Lumoa

FEBRUARY 6, 2018

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies we’re changing the way businesses see their customers. Companies do marketing, sales and CRM – the customer does the experience! Marketing, Customer service.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

Optimove

OCTOBER 19, 2020

Of course, it’s a pretty useful CRM tactic in other verticals. Cross-selling a customer to purchase from a more profitable category is one of marketing’s holy grails and can have a positive long term change in customer LTV. So, encouraging customers to experience multiple products is definitely worth it.

CRM 98

CRM Sports Ecommerce Video 98

Optimove

MAY 8, 2019

This blog is the first in a series of pieces, presenting the different actions and activities a company must take to see real value from its CRM platform. Following this track – every Optimove campaign is some kind of an experiment, and we can, therefore, measure the CRM Contribution detected on executed campaigns.

CRM 81

CRM Metrics Multi-Channel Groups 81

Optimove

APRIL 6, 2023

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. Other marketers use stand-alone email platforms to engage and retain customers. And some still compile customer receipts individually to determine which email each should receive. And still, many marketers continue to do it.

CRM 98

CRM Marketing Telecommunications Analytics 98

GetFeedback

JUNE 16, 2019

If you can find a piece of information about the customer somewhere else, for example in your CRM, then it’s best not to ask for that. Using a survey tool with a logic feature can help you cut down on redundant or irrelevant questions by adding or skipping questions based on a customer’s previous answers.

Survey 276

Survey CRM Tips Feedback 276

Lumoa

APRIL 24, 2018

Jeanne Bliss Customer Experience Practitioner & Pioneer, Keynote Speaker and Author. blog linkedin twitter Why? "I Companies need to employ multiple sources of information to tell the story of customers lives. Blake Morgan Customer Experience Futurist, Speaker and Author. blog linkedin twitter Why?

System 317

System Effort Score NPS Net Promoter Score 317

Optimove

AUGUST 16, 2021

Customer Lifetime Value is perhaps the most shining north star in the sky of CRM Marketing. When talking CLTV in that context – you need to think of both the past and future value your customers bring. To calculate the future value of customers, Optimove uses a micro-segments-based predictive customer modeling system.

CRM 98

CRM How To B2C Ecommerce 98

ECXO

DECEMBER 25, 2024

Why It Works: Celebrating successes reinforces customer trust and demonstrates how their input drives improvement. Example Action: Publish a blog post featuring customer testimonials or milestone achievements tied to customer feedback. Use testimonials and case studies to showcase real-world impacts.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

ECXO

DECEMBER 4, 2024

SaaS Companies – SaaS customer success teams often interact with their clients virtually through emails, video calls, or in-app messages. This interaction can be scaled using automation tools and AI, making it easier to manage a larger customer base.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

Optimove

JULY 27, 2020

By clustering customers based on multiple attributes, retailers can provide more relevant and personalized offers to their very different customer segments. Although most retailers cluster customers using attributes such as preferred category or recently purchased product, other more advanced options exist. The Insight.

CRM 98

CRM Tips Retail Analysis 98

GetFeedback

NOVEMBER 20, 2018

Want happy, loyal customers? But for the business with limited resources and a thousand different priorities, building a thriving customer base is easier said than done. It isn’t a one-and-done achievement—you have to devote constant attention to activities that drive customer satisfaction and loyalty.

Customer Satisfaction 257

Customer Satisfaction Survey Net Promoter Score Social Media 257

Comm100

FEBRUARY 10, 2022

Customer data comes through various channels—email, website, social media, and sales calls. A high-functioning CRM will help in collecting granular data from customers. The post Guest blog: How to Personalize Your Customer Service – 6 Actionable Strategies appeared first on Comm100.

Self Service 130

Self Service Customer Service Strategy How To 130

ShepHyken

DECEMBER 21, 2018

However, it should be noted that there is no universal resolution to improve customer satisfaction. The key is to collectively follow best practices to increase satisfaction levels of unique customer base based on their unique needs.

Customer Satisfaction 100

Customer Satisfaction CRM Culture Social Media 100

InMoment XI

JANUARY 9, 2024

Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. How Has the B2B Customer Experience Evolved? Support and service.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Optimove

JUNE 30, 2021

Optimove identifies the performance of different messages/offers on different micro-segments within your customer base to determine which one resonates best. This allows you to test two different offers to encourage customers to make their next purchase – like whether they wish to receive free shipping or 15% off.

CRM 96

CRM Marketing B2C Ecommerce 96

Optimove

DECEMBER 24, 2020

On the one hand, when used for time delimited-journeys, it helps marketers easily visualize all their possible interactions with a customer (based on their segment and how they are likely to interact with the brand.). And could potentially lead to broken CRM journeys.

CRM 98

CRM Customer Retention Customer Journeys Interaction 98

Optimove

JULY 11, 2019

In the first blog post in our “CRM Contribution Metric” series, we discussed the need to understand and measure the value your CRM brings your organization and shared research that makes sense of these numbers and the variables they are based on. Customer Base Coverage. Number of Channels.

CRM 70

CRM Metrics Multi-Channel Groups 70

Kustomer

JULY 18, 2022

The benefits of upgraded customer relationship management (CRM) software are immeasurable. The time, money and effort saved for both agents and customers is notable. Investing in upgraded CRM tools is a worthy cause that can streamline your support team’s efficiency and provide rich insights for the rest of your business.

Chatbots 88

Chatbots CRM Connections Multi-Channel 88

Optimove

NOVEMBER 30, 2020

There are many different ways to segment your customers into meaningful groups. However, chances are you may still be left with large groups that clump many different types of customers together. The post CRM Hack: Customer Tier and RFM Segmentation appeared first on Optimove. This is just the tip of the iceberg!

CRM 72

CRM Groups Video Tips 72

NICE inContact

APRIL 24, 2019

If you had the choice of selling to a customer base that’s happy or for a company that has a stellar reputation for customer service, compared to the opposite that would be a no-brainer decision. The quality of service customers receive when contacting a business has a direct impact on sales success and company revenue.

Sales 136

Sales Customer Service Conference CRM 136

Optimove

NOVEMBER 18, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool.

Marketing 59

Marketing e-support CRM Loyalty 59

ShepHyken

DECEMBER 8, 2017

For instance, IVRs and artificial intelligence enabled Chatbots can make the customer service easier and efficient. A good CRM tool can also be put in place. It is important to make the customer feel valued. Therefore, making use of state of the art could be a means to reach the goal of delighting the customer.

Contact Center 45

Contact Center Customer Engagement Engagement Customer Service 45

Optimove

FEBRUARY 1, 2024

Guide to Advanced Customer Segmentation Download Now >> CRM Lightning Talk # 2 – Euro 2024 Playbook: Win It All Without a Ball This pivotal talk, led by Jonathan Collins , Strategic Services Team Leader, is crucial for anyone interested in understanding the power of the 2024 UEFA European Football Championship in your CRM marketing plan.

CRM 69

CRM Sports Consulting Data 69

NICE inContact

AUGUST 27, 2019

Using first names is a first step, but good CRM data gives agents multiple opportunities to connect with customers based on their previous brand interactions. Agents can also provide better customer service simply because they know the customer’s preferred channel, previous purchases and interactions.

Connections 149

Connections Tips Social Media Multi-Channel 149

NICE inContact

OCTOBER 16, 2019

But there are only so many hours in the day, so how do you scale a highly connected, customer centric culture in your contact center , with limited budget? Here are some considerations as you look to scale a customer centric culture in your contact center. Get ready for digital-first customers.

Contact Center 120

Contact Center Customer Centricity Culture Omni-Channel 120

ShepHyken

AUGUST 10, 2018

It applies to various fields such as banking and travel, with customer relations at the forefront, putting Predictive Customer Analytics (PCA) in a field of its own. PCA utilizes historical data from a CRM to guess the likelihood of future events. Read Shep’s latest Forbes Articles: What Customers Want And Expect.

Analytics 67

Analytics Social Media Travel Banking 67

Optimove

MARCH 19, 2025

Guide to Advanced Customer Segmentation Download Now >> FDJ Uniteds MarTech Transformation to Positionless Marketing Rachel Parker and Georgi Pepelyankov (FDJ United) shared how Optimove helped them transform their CRM strategy to Positionless Marketing, streamlining global marketing efforts and achieving measurable uplift in performance.

Connections 52

Connections Marketing CRM Banking 52

Optimove

SEPTEMBER 7, 2020

Leverage advanced target group criteria under Campaign History – at Optimove, you can easily access the following data: Customers who received, were targeted, and responded to X campaigns. This gives you the exact criteria you’ll need to create a loyal customer base with verified data to back it up. That’s it!

CRM 52

CRM Gamification Loyalty Programs Video 52

Optimove

MARCH 29, 2021

You need to treat customers in each group to separate promotions, offers, and communication frequencies to continue exciting them and adequately engage with them over time. The post CRM Hack: The Building Blocks of a CRM Strategy appeared first on Optimove. So, how do you go about planning a lifecycle-first strategy?

CRM 52

CRM Strategy Measurement Analysis 52

Totango

JULY 8, 2022

But in fact, you should be investing now more than ever in customer success. In order to protect your core business, which is your current customer base, you need to be making the necessary changes to keep up with delivery and communication of value to your customers. It’s time to “shift right.”. How to Shift Right .

Self Service 109

Self Service CRM Customer Retention Customer Journeys 109

Optimove

MARCH 15, 2021

The top 5% of customers generate almost 60% of the total deposits. In other words, more than half of the brand’s deposits come from just 5% of the customer base! Though customers with high NGR are considered VIPs – NGR can be unstable sometimes. The post CRM Hack: VIP Definition appeared first on Optimove.

CRM 52

CRM Analysis Video Brands 52

NICE inContact

JANUARY 24, 2019

Give agents access to customer data before they answer a call. While a customer is waiting in queue, you can collect all your customer data—from your CRM, support, and other systems, and even from the customer. appeared first on NICE inContact Blog. The post What is Call Queuing and Why Does It Matter?

Self Service 152

Self Service Contact Center e-support Call Center 152

NICE inContact

OCTOBER 18, 2019

And to further demonstrate our commitment, in 2020 NICE inContact will double investment in Western European operations to accelerate growth and support our growing customer base. Get your copy of Gartner’s Magic Quadrant for Contact Center as a Service, Western Europe report here.

Contact Center 120

Contact Center Self Service Omni-Channel CRM 120

Optimove

FEBRUARY 4, 2021

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? From our experience, approximately 85% should only be automated, and the remaining should mix behavior-based campaigns, ad-hoc events, experiences, and more. And if you already have such a strategy in place?

CRM 52

CRM Strategy Marketing Measurement 52

Optimove

FEBRUARY 4, 2021

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? From our experience, approximately 85% should only be automated, and the remaining should mix behavior-based campaigns, ad-hoc events, experiences, and more. And if you already have such a strategy in place?

CRM 52

CRM Strategy Marketing Measurement 52

Vonage

MAY 8, 2017

You need to design a comprehensive training programme, so that everyone starts with the same goals and methods in mind – and this must include how best to record information in your CRM system. Establish a benchmark for the average number of cases your current team can handle and compare that to the growth of your customer base.

Sales 159

Sales Tips Training Travel 159

Optimove

JUNE 7, 2021

Calculating customer’s individual Churn Factor can flag risk-of-churn customers based on their own personal activity frequency. Two weeks have passed for both Customer A and Customer B since their last activity. However, Customer A purchases every month while Customer B purchases every week.

CRM 52

CRM Customers Measurement Sales 52