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Leading Customer Experience as a Team Sport

ClearAction

Leading Customer Experience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customer experience as a team sport is essential because every player in your enterprise helps or hinders customer experience performance. Ironically, this simple truth is not top of mind for most leaders in business.

Sports 71
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Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. Your customer service supervisor, for example, could view metrics such as the average call answering speed and the return rate.

Sports 272
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

You’ll also unlock valuable customer experience analytics resources, articles, and other tools to help you quickly elevate your CX program and grow your business. For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans.

Loyalty 195
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Often, CRM systems are the tools used to track important customer data and feedback metrics.) CEM is no different, but tracking metrics alone is not a strategy. The bottom line here is that if you ONLY focus on customer metrics, you’ll miss an opportunity to make a real business impact. Strategy First. Define Success Always!

ROI 260
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Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. Your customer service supervisor, for example, could view metrics such as the average call answering speed and the return rate.

Sports 150
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The Elements You Need for A Successful CX Program

InMoment XI

Stage #3: Understand Consolidate all data streams and leverage advanced analytics to identify where and how to act (and the anticipated impact on customer outcomes). Stage #5: Realize Evaluate and demonstrate results of experience initiatives including (but not limited to) organizational change, improved metrics, and financial impact.

Sports 221
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Lesson for Leaders 3: What NPS Metrics Lack

Support EXP

While the author of that article proposes a metric that is more representative of actual consumer behavior, she still recommends following up with open-ended questions about why someone recommended (or disparaged) a brand. In measuring customer satisfaction, the appeal of a metric like NPS is obvious.

NPS 52