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Recently, I was joined by Yamini Rangan, chiefcustomerofficer of Hubspot for a LIVE version of my podcast, the ChiefCustomerOfficer Human Duct Tape Show. B2B is interesting. Be sure to subscribe here or on your favorite podcast app to get this episode when it comes out later this week.
How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership.
Eytan Hattem Formato Convencional The ECXO- European Customer Experience Organization is thrilled to present Building a CX Driven B2B Operating Model by Eytan Hattem , ChiefCustomerOfficer at Prodware. appeared first on ECXO - European Customer Experience Organization.
For those driving B2B technology companies, you will not want to miss her actions, path and how she drove success. Libby Duane Adams is a disciplined and mature CCO leader who shares her 6-year strategy for making the role a growth driver in her organization. About Libby.
Speaker: Rachel Orston, CCO of SmartRecruiters & Latane Conant, CMO of 6Sense
In today’s complex and digital world, B2B buyers are relying more on trusted sources such as review sites, online searches, and peer-to-peer insights––instead of vendor-provided information––when it comes time to make purchasing decisions.
The New York Times has a leader of Customer Experience (who we will soon be interviewing), and I was pleased to see that the UK is also embracing this role. Extensive experience of working within fast-paced environments for both large corporations and start-ups in EMEA and the US. 15+ years working in the digital industry.
Anne Herman is the ChiefCustomerOfficer for MSA – The Safety Company, the world’s largest manufacturer and distributor of safety equipment. Anne is the third ChiefCustomerOfficer for MSA. She believes the ease of those B2C transactions is influencing how B2B companies need to do business.
In 2003 there were 30 ChiefCustomerOfficers worldwide according to the ChiefCustomerOfficer (CCO) Council, reaching 450 by 2011. Annie has been specializing in the field of Customer Experience Management for over ten years, but has dabbled in lots of different parts of business.
In today’s podcast episode, you’ll hear from six customer experience leaders in the B2B industry who share advice about the things they know now, that they wish they knew before they started their work. Invest Deeply in Listening to Your Customers. Leading Customer Success in a B2B Business with Jose Vergara.
Last week, I described recent research conducted by the CCO Council into the impact of the chiefcustomerofficer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.
This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights. While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges.
This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts.
If you enjoyed this episode, I’d love for you to search for The ChiefCustomerOfficer Human Duct Tape Show on iTunes or Stitcher and let us know what you think with a review. A certified Lean Six Sigma Black Belt, Sami e njoys hiking, sarcasm, walking his dog and cooking for his spouse.
If you’ve been listening to, or been a guest on my podcast, The ChiefCustomerOfficer Human Duct Tape Show , then you know that the last question I like to ask is: what do you know now that you wish you knew then ? CX Wisdom You Need to Know From 6 Leaders in B2B Organizations.
I can’t overemphasize the importance of building maps with real customer intelligence, not just internal opinions. You need to keep a pulse on the various players in a customer account who have a say in purchase decisions. What are customers and users saying about their experiences with your brand and your competitors?
“Customer delight is incredibly important, but it’s also insufficient,” says Jon Herstein , ChiefCustomerOfficer at Box , a cloud content management company that serves about 90,000 customers. Delivering value is ultimately the key point of B2Bcustomer success and delight. Click To Tweet.
Have you listened to The ChiefCustomerOfficer Human Duct Tape Show ? From customer journey maps , to defining the CCO role , B2B CX , Startup CX , and more – you’re sure to find wisdom to guide your customer experience transformation or improvement needs.
Have you recently become a chiefcustomerofficer? If you’re taking on a CCO role in a company, there’s a lot of work that has to be done to get your customer experience program off the ground and running. Determine Customer Growth, Loss, and Retention. Listen and Understand How You Can Provide Value.
Though the pandemic isn’t exactly in the rearview mirror yet, we are beginning to understand the effect it’s had on B2B firms across the country — and around the world. One of the biggest paradigm shifts is an increased appreciation for the customer base. We can’t take our customers for granted — ever.
What do ChiefCustomerOfficers have in common with YCombinator? Last week, I attended the ChiefCustomerOfficers & Influencers conference in Atlanta. In the B2B space, startups like Stripe disrupt how we think about payments, and Gusto has simplified something as complex as HR processes.
On this episode of ChiefCustomerOfficer Human Duct Tape Show, I chat with Ross Garretson , Vice President of Customer Experience at Hunter Douglas North America , about how he builds out both the business to business and business to consumer experience for the worldwide leader in custom window treatments and architectural products.
Today, we’re replaying an episode that many of you enjoyed, featuring Francis Cordon , the first ChiefCustomerOfficer at Rigor , a SaaS company. In this conversation, Francis and I chat about the importance of putting yourself in your customers’ shows in order to earn your right to customer-driven growth. .
On this episode of ChiefCustomerOfficer Human Duct Tape Show, I chat with Ross Garretson , Vice President of Customer Experience at Hunter Douglas North America , about how he builds out both the business to business and business to consumer experience for the worldwide leader in custom window treatments and architectural products.
Who’s accountable for ensuring that every single customer encounters a well-designed and well-executed experience – regardless of where they are in their journey? In today’s B2B world, customer experience management (CEM) often falls to the customer success team. At CloudCherry, I own customer experience.
Do you have a ChiefCustomerOfficer? Where this vital function should sit in their organizational structures is the lingering question of customer experience management. This reflects a dedicated commitment to the customer experience, and it can be a powerful statement to both customers and employees.
In today’s episode, Scott Allison , the ChiefCustomerOfficer of DHL ’s supply chain, shares some strategies and tactics around communicating the brand’s message, telling the customer story, and improving employee and customer experience. DHL is a global leader in the logistics industry.
In my present research and consulting role, the question naturally arose as to how far NPS has come over those 26 years and to what extent does NPS remain the key customer loyalty and performance metric specifically among B2B organizations or whether it has been supplanted by another and perhaps more favorable CX metric.
Welcome to Episode 12 of The ChiefCustomerOfficer Human Duct Tape Show. In this edition, my guest is Natalie Schneider, the Vice President of Customer Experience at Anthem, Inc. B2B organizations tend to be very ingrained around specific sets of processes, and those processes need to be a bit different for B2C.
On today’s episode, we’re talking to Lee Roquet , the ChiefCustomerOfficer at Yellowfin , a B2B SaaS company that provides a business intelligence analytics platform. Infuse CX around the core culture of the company: When you’re in B2B, operations can sometimes be very sales-driven.
Gartner reported that inquiry requests from clients to talk about B2BCustomer Communities grew 233% from 2019 to 2020. In a recent survey of client ChiefCustomerOfficers, we found that 81% of respondents had an online Customer Success community or planned to build one this year.
In today’s episode, I chat with Daniel Coullet , Senior Vice President of Customer Success and Experience, and Elizabeth Curtin , Customer Experience Practice Manager at PTC , about defining customer success, and the value of designing customer room for enhancing employee and customer experience.
Peter Lavers Customer Experience and CRM Expert. NPS is NOT the answer to everything like some would have us believe - especially in corporate / B2B key account management where long-term trust and relationship quality are key. Andrew McFarland Senior Vice President, ChiefCustomerOfficer at Black Box.
How and why Audi decided it needed to align more ‘traditional’ operations with digital operations from both a B2B perspective (working with dealerships) and a B2C perspective (selling cars to consumers). In my book ChiefCustomerOfficer 2.0 , there is a case study on Audi’s work around cultural commitment.
When you gather feedback from customers and frontline staff, you have to identify what the challenges are and get to the root of the problem. Know Your Customer Growth, Loss, and Retention. Kathy mentioned that a major takeaway she got from my book, ChiefCustomerOfficer 2.0 , is the importance of understanding your customer growth.
I’m excited to be back with new episodes of the ChiefCustomerOfficer Human Duct Tape Show. In today’s episode, I have an engaging and enlightening conversation with Craig Langlois , the Chief Experience Officer at the Berkshire Museum in beautiful Berkshire, Massachusetts.
Who’s accountable for ensuring that every single customer encounters a well-designed and well-executed experience – regardless of where they are in their journey? In today’s B2B world, customer experience management (CEM) often falls to the customer success team. At CloudCherry, I own customer experience.
Why Your Customer and Design Chiefs (CCO-CDO) Need to Collaborate to Make a Success of Your CX Article source here. Peel back the layers of many successful customer experience strategies and you’ll find that accountability sits with the ChiefCustomerOfficer (when they have one).
Of course, in B2B digital payment is preferred with IBAN and wire transfers. Cultural norms – cultural norms and values may influence customer expectations and behaviour, such as the importance of punctuality in Switzerland or the emphasis on hospitality in Italy. Customers criss-cross borders when they buy online.
Here we discuss the journeys and explore the roles of the most senior customer experience leaders around the world. This title is a nod to the fact that a ChiefCustomerOfficer often becomes the ‘duct tape’ of the organization to guide the company to earn the right to customer-driven growth. .
That’s right, when your customers are the employees within a group of government agency partners, you’ve got a lot of work cut out for you. Today, we’ll hear from William Chumley , the ChiefCustomerOfficer for the Governor’s Office of Information Technology for the state of Colorado.
Speaker: Ryan Johansen, Director of Customer Success, AppDynamics. B2B SaaS Benchmarks: How Does Your Company Compare to +1500 of Its Peers? Lessons learned over the last year from those within the Customer Success community. Overview of the current B2B SaaS market and valuation drivers. What’s Next.
Can you manage a B2B relationship with customer providers and consumers? Hicks Bowman, who goes by Angie Hicks, is the ChiefCustomerOfficer of ANGI Homeservices. Do you have what it takes to be an entrepreneur? 'Keep yourself open to change and to feedback; don’t be closed off to it. About Angie: Angela R.
There has been much talk in recent years about a C-Suite role for head of customer experience, or CCO — ChiefCustomerOfficer. Even B2B brands, which traditionally focuses on sales rather than organic customer growth, are starting to adopt this head of customer experience role in droves.
In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . It’s debated, loved, and hated, but in the world of B2B SaaS it’s rarely used to its full potential. With their permission, we’re sharing some key findings here.
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