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Emerging Trends In Customer Experience: The Continuing Story

Storyminers

Together, we worked on the wireless drive-thru experience for McDonald’s. Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention. Numbers are just measures of things that we know how to measure, but they don’t typically tell the full story.

Trends 171
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Emerging Trends In Customer Experience: The Continuing Story

Storyminers

Together, we worked on the wireless drive-thru experience for McDonald’s. Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention. Numbers are just measures of things that we know how to measure, but they don’t typically tell the full story.

Trends 147
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Customer Journey Measurement: The Essential Guide

Pointillist

How are you currently measuring this customer’s experience? Perhaps marketing captures social media engagement, the contact center measures agent transfers and first contact resolution, and the mobile product owner tracks completion rates. That’s why leading organizations are adopting customer journey measurement.

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Making Your Contact Center Adaptive: Advanced Management Techniques for Quickly- Changing Customer Expectations

Storyminers

Machine vision, predictive analytics, interactive tech, responsive digital displays, and many other once futuristic visions have become common in just a few years. Video analytics and labor planning tools are matching staffing levels with customer volumes throughout the day. Is there a measurable correlation between CX and revenue?

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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

Enter text analytics. Machines (Text Analytics). All sophisticated VoC software platforms will have a text analytics module available. Let’s dig into the value that text analytics provides. Wi-Fi could be a topic, but some customers might call it wireless internet. But first, let’s take a step back.

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Emerging Trends In Customer Experience: The Continuing Story

Storyminers

Together, we worked on the wireless drive-thru experience for McDonald’s. Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention. Numbers are just measures of things that we know how to measure, but they don’t typically tell the full story.

Trends 100
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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). So, what is CX measurement or VoC? Consider a telecommunications company whose business model is signing up customers for a one-year contract for various wireless services.