AskNicely

MAY 16, 2016

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on AskNicely.

Sports 272

Sports Net Promoter Score Metrics Measurement 272

Optimove

NOVEMBER 20, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog will help sports betting operators uncover data-driven strategies to identify high-value players during the Super Bowl, the biggest betting event of the year. or preferred sports. Data shows that 81% of U.S.

Tips 64

Tips Sports Loyalty Programs Loyalty 64

InMoment XI

JUNE 13, 2024

REPORT InMoment Named a Leader in The Forrester Wave : Text Mining And Analytics Platforms, Q2 2024 Learn how InMoment is pioneering innovative solutions for businesses to extract insights and drive meaningful change from their unstructured text data. Get the Report Why is Text Mining Important?

Social Media 195

Social Media Analysis Analytics Trends 195

Optimove

NOVEMBER 15, 2024

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting. For

Sports 52

Sports CRM Loyalty Tips 52

Optimove

APRIL 15, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams. ” he asked.

Marketing 59

Marketing Sports Multi-Channel CRM 59

Education Services Group

SEPTEMBER 20, 2021

So, if you think you’ve completely resolved all data issues, your operations and analytics run without fail, and you have no need to validate anything because AI does it for you—lets connect, because this is rare. The post Customer Success Data & Analytics: Lessons Learned from Tennis appeared first on ESG.

Analytics 97

Analytics Customer Success Data Sports 97

Brandwatch CX

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 98

Tools Marketing Social Media Analytics 98

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 130

Sports CEM Consulting Consumers 130

NetBase

JULY 9, 2019

Reddit influence is one of the best kept secrets in many a brand’s marketing toolbox, primarily because it’s a tough nut to crack. The name of the game is anonymity – and it’s what makes the site so valuable to marketers. Understanding Influencer Marketing on Reddit – A Sneak Peek. Welcome to Snooville & Reddit Influence.

Analytics 76

Analytics Marketing Sports Course 76

InMoment XI

FEBRUARY 8, 2023

Most businesses are organized into silos: marketing, sales, operations, customer care, HR, IT, finance, etc. More specifically, marketing drives awareness of your products and solutions, and sets the expectations for how they work and what to expect. These silos all have their own priorities, goals, and KPIs.

Sports 221

Sports Financial ROI Leadership 221

Gravy Analytics

AUGUST 1, 2019

Attending sports events in stadiums is among one of the most enjoyable experiences of life. According to research firm Allied Market Research, the global smart stadium market is estimated to generate $22.10 The post 4 ways IoT can improve the experience in sports stadiums appeared first on Gravy Analytics.

Sports 40

Sports Analytics Consumers Technology 40

AskNicely

MAY 16, 2016

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on Net Promoter Score from AskNicely.

Sports 150

Sports Net Promoter Score Metrics Measurement 150

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Trends Entertainment Contact Center 51

Optimove

OCTOBER 2, 2024

See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.

Gamification 64

Gamification Meeting Engagement Sports 64

InMoment XI

FEBRUARY 15, 2023

Stage #3: Understand Consolidate all data streams and leverage advanced analytics to identify where and how to act (and the anticipated impact on customer outcomes). And the companies that can do this are the ones that stand to reap the greatest benefits in terms of future revenue and market share growth and long-term profitability.

Sports 221

Sports Leadership Lifetime Customer ROI 221

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales. Drive more revenue.

Marketing 111

Marketing How To Multi-Channel Tips 111

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98

Thematic

SEPTEMBER 13, 2022

When you’ve got big data, you need the right analytics tools to make sense of it! We’ve pulled together this list of the best text analytics software platforms to help you decide on the right provider for your company. Contents What is text analytics? What is text analytics software?

Analytics 71

Analytics Software Self Service Analysis 71

InMoment XI

SEPTEMBER 25, 2024

Market Intelligence : NLP can analyze many news articles, blog posts, and social media posts. This helps provide insights about market trends, competitor activities, and possible business opportunities. They turned to InMoment for a powerful NLP platform that could analyze and decode the jargon-filled language of professional sports.

Data 195

Data Social Media Net Promoter Score Analysis 195

Gainsight

JANUARY 8, 2021

Recently, Jackie Chevallier, Senior Product Manager for Adobe Audience Manager, and Connor Hatfield, Senior Customer Marketing Adoption Specialist at Adobe, sat with Gainsight’s Harshi Banka, Customer Success Director, Gainsight PX Team. Blending Customer Marketing and Product Management processes is an art for Adobe.

Sports 52

Sports Effort Score Tips Analytics 52

InMoment XI

OCTOBER 29, 2024

They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty results in higher retention, increased revenue, and positive word-of-mouth, which helps you stand out in competitive markets. With the award-winning InMoment AI, you can then capture analytical insights from the feedback.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

Optimove

FEBRUARY 16, 2023

“With Covid on a decline globally,” thought marketers everywhere at the beginning of 2022 and smiled, “We’re finally back to normal. For years, we’ve stressed one elementary point: marketers should invest in existing customers, as they are THE key to growth, especially in turbulent times. The essence?

CRM 52

CRM Sports Marketing Apparel 52

Oracle

JANUARY 15, 2021

Oftentimes in sports we’re told that winning is the cure to all problems. In the sports business, winning is certainly wonderful – but over the years, our sports customers have taught me that the real secret to success is collaboration to create a winning team on and off the court, ice, pitch, or field.

Sales 52

Sales Marketing Sports Roadmap 52

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. Fan engagement is a wake-to-sleep business and requires better, and smarter, mobile, social, and digital-led environments to keep fans coming back to the stadium and being full-fledged members of the sports/team community. It’s team analytics.

Sports 50

Sports Technology Engagement Wireless 50

Optimove

SEPTEMBER 11, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: A well-designed marketing technology (martech) stack is crucial for delivering seamless customer experiences. Innovate through testing and learning frameworks to adapt and improve marketing strategies. This includes timely promotions and instant transactions.

Sports 52

Sports CRM Government Conference 52

West Monroe

MARCH 21, 2019

I’ll walk you through the easy ways you can use Google Analytics – specifically the Audience Reports – to support the creation of your customer personas. What is Google Analytics? If you do not currently have Google Analytics installed on your website, here is a step-by-step guide on getting started with Google Analytics.

Analytics 76

Analytics Report Sports Customer Experience Professionals 76

Optimove

FEBRUARY 1, 2024

2024 Lightning Talks cover crucial gaming topics presented by Optimove experts and are a “must-attend” for any marketer looking to quickly up their game in the gaming industry. ” Embracing diverse markets for maximum gains enables a holistic and adaptable approach. Learn more about each topic and why you should attend below.

CRM 69

CRM Sports Consulting Data 69

Optimove

NOVEMBER 19, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Key Takeaway s : Gamification emerged as an engaging alternative to bonuses, emphasizing game mechanisms like leaderboards, challenges, and fun.

Gamification 52

Gamification Return on Investment Sports ROI 52

Clarivate

OCTOBER 24, 2023

To keep pace with the changing landscape of sites of service for surgical procedures, medical device companies are under pressure to evolve their sales and marketing strategies to the expanding non-hospital market. According to Clarivate data, traditional inpatient procedures are increasingly shifting to outpatient settings.

Sales 52

Sales Hospitality Strategy Data 52

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing Multi-Channel CRM Sports 59

Optimove

JULY 8, 2024

This innovative approach leverages advanced analytics and AI to understand player behaviors and preferences, ensuring that every interaction is contextually relevant and engaging. The Big Picture Personalization is key to enhancing player loyalty and engagement in iGaming and sports betting.

Gamification 64

Gamification Multi-Channel Sports Social Media 64

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. Strategic Investments in Customer Experience As we often say, CX is a team sport. But, leaders, take a deep breath!

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Optimove

JULY 8, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: AI-journey orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement. Real-Time Personalization: With AI-journey orchestration, gamification can be personalized in real-time.

Gamification 59

Gamification Multi-Channel Sports CRM 59

CSM Magazine

JUNE 7, 2023

MSG Networks services America’s number one media market, the New York DMA, as well as other portions of New York, New Jersey, Connecticut and Pennsylvania, telecasting hundreds of live professional games and a compelling lineup of critically acclaimed original programming. MSG Networks is part of the Sphere Entertainment Co.

Sports 52

Sports Entertainment Multi-Channel Social Media 52

Optimove

MAY 4, 2022

But every brand can have a different approach to personalization-at-scale, or more accurately, take a different path to achieve the holy grail of customer marketing: true 1:1 personalized customer communications. Gaming operators such as BetMGM demand an ability to monitor, adapt and deploy marketing campaigns on the go.

Trends 52

Trends Marketing Multi-Channel Sports 52

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy. About SKS365 Group.

CRM 40

CRM Marketing Sports Multi-Channel 40

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy. About SKS365 Group.

CRM 40

CRM Marketing Sports Multi-Channel 40