ECXO

AUGUST 12, 2024

MarTech-Driven Transformation: Navigating the Future of Customer Experience Introduction In today’s fiercely competitive business landscape, delivering a superior customer experience (CX) is not just an advantage—it’s essential. The ECXO is an open access CX Professional Business Network.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

eglobalis

SEPTEMBER 16, 2024

In this article, I explore the often-overlooked elements of strategy development to avoid simply repeating common discussions on this topic. Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape.

B2B 382

B2B Strategy Customer Experience Customer Journeys 382

ECXO

JULY 10, 2024

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric.

Metrics 374

Metrics Analysis Feedback NPS 374

ECXO

JULY 29, 2024

Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Firms like BlueConic, Adobe, RedPoint Global, and Exponea use CDPs to enable real-time analysis and personalized customer interactions. Customer Surveys : Fundamental for gathering direct feedback.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. Article authored by Ricardo Saltz Gulko. Should you kill NPS?

NPS 461

NPS Feedback Net Promoter Score B2C 461

GetFeedback

JULY 19, 2019

To become a customer-centric organization, Stop No. 1 means you understand and can map out your customer journey. Too many companies focus on customer touchpoints. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. Let me explain. .

ROI 309

ROI How To Touchpoint Hotels 309

ECXO

FEBRUARY 3, 2025

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. In this article, well explore the differences between reactive and proactive sales, show how bad sales experiences drive customers away, and give concrete steps to build a process that creates loyal, happy customers.

Sales 266

Sales Customer Experience e-support Examples 266

InMoment XI

DECEMBER 10, 2024

InMoments XI platform enables you to collect and analyze customer insights effectively. As a result, you build trust, improve retention, and reduce the likelihood of customers leaving. Identify Your Target Audience You can build the best product with high-quality customer support behind it.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

InMoment XI

OCTOBER 29, 2024

Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. What Are the Different Types of Customer Loyalty? Simplify Everything For Your Customers.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

Retently

JANUARY 13, 2025

In this article, were spotlighting the top 5 tools for measuring CES. So, if youre ready to transform your customer journey from frustrating to frictionless, lets dive into the CES tools that can make it happen. These stats highlight a simple truth: Customers value convenience. High scores mean youre on the right track.

Measurement 117

Measurement Tools Effort Score Multi-Channel 117

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. Same as with B2B customers, B2C customers expect consistent and personalized omnichannel experience. Churn Customer churn happens when a customer/subscriber stops doing business with a company.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Comm100

OCTOBER 31, 2024

In this article, we’ll discuss conversational marketing in detail and cover its benefits for growing businesses. You also revolutionize your customer support and make sure that your customers leverage your products or services to the fullest. What’s Conversational Marketing ?

Marketing 130

Marketing Chatbots Social Media e-support 130

InMoment XI

NOVEMBER 13, 2024

Pulling unstructured data from different sources helps you build a comprehensive dataset covering every touchpoint in the customer journey. For example, different sources may record customer names in different formats. It provides stronger customer insights. How to Choose Churn Prediction Software?

Customer Retention 195

Customer Retention How To Analysis ROI 195

ijgolding

APRIL 9, 2020

In my previous article , I discussed how we have reached the limits of what a static journey map can yield in terms of business value. Now, imagine a tool that could help you capture information and data on your customers by monitoring their customer journeys within your organisation. Sticky notes can only get you so far….

Customer Journeys 312

Customer Journeys CRM Technology Groups 312

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Taking the importance of collecting customer feedback out of the way, where do we start?

Ecommerce 110

Ecommerce Survey Retail NPS 110

Retently

AUGUST 13, 2024

Understanding these differences can shape how you track and improve customer satisfaction. In this article, we’re going to break down the differences between CSAT and XSAT. Whether you’re looking for quick fixes or a broader view of long-term customer satisfaction, we’ve got you covered.

Customer Insights 108

Customer Insights Customer Experience Effort Score NPS 108

Totango

JUNE 1, 2021

It all starts with knowing how to gather customer insights and properly leverage that data. Understanding Customer Success Data. A customer success platform contains all the data needed to create a complete picture of your customers. Voice of Customer: Survey responses and satisfaction scores.

Customer Insights 71

Customer Insights Software How To Touchpoint 71

Lumoa

FEBRUARY 28, 2023

In this post, you’ll learn why customer feedback is integral to your business’s success. We’ll explain how to create a customer feedback strategy that collects customer feedback and creates a smart action plan that drives business results. You’ll never feel like you’ve got a full picture of your customer experience.

Feedback 195

Feedback Strategy Net Promoter Score Effort Score 195

Lumoa

NOVEMBER 7, 2022

7 Customer Experience Trends to Know in 2023 Here are seven trends that will keep your customer experience strategy on top. #1 1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team.

Trends 195

Trends Customer Experience Competitive Advantage Feedback 195

Kayako

SEPTEMBER 23, 2022

Forbes reports that more than 40% of respondents said their organizations could not aggregate and use customer data, despite the need for compelling customer insights. This blog post will discuss unified customer experience and tools you can use to achieve it for your business.

Customer Journeys 156

Customer Journeys Customer Experience Touchpoint Social Media 156

CSM Magazine

DECEMBER 5, 2024

The Role of a Customer Experience Team First, consider the role of the CX team within your organization. Their job is to develop and execute strategies that enhance the overall experience of your customers, ensuring every touchpoint—from first contact to post-service—is seamless, satisfying, and aligned with your brand promise.

Report 52

Report e-support Leadership Touchpoint 52

CSM Magazine

MARCH 13, 2025

Measuring customer satisfaction isnt just about knowing if people are happyits about understanding what drives loyalty, repeat business, and positive word-of-mouth. In this article, well explore the most effective ways to measure customer satisfaction and why these methods matter for long-term success. Want to boost performance?

Customer Satisfaction 52

Customer Satisfaction Metrics Measurement Net Promoter Score 52

Lumoa

FEBRUARY 14, 2024

So, how can your business win over this growing contingent of experience-focussed customers? While your customers should find familiarity in their interactions with your company, the relationship should never stagnate. To do so, you need a detailed list of all the potential touch points in the customer journey.

Strategy 195

Strategy Customer Experience How To Multi-Channel 195

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. Same as with B2B customers, B2C customers expect consistent and personalized omnichannel experience. Churn Customer churn happens when a customer/subscriber stops doing business with a company.

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

Lumoa

JANUARY 19, 2023

Here’s your ultimate guide on how to build a customer experience department. In This Article: Preliminary Steps 1. Map Your Current Customer Journey 3. There are different ways to create a customer journey map , and it’s essential to keep in mind that the customer journey is not always linear.

Customer Experience 221

Customer Experience Net Promoter Score How To Customer Journeys 221

Lumoa

MARCH 12, 2023

Listening to the voice of the customer sounds appealing in theory. One of the easiest (and smartest) ways to start is by implementing a customer experience platform. In This Article: What is a customer experience platform? It gives you a holistic view of your customers. But how do you do that in the real world?

Customer Experience 195

Customer Experience Customer Journeys NPS Analytics 195

Lumoa

NOVEMBER 21, 2023

But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis. We help you create cards in your dashboard that represent a specific touchpoint, location, or channel.

Analysis 195

Analysis Feedback Social Media Chatbots 195

Lumoa

FEBRUARY 21, 2023

Here are some key insights. One should begin by examining whether customer journey maps have been created to capture feedback at critical touchpoints, and if the program is aligned with those maps.

Gamification 195

Gamification How To Customer Journeys Omni-Channel 195

Lumoa

AUGUST 5, 2022

But, how can retail companies incorporate valuable sources like real-time customer feedback into their operations? This article will cover the drivers behind growing inflation rates and their impact on the retail industry. Analyze Large Sets of Historic and Current Data from Multiple Sources.

Retail 195

Retail Feedback Trends Consumers 195

Lumoa

APRIL 18, 2023

Let’s explore how you can use analytics to revolutionize your customer experience. An analytics tool enables you to find the pain points across all of your customer touchpoints, both pre- and post-sale. These personalized touches build trust and confidence that you understand your customers’ needs and business objectives.

Analytics 195

Analytics Customer Experience Management Net Promoter Score 195

Lumoa

JULY 21, 2022

As we slowly progress to a post-pandemic reality, customers expect the same type of attention and service to continue. Therefore, leading networks need to focus heavily on the role of the customer journey and understand this model in order to consistently create a great experience. .

Customer Experience 221

Customer Experience Telecommunications CEM Customer Journeys 221

Lumoa

OCTOBER 24, 2023

Happy customers are satisfied customers who will return to help your business. One surefire way to deliver happiness to customers is to create a culture of happiness within the company. that Carlos Del Corral, Lumoa CEO, had with Rosaria Cirillo , a renowned customer experience professional and a certified happiness expert.

Competitive Advantage 195

Competitive Advantage Customer Experience Net Promoter Score Effort Score 195

Thematic

FEBRUARY 12, 2025

With text analytics marketing, you can analyze feedback from sources such as social media and surveys to uncover valuable customer insights—helping you create campaigns that truly resonate. In fact, Vodafone New Zealand used text analytics and NLP to analyze feedback from their Touchpoint NPS data.

Analytics 62

Analytics Marketing Social Media Net Promoter Score 62

Totango

JANUARY 3, 2024

Totango now offers integrations with leading revenue intelligence platforms Gong and Chorus to help teams enhance operational efficiency and leverage the insights gleaned from customer interactions to drive strategic decision-making.

Touchpoint 109

Touchpoint Connections Interaction Customer Success 109

CX Journey

FEBRUARY 7, 2019

It is not about mapping out desired customer experiences across all channels and touchpoints. Understanding a particular customer experience (what went wrong or well) can be useful to inform business decisions, however, it cannot be generalized for an entire group of buyers. Constructed for every customer. Buyer Journeys.

Customer Journeys 107

Customer Journeys Video Course Touchpoint 107