing 111

Marketing How To Multi-Channel Tips 111

Alida

JANUARY 26, 2017

AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. According to Schohl, food and beverage tend to have the worst ratings among in-stadium satisfaction factors in many sports teams.

Sports 90

Sports Entertainment Tips Guest Experience 90

NICE inContact

FEBRUARY 6, 2019

A successful CX organization tries to build a centralized view of CX; aligning different groups – Marketing, Sales, Service and beyond. It is never a silo-ed operation, it is a team sport. Voice of the customer, analytics and AI-driven technologies are important add-on pieces in addition to core contact center and CRM systems.

Net Promoter Score 137

Net Promoter Score Contact Center Average Handle Time Effort Score 137

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. Fan engagement is a wake-to-sleep business and requires better, and smarter, mobile, social, and digital-led environments to keep fans coming back to the stadium and being full-fledged members of the sports/team community. It’s team analytics.

Sports 50

Sports Technology Engagement Wireless 50

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98