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The Impact of Prescriptive Analytics in Business Decisions

InMoment XI

Successful businesses utilize prescriptive analytics to aid in data-driven decisions that will improve their bottom line. Your business can use analytics to drive success and improve customer experiences. What is Prescriptive Analytics? What is the Primary Goal of Prescriptive Analytics?

Analytics 195
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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

Even if a customer request seems appealing, it may divert resources from more important initiatives. Gauge the ROI of the Feature Next, determine the potential return on investment (ROI) for the requested feature. If the feature is too specific, it might drain resources without providing significant benefit.

Feedback 443
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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives. The goal is to allocate resources more effectively, focusing on high-performing channels that promise better engagement and conversion rates.

ROI 296
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The Rundown on Conversation Intelligence Software

InMoment XI

Conversation Analytics Conversational analytics allows businesses to pull insights from conversations with customers. Unlike basic transcription or keyword tracking, conversational analytics goes deeper by analyzing the context, sentiment, and flow of these interactions.

Software 195
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How to Measure the Return On Investment (ROI) of Your Contact Center Solution?

NobelBiz

In this article, we’ll show you how to calculate the ROI of your contact center system and analyze your investment, costs, as well as how to choose a technology provider. ROI (Return on investment) measures the return on a future, past or current investment over a given period. What analytics do you offer?

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Social media analytics: Definition, types, and importance

BirdEye

When it comes to social media, analytics is everything. Thankfully, social media analytics is becoming easier and more accessible. In this blog, we’ll show you why social media analytics is important, talk about ways to get started, and how best to use social media data to gain valuable insights for your marketing efforts.

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The Beginner's Guide to Customer Experience Analytics

Thematic

Customer Experience Analytics (CXA) is your key to unlocking the true reasons behind their choices and experiences. Investing in truly understanding them has a massive financial payoff. What is Customer Experience Analytics? Customer experience analytics goes deeper than simple satisfaction scores. Here's why.