Zeisler Consulting

MAY 23, 2023

Last year I had a lot of interactions with my car company and other support organizations having to do with my automotive needs. But from a marketing and CX perspective, it brings up a question: What if there were brands whose very Brand Promise was: “We’ll leave you alone”? I write a lot (these days, at least, it seems) about cars.

Automotive 72

Automotive Loyalty Programs Brands System 72

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

John Paul

MARCH 25, 2019

Our mission is to help our clients (usually big brands in various industries such as automotive, financial services, luxury…) to optimize their customer journey and enrich the existing loyalty programs in order to propose a seamless experience to the final customers. How long have you been working at John Paul?

Automotive 73

Automotive Loyalty Programs Travel Loyalty 73

SurveySensum

SEPTEMBER 7, 2023

B2B Marketing & Advertising Survey Frequency: After significant campaigns or projects. When to send: Send Relationship NPS surveys after major marketing campaigns or projects to understand the impact of your efforts on client satisfaction. B2B Fintech Survey Frequency: Annually or after significant updates.

NPS 52

NPS Survey Net Promoter Score Automotive 52

Currency Alliance

MAY 9, 2022

To help businesses on this path, we have decided to share our experience in building an API-centric loyalty platform over the years. We explain how the technology differs from legacy solutions, and how an API-first approach solves the specific business challenges and enables the marketing goals that it was built to achieve. .

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

MAY 9, 2019

when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. Enter: loyalty marketing.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Qualtrics

FEBRUARY 18, 2020

Check out our guide to the must-see sessions at this year’s X4 for market researchers from the most inspirational stories to the thought leadership that will give you plenty to take back to your organization at the end of the event. Automotive —14:00-14:45 // Thurs, 12 March. Jump straight to: Morning mainstage inspiration.

Marketing 29

Marketing Government Leadership Automotive 29

John Paul

JULY 17, 2018

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. It is John Paul’s intention to reach clients from all industries to further strengthen their customers’ brand loyalty.

Omni-Channel 40

Omni-Channel Leadership Self Service Automotive 40

Beyond Philosophy

APRIL 6, 2016

Marketers are always looking to optimize their perceived customer value proposition, and to improve the elements of transactional and relationship experiences needed to deliver that value. Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy.

Gamification 60

Gamification How To Wireless Loyalty Programs 60

Beyond Philosophy

APRIL 6, 2016

Marketers are always looking to optimize their perceived customer value proposition, and to improve the elements of transactional and relationship experiences needed to deliver that value. Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy.

Gamification 60

Gamification How To Wireless Loyalty Programs 60

Customer Bliss

AUGUST 23, 2016

He led numerous client engagement teams around the globe including financial services, insurance, healthcare, pharmaceutical, and automotive companies in Europe, the Middle East, Asia, and the United States. While in this role, the organization was awarded the Malcolm Baldrige National Quality Award. Work with everyone.

Chief Customer Officer 0

Chief Customer Officer Culture Leadership Insurance 0

Qualtrics

JUNE 26, 2020

Koç Holding is the largest industrial conglomerate of Turkey, including 60 factories along with sales and marketing offices in more than 40 countries. The loyalty program provides functional and emotional benefits partnering with more than 200 leader brands. 70 million ($10 million) in employee loans.

Sports 46

Sports Hospitality Loyalty Programs e-support 46

BirdEye

DECEMBER 8, 2022

Organize important resources that you can use for your marketing efforts. This plays into the idea of “fear of missing out” (FOMO), which can be an effective marketing strategy to make your followers jump on your products at the first available moment. Build backlinks by sharing articles linked to your content. Pinterest).

Social Media 98

Social Media Brands Video Entertainment 98

Retently

MARCH 18, 2019

Market Leaders’ NPS Scores. Starbucks’ app is also used regularly by around 48% of app users , showcasing the kind of customer loyalty the brand enjoys. All these market giants have so many Promoters because those people love how easy their services/products are to use, and how reliable they are. And that’s no speculation.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

C Space

JULY 2, 2020

Tesla has overhauled Japanese rival Toyota to become the world’s most valuable automotive company. These new routes are a sign of JetBlue trying to gain market share in parts of the country it hasn’t traditionally operated in. My guess is that all these advertisers will be back on the platform soon enough.”.

Brands 52

Brands Airlines Policies Social Media 52