Chief Customer Officer in Manufacturing & Distribution With Anne Herman – CB47
Customer Bliss
APRIL 18, 2017
Even though MSA is a B2B company, one of the interesting things about their transformation efforts is that they look to “The Amazon Experience” — B2C — as a model. She believes the ease of those B2C transactions is influencing how B2B companies need to do business. This is more and more of a shift in B2B.
Let's personalize your content