CSM Magazine

JANUARY 21, 2025

Your brand’s promise is more than just words on a page – it’s a special bond with your customers. See how these actionable tactics can align your brand with its actions, creating a relationship that sticks. Is your brand built on a promise of efficiency, empathy , or innovation?

Brands 52

Brands Customer Service Self Service Social Media 52

ECXO

APRIL 10, 2024

Drawing a parallel between these concepts and customer experience, we find that the ‘frequency’ of customer emotions can significantly impact their experience with a brand, product, or service. When customers associate high-frequency emotions with a brand, they are more likely to have a positive experience and vice versa.

Connections 334

Connections Customer Experience Social Media Analysis 334

ShepHyken

AUGUST 11, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. Conversely, organizations cannot afford to get CX wrong, as dissatisfaction can result in diminishing brand value, lost revenue, and customer churn.

Self Service 88

Self Service Customer Service Loyalty Programs Travel 88

Lumoa

MARCH 20, 2018

If you want to know, how B2C CX is different from B2B CX, check: this insightful article written by Lynn Hunsaker " The big difference between B2B customer experience and B2C " in MarketingMag Brand experience Brand experience is how you design, see and want your customer experience to be. So let’s start! by David Cooperstein C.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

ShepHyken

MAY 7, 2018

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: There are many ways for customers to communicate with the companies and brands they do business with. ” Agreed!

Customer Service 79

Customer Service Policies Retail Case Study 79

ShepHyken

APRIL 28, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. My Comment: I’ve been studying how different brands are creating successful loyalty programs. Here are my top five picks from last week.

Loyalty Programs 75

Loyalty Programs Customer Service Self Service e-support 75

Lumoa

MARCH 8, 2023

Delivering top-notch CX increases customer loyalty and enhances brand reputation, which can boost revenue. To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. Here are the key takeaways from the webinar. Afterthought For telcos to thrive, CX is key.

Industry 195

Industry Customer Centricity Telecommunications Customer Satisfaction 195

BirdEye

MARCH 20, 2023

In this article, we’ll show you how to create an effective social media strategy that is goal-oriented, audience-focused, content driven, and measurable. Today, 90% of people with a social media account use social networks to communicate with brands and businesses. That brand consistency reinforces your brand identity.

Social Media 52

Social Media Brand Values Strategy Brands 52

BirdEye

DECEMBER 5, 2023

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. When you treat your customers as individuals, it really strengthens their trust and loyalty to your brand.

Brands 110

Brands Management Social Media Analytics 110

BlueOcean

JANUARY 22, 2019

Consumers Expect Brands to Know Their Personal Preferences. Consumers Want Brands to Use Their Power for Good and Not Just Profit. Silence is deafening, and apathetic brands are sounding alarms in the minds of consumers. How your brand responds to these concerns can be a high-stakes, make-or-break situation.

Consumers 204

Consumers Trends Customer Experience Strategy 204

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments. Branding isn’t a one-time effort.

Survey 98

Survey Brands Strategy Social Media 98

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Tip #3: Communicate the brand purpose.

Loyalty 79

Loyalty Brands Customer Journeys Loyalty Programs 79

Very Best Service

FEBRUARY 8, 2025

This article delves into industries particularly well-suited for social customer service, exploring the reasons behind their success and highlighting best practices that set the standard. By addressing customer inquiries and complaints on these platforms, retailers can enhance the shopping experience and build brand loyalty.

Industry 52

Industry Customer Service Social Media Healthcare 52

CSM Magazine

DECEMBER 3, 2024

If you’re not happy with the tone of an article or blog post, you can use online tools such as Undetectable’s humanizer tool to improve the overall readability before you review the finished product. #3 Your company’s IT department can create a business chatbot with its own look and personality to reinforce your brand.

Marketing 52

Marketing Social Media Chatbots Return on Investment 52

Experience Investigators by 360Connext

APRIL 2, 2024

Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

BlueOcean

APRIL 30, 2021

When we wrote that article, we could not have ever predicted a global pandemic and the resulting change in consumer behaviors that pushed omnichannel into the spotlight. Communication breakdown, lack of responsiveness, broken promises, and delays or errors all damage the customer experience and disintegrate trust, regardless of brand values.

Omni-Channel 156

Omni-Channel Customer Care Self Service eBook 156

ClearAction

FEBRUARY 7, 2016

Customer Experience Articles. Customer experience articles. Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. Customer Experience is Decided by You article. Loyalty is Not Just for Customers article. Everybody Has a Customer article.

Customer Experience 48

Customer Experience Customer Centricity Employee Engagement CEM 48

Experience Investigators by 360Connext

APRIL 2, 2024

Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

Touchpoint 137

Touchpoint Customer Journeys Customer Experience Social Media 137

CSM Magazine

JANUARY 9, 2025

Theyre likely to leave your first reviews, recommend your brand, and share their experiences on social media. When customers see their suggestions being implemented, they feel valued and invested in your brands success. Such a dynamic relationship can foster long-term loyalty, turning early adopters into brand ambassadors.

Social Media 52

Social Media Loyalty Feedback Study 52

CSM Magazine

MARCH 10, 2025

When businesses think about brand identity, they often focus on visual elements – logos, colour palettes, typography, and photography. A companys tone of voice is more than just the words it chooses; it encompasses communication style, brand values, consistency and emotional resonance.

Customer Experience 52

Customer Experience Guidelines Communication Training 52

CSM Magazine

DECEMBER 2, 2024

Three-dimensional videos engage viewers and effectively communicate brand messages in an entertaining and humanized manner. This article delves into the many benefits of this tool, so keep reading. This is how companies get to weave captivating tales that customers associate with their brand.

Video 52

Video Company Entertainment Brands 52

Russel Lolacher

JUNE 15, 2021

I read a lot of articles, books and blog posts about customer service experience and ways to attract, retain and reacquire customers to keep organizations happy and healthy. Denise Lee Yohn wrote a great article in Forbes , highlighting that “a company no longer has a single employee experience; it has thousands of them.”

Employee Experience 128

Employee Experience Customer Experience Customer Service Customer Journeys 128

Second to None

MAY 15, 2018

The following article is a guest post submitted by Emma Miller from Bizzmark blog. Brands that want to stand out in today’s saturated and competitive marketplace need to have a carefully developed branding strategy. Still, customers’ perceptions of a brand is an even more important part of the equation.

Measurement 59

Measurement Brands How To Social Media 59

CSM Magazine

FEBRUARY 5, 2025

For start-ups, where the reputation of your brand is still being built, providing excellent customer service can create lasting impressions and loyal customers. Delivers consistent, high-quality support that aligns with your brand. Choose a tone that matches your brand. Tone of Communication: Friendly and empathetic?

Training 52

Training Knowledge Base Customer Centricity Culture 52

Lumoa

MARCH 20, 2018

If you want to know, how B2C CX is different from B2B CX, check: this insightful article written by Lynn Hunsaker " The big difference between B2B customer experience and B2C " in MarketingMag Brand experience Brand experience is how you design, see and want your customer experience to be. So let’s start! by David Cooperstein C.

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

BirdEye

DECEMBER 5, 2023

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. When you treat your customers as individuals, it really strengthens their trust and loyalty to your brand.

Brands 64

Brands Management Social Media Analytics 64

CX University

APRIL 16, 2024

As consumers become increasingly discerning, the alignment between a company’s values and the personal values of its customers has emerged as a significant driver of loyalty. The Rise of Values-Driven Consumers The modern consumer is no longer solely motivated by price and convenience.

Loyalty 52

Loyalty Brands Social Media Consumers 52

Hallmark Business Connections

OCTOBER 27, 2020

* This article was originally published on AdAge March 3, 2020, prior to the widespread recommendation of social distancing and limited in-person interactions. Brands should take their customers’ loneliness as a rallying cry to step up and step into roles that bring more human interaction and caring into the world.

Company 98

Company Airlines Telecommunications Social Media 98

InteractionMetrics

SEPTEMBER 9, 2024

If you ask your marketing team, “What’s our brand?” If you want to beat your competition, you have two main options: lower your prices or build a brand based on intrinsic, distinctive qualities. If you are building a brand, the typical way is through promotions, advertising, and social media. Mattel and Warner Bros.

Customer Service Strategies 52

Customer Service Strategies Strategy Brands Customer Service 52

Daniel Group

JULY 1, 2023

Welcome to Success Strategies | July 2023 Are You Losing Customers and Hurting Your Brand Because of Poor CX? Is poor CX causing customer loss and brand damage? In today’s competitive business landscape, customer experience (CX) plays a pivotal role in shaping brand perception and customer loyalty.

Brands 52

Brands B2B Touchpoint Effort Score 52

SurveySparrow

JANUARY 6, 2023

A brand strategy is a business plan component that outlines how the company will sustain, function in the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they choose your company over competitors. Strategic branding allows you to stand out from the crowd and build consumer loyalty.

Brands 52

Brands Strategy Advertising Competitive Advantage 52

CSM Magazine

MARCH 26, 2024

Brand identity is fundamental to success, representing how consumers perceive and experience a company. These centers, where customers engage with a company, hold significant influence over brand identity. The interactions they have with customer support agents profoundly influence their perception of the brand.

Contact Center 52

Contact Center Brands Social Media Call Center 52

Second to None

MAY 17, 2019

An article examining startups in Chicago boiled the “Midwest Mindset” down to the pragmatic attitude of those in America’s heartland. [2] Perhaps the reliability of the ‘Midwest Mindset’ is exactly what your brand needs. Trial and error is inevitable for all brands, young or old. The Midwest.

B2B 90

B2B Roadmap Brands Culture 90

SurveySparrow

FEBRUARY 16, 2020

Do you know that companies have a brand value apart from their market cap? billion (in 2019) and its brand value was pegged at $125 million by Interbrand , a brand consultancy firm. In its report, Apple was the world’s strongest brand at $234.2 Your brand name is significant to the progress of your company.

Brands 52

Brands Strategy Marketing Brand Values 52

Maru Group

SEPTEMBER 21, 2020

Given the government and media focus on the sugar and fat content in food targeted at children, we wanted to hear the parents’ voice and, specifically, how they really feel food brands and manufacturers should communicate with them. Brands are over-relying on desire and instant gratification. But is that what parents want?

Brands 52

Brands Communication Meeting Government 52

Survicate

MARCH 13, 2019

Hence, if you implement this method correctly, you’ll be provided with meaningful insight into your brand value as well as your readers’ expectations. This article sheds some light on the topic. You should keep your website survey active on your blog and article pages permanently. Use your insights to create new articles.

Survey 87

Survey How To Feedback Social Media 87

SurveySensum

FEBRUARY 13, 2025

Did you know that 48% of your unhappy customers are likely to complain about negative experiences with brands to 10 or more people? How can you convert these unhappy customers into brand advocates or encourage your promoters to do positive word of mouth and bring referrals? STEP 2: Send the NPS survey at the right time.

Net Promoter Score 52

Net Promoter Score NPS Strategy Effort Score 52