Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. A company usually follows a set of KPIs.

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

Thematic

APRIL 1, 2025

For example, your objective might be “to improve our NPS (Net Promoter Score) by 10 points in the next year by addressing top customer pain points.” Clear objectives keep your efforts customer-centric and business-focused. This cheat-sheet will help everyone understand different customer voices.

Customer Insights 62

Customer Insights Customer Journeys Strategy Social Media 62

Customer Bliss

APRIL 18, 2017

Even though MSA is a B2B company, one of the interesting things about their transformation efforts is that they look to “The Amazon Experience” — B2C — as a model. She believes the ease of those B2C transactions is influencing how B2B companies need to do business. Configuring CX Leaders.

Chief Customer Officer 118

Chief Customer Officer Customer Journeys B2B B2C 118

Second to None

FEBRUARY 15, 2019

So, what are the most popular customer experience KPIs across the board? According to Lumoa’s “The State of the Customer Experience” survey, these are the top six in descending order [1]. Net Promoter Score (NPS). NPS can also help to predict future revenue based on customer sentiment. What is it? What is it?

Customer Experience 78

Customer Experience Effort Score NPS Net Promoter Score 78

Lumoa

OCTOBER 31, 2018

What are, in your opinion, the top challenges in customer experience that companies should be aware of now? Now, luckily for everyone and especially for the customers, more and more brands put more and more effort into developing its customer experience. Recognise your business is about the customer and not you.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

ClearAction

JANUARY 14, 2015

B2B customer experience is much more person-to-person than many think because of numerous departments weighing in on most purchase decisions, several functional areas from both the buyer and supplier firms interfacing for long periods before and after purchase, and the high monetary value and risky business impact of many B2B purchases.

Customer Experience Management 48

Customer Experience Management Customer Experience Management B2B 48

PeopleMetrics

FEBRUARY 25, 2022

Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business. This connection is a critical factor in driving customer retention and net promoter score improvements over time.

Customer Experience 71

Customer Experience Net Promoter Score Customer Journeys Touchpoint 71

Second to None

JANUARY 22, 2019

It doesn’t matter, according to Miles, if you are operating in a B2B or B2C environment, the key is to ask yourself, “What are our customers’ customers trying to accomplish?”. Protect the customer while removing friction from the transaction.

Telecommunications 48

Telecommunications B2C Voice of Customer Effort Score 48

Confirmit

MAY 29, 2018

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. What Are the Characteristics of Best-in-Class Voice of the Customer Programs?

Customer Journeys 40

Customer Journeys Multi-Channel Net Promoter Score Competitive Advantage 40