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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people. Be more digital.

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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. Adidas has brought together its brand, media and digital teams so they’re all focused on creating a better consumer experience.

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How Technology is Revolutionizing the Apparel Industry

Oracle

apparel industry market is the biggest in the world, according to Statista. Here are 4 ways newly introduced tech is revolutionizing how apparel is made, sold, and worn. Smart apparel. Augmented reality (AR) mirrors are changing the way consumers try on clothes, and for many reasons. Tech tailors. Sayonara, shoelaces.

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The missing piece in your approach to product innovation

Alida

The stats are discouraging for product management and innovation pros: one study claims that 85 percent of consumer goods end up flops. The difficult truth is that innovation is hard. Not every company, however, fails at innovation. And with the ever-evolving customer attitudes and behaviors, it’s not about to get easier.

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From ideation to production: innovation secrets from Wolverine Worldwide

Alida

That’s a hefty price to pay when you consider 85 percent of new consumer goods products fail. Since 2015, Wolverine Worldwide, a global footwear and apparel manufacturer of iconic brands such as Merrell, Sperry, Chaco and Saucony, has tested and vetted more than 1,000 new footwear styles with consumers before launching the product to market.

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Augmented World – How AR Transforms Customer Experience

TechSee

Through new mobile technology, AR has emerged as an innovative tool that allows brands an almost unlimited opportunity to interact three-dimensionally with consumers on their mobile devices. Brands can incorporate a variety of AR experiences into their packaging, and offer the consumer an interactive visual experience.

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Memorial Day 2018 By The Numbers

QuestionPro Audience

In addition to the rising temperatures, consumer spending is up! Keep reading to learn who, what, where, and most importantly, how much consumers are spending this Memorial Day weekend. Additionally, apparel, department, and electronic stores are the top categories where consumers are looking to spend.

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