Optimove

MAY 8, 2019

This blog is the first in a series of pieces, presenting the different actions and activities a company must take to see real value from its CRM platform. Following this track – every Optimove campaign is some kind of an experiment, and we can, therefore, measure the CRM Contribution detected on executed campaigns.

CRM 81

CRM Metrics Multi-Channel Groups 81

Kustomer

JULY 18, 2022

The benefits of upgraded customer relationship management (CRM) software are immeasurable. The time, money and effort saved for both agents and customers is notable. Investing in upgraded CRM tools is a worthy cause that can streamline your support team’s efficiency and provide rich insights for the rest of your business.

Chatbots 88

Chatbots CRM Connections Multi-Channel 88

Optimove

AUGUST 16, 2021

Customer Lifetime Value is perhaps the most shining north star in the sky of CRM Marketing. When talking CLTV in that context – you need to think of both the past and future value your customers bring. To calculate the future value of customers, Optimove uses a micro-segments-based predictive customer modeling system.

CRM 98

CRM How To B2C Ecommerce 98

Method:CRM

APRIL 3, 2023

But how do you go about creating an enjoyable experience that keeps customers coming back? Through this blog post, you’ll answer the question, “How do CRM systems improve customer experience?” You’ll also learn some tips to get the most out of your CRM and improve your small business customer experience.

CRM 52

CRM Customer Experience Self Service Customer Journeys 52

Optimove

NOVEMBER 30, 2020

There are many different ways to segment your customers into meaningful groups. However, chances are you may still be left with large groups that clump many different types of customers together. The post CRM Hack: Customer Tier and RFM Segmentation appeared first on Optimove. This is just the tip of the iceberg!

CRM 72

CRM Groups Tips Video 72

Optimove

MARCH 29, 2021

You need to treat customers in each group to separate promotions, offers, and communication frequencies to continue exciting them and adequately engage with them over time. The post CRM Hack: The Building Blocks of a CRM Strategy appeared first on Optimove. So, how do you go about planning a lifecycle-first strategy?

CRM 52

CRM Strategy Measurement Analysis 52

Optimove

MARCH 15, 2021

The top 5% of customers generate almost 60% of the total deposits. In other words, more than half of the brand’s deposits come from just 5% of the customer base! Though customers with high NGR are considered VIPs – NGR can be unstable sometimes. The post CRM Hack: VIP Definition appeared first on Optimove.

CRM 52

CRM Analysis Video Brands 52

Optimove

SEPTEMBER 7, 2020

Leverage advanced target group criteria under Campaign History – at Optimove, you can easily access the following data: Customers who received, were targeted, and responded to X campaigns. This gives you the exact criteria you’ll need to create a loyal customer base with verified data to back it up. That’s it!

CRM 52

CRM Gamification Loyalty Programs Video 52

Optimove

JULY 27, 2020

By clustering customers based on multiple attributes, retailers can provide more relevant and personalized offers to their very different customer segments. Although most retailers cluster customers using attributes such as preferred category or recently purchased product, other more advanced options exist. The Insight.

CRM 98

CRM Tips Retail Analysis 98

Optimove

JUNE 30, 2021

Optimove identifies the performance of different messages/offers on different micro-segments within your customer base to determine which one resonates best. This allows you to test two different offers to encourage customers to make their next purchase – like whether they wish to receive free shipping or 15% off.

CRM 96

CRM Marketing B2C Ecommerce 96

Optimove

JULY 11, 2019

In the first blog post in our “CRM Contribution Metric” series, we discussed the need to understand and measure the value your CRM brings your organization and shared research that makes sense of these numbers and the variables they are based on. Customer Base Coverage. Number of Channels.

CRM 70

CRM Metrics Multi-Channel Groups 70

Optimove

FEBRUARY 4, 2021

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? From our experience, approximately 85% should only be automated, and the remaining should mix behavior-based campaigns, ad-hoc events, experiences, and more. And if you already have such a strategy in place?

CRM 52

CRM Strategy Marketing Measurement 52

Optimove

FEBRUARY 4, 2021

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? From our experience, approximately 85% should only be automated, and the remaining should mix behavior-based campaigns, ad-hoc events, experiences, and more. And if you already have such a strategy in place?

CRM 52

CRM Strategy Marketing Measurement 52

Optimove

JUNE 7, 2021

Calculating customer’s individual Churn Factor can flag risk-of-churn customers based on their own personal activity frequency. Two weeks have passed for both Customer A and Customer B since their last activity. However, Customer A purchases every month while Customer B purchases every week.

CRM 52

CRM Customers Measurement Sales 52

Comm100

FEBRUARY 10, 2022

Customer data comes through various channels—email, website, social media, and sales calls. A high-functioning CRM will help in collecting granular data from customers. The post Guest blog: How to Personalize Your Customer Service – 6 Actionable Strategies appeared first on Comm100.

Self Service 130

Self Service Customer Service Strategy Chatbots 130

Comm100

APRIL 2, 2024

The scores provide a snapshot of how satisfied your customers are with your products or services, indicating areas of success and those needing improvement. A higher CSAT score not only reflects happier customers but also drives loyalty, positive word-of-mouth, and increased revenue potential.

Strategy 243

Strategy How To Wait Times Customer Satisfaction 243

CustomerSuccessBox

MARCH 9, 2022

One is Customer Relationship Management (CRM) and the other is Customer Success (CS) platforms. According to a research study, 20% of the SaaS companies, especially small to midsize companies, often depend on their CRM to administer all customer life cycle tasks which do not suffice their Customer Success function.

CRM 52

CRM Customer Success Customer Relationship Management Touchpoint 52

Optimove

DECEMBER 24, 2020

On the one hand, when used for time delimited-journeys, it helps marketers easily visualize all their possible interactions with a customer (based on their segment and how they are likely to interact with the brand.). And could potentially lead to broken CRM journeys.

CRM 98

CRM Customer Retention Customer Journeys Interaction 98

Optimove

FEBRUARY 22, 2021

Even once your customer behavior model has been built, it’s not easy to manipulate it for the purpose of the marketer. Most customer behavior models ignore many pertinent factors so that the predictions they generate are not very reliable, too. Lifecycle stage-based segmentation. Cluster analysis-based segmentation.

CRM 52

CRM B2C Ecommerce Analysis 52

Optimove

FEBRUARY 15, 2021

Today, you may segment customers based on customer id, date of birth, gender, region, and more. These are but a few ways to take advantage of advanced and sophisticated personalization in your CRM marketing strategy. Don’t miss out on our previous CRM hacks from Optimove experts: Going Beyond Personalization Tags.

CRM 52

CRM Groups Measurement Video 52

Optimove

MARCH 25, 2021

Customer segmentation and realtime capabilities are two of the most mission-critical aspects of CRM marketing. Combined with our existing next-gen technology of AI-mapped CRM journeys, it provides brands with unmatched customer analysis, segmentation, and communication power. Personalized CRM Marketing at Scale.

CRM 59

CRM Data Ecommerce Brands 59

ShepHyken

DECEMBER 21, 2018

However, it should be noted that there is no universal resolution to improve customer satisfaction. The key is to collectively follow best practices to increase satisfaction levels of unique customer base based on their unique needs.

Customer Satisfaction 100

Customer Satisfaction CRM Culture Social Media 100

Optimove

FEBRUARY 25, 2021

Similarly, as a smart gaming CRM marketer, you want to give out bonuses because you know it’s a classic, effective retention tool. Well, you can stop all promos… But the truth is that you don’t have to let them ruin promotions the fun for the rest of your customer base. Let’s leave that for another blog.

CRM 52

CRM Metrics Analysis ROI 52

Optimove

DECEMBER 23, 2021

The result was one of our most popular blog posts in recent memory; you can find it – 6 suggested resolutions – here. Somehow, it’s been almost 1300 words on this blog post so far, which is already quite a lot. The post MORE New Year’s Resolutions for Excellent CRM Marketing appeared first on Optimove.

CRM 52

CRM Marketing Groups Measurement 52

Optimove

NOVEMBER 18, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool.

Marketing 52

Marketing e-support CRM Loyalty 52

ShepHyken

AUGUST 10, 2018

It applies to various fields such as banking and travel, with customer relations at the forefront, putting Predictive Customer Analytics (PCA) in a field of its own. PCA utilizes historical data from a CRM to guess the likelihood of future events. Read Shep’s latest Forbes Articles: What Customers Want And Expect.

Analytics 67

Analytics Social Media Travel Banking 67

Totango

JULY 8, 2022

But in fact, you should be investing now more than ever in customer success. In order to protect your core business, which is your current customer base, you need to be making the necessary changes to keep up with delivery and communication of value to your customers. It’s time to “shift right.”. How to Shift Right .

Self Service 106

Self Service CRM Customer Retention Customer Journeys 106

Optimove

APRIL 8, 2021

By combining Optimove’s multichannel orchestration engine with Attentive’s (an Optimove partner) channel growth and mobile messaging capabilities – you’ll grow your customer base, gather valuable information about them, and deliver the optimal message to each customer every time. How It Works.

CRM 52

CRM Multi-Channel Touchpoint Brands 52

Totango

FEBRUARY 23, 2024

When CMOs and CCOs form a partnership around their customer knowledge, marketing can focus on customer acquisition while CS focuses on retention, increasing customer lifetime value, and brand advocates who refer more prospects. This partnership helps to activate the flywheel and propel growth from the existing customer base.

Chief Customer Officer 94

Chief Customer Officer Customer Centricity Metrics CRM 94

Optimove

JULY 24, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: When marketers are charged with improving customer acquisition and conversion through social media campaigns, but have limited access to data and budget, the task can be impossible. And with the Optimove, this was made possible.

Innovation 52

Innovation Social Media CRM Government 52

Optimove

SEPTEMBER 24, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: In the competitive iGaming landscape, staying ahead of the curve is more important than ever. Retention Strategies: Insights from the Benchmark Report help operators enhance retention strategies, ensuring a healthier customer base and sustained growth.

Marketing 52

Marketing CRM Report Tips 52

Kustomer

JUNE 7, 2023

Customers want to feel financially confident, including having trust in their financial institutions to work in their best interests, and they expect service to be streamlined and personalized. Like any playbook, it should contain a stock of methods and go-to tips firms use to provide great customer service and create their ideal CX.

Financial 94

Financial CRM Banking Effort Score 94

NICE inContact

APRIL 24, 2019

If you had the choice of selling to a customer base that’s happy or for a company that has a stellar reputation for customer service, compared to the opposite that would be a no-brainer decision. The quality of service customers receive when contacting a business has a direct impact on sales success and company revenue.

Sales 136

Sales Customer Service Conference CRM 136

Optimove

MARCH 29, 2020

As we are all getting used to this situation – CRM managers around the world included, of course – here are five tips I’ve gathered on how to rethink your marketing strategies. You should instead create personal connections, not because it will benefit the business but because it is what your customers need.

CRM 45

CRM Tips Marketing Social Media 45

NICE inContact

OCTOBER 16, 2019

But there are only so many hours in the day, so how do you scale a highly connected, customer centric culture in your contact center , with limited budget? Here are some considerations as you look to scale a customer centric culture in your contact center. Get ready for digital-first customers.

Contact Center 120

Contact Center Customer Centricity Culture Omni-Channel 120

InMoment XI

JANUARY 9, 2024

Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. How Has the B2B Customer Experience Evolved? Support and service.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing Multi-Channel CRM Sports 59