Remove Banking Remove Customer Journeys Remove Touchpoint
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Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

It’s no longer enough for banks and credit unions to simply provide financial services. Customers expect to walk into a branch and want to immediately feel valued. Needless to say, providing a memorable customer experience in banking should be a top priority for all financial institutions.

Banking 195
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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

type question works well when evaluating a relationship or complete experience, but it can be confusing if asked after individual touchpoints. My guess: Expedia wanted one survey to catch people after the completed experience, who may or may not have answered one of the touchpoint surveys. Think “Survey+” for Customer Feedback.

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Why Journey Maps?

Kerry Bodine

Journey maps have become one of the most popular tools for understanding and improving customer experiences. Case in point: more than 1,000 people have downloaded our free journey mapping template since the beginning of this year.) But why are journey maps so popular? So why journey maps ?

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How to Eliminate Friction in Your Customer Journey

InMoment XI

What Is Friction in the Customer Journey? But if you’re a customer experience professional, “friction” is probably a term you’ve heard whenever your teammates talk about reducing customer churn. Friction may even cause some customers to quit a brand altogether. 1: Understand The Moments That Matter.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

While customer delight is the ultimate goal, framing it in terms of ROI and competitive advantage speaks the language of executives and ensures CX strategy gets the necessary support. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.

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5 Ways Retail Banks Can Leverage Customer Data Effectively

InMoment XI

For retail banks, and most organizations, collecting data is only half the battle in the world of customer experience. Whether it be transactional surveys , online reviews , or a market research report about your customers, the data you collect needs to not just be analyzed, it needs to serve as a road map of future business decisions.

Banking 370