Optimove

SEPTEMBER 25, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: At Optimove Connect 2025, you’ll transform connections into growth. Connect with peers, explore proven solutions, and stay ahead of market trends. For more insights on optimizing your marketing with Optimove, contact us to reques t a demo.

CRM 52

CRM Conference Connections Marketing 52

Optimove

JANUARY 4, 2021

For some reason, it’s still not widespread common knowledge in the marketing industry – but the data you collect from customers and analyses that you can conduct accordingly reveal the objectives and set of principles you need to define before building your marketing plan. It’s not true.

CRM 95

CRM Marketing Customer Journeys Resources 95

Optimove

DECEMBER 28, 2020

Using realtime marketing campaigns can significantly improve conversion rates for any brand out there. However, marketers must implement the right strategy for the right segment of customers for their marketing plan to succeed. The post CRM Hack: Using Realtime Marketing to Improve Conversion appeared first on Optimove.

CRM 98

CRM Marketing Retail Video 98

Optimove

AUGUST 23, 2021

The post CRM HACK: The Fundamentals of Marketing Testing appeared first on Optimove. Sales Team: sales@optimove.com.

CRM 98

CRM Marketing Groups Measurement 98

Optimove

SEPTEMBER 24, 2020

CRM Hack: Gamifying CRM Campaigns. Spice Up Your CRM Gaming Campaigns. The Importance of Contextualizing Realtime Player Marketing – Part I. The Importance of Contextualizing Realtime Player Marketing – Part II. Making the Internal Case for a Marketing Orchestration Engine. CRM Hack: Gamifying CRM Campaigns.

Sports 98

Sports CRM ROI Groups 98

Optimove

OCTOBER 22, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post offers marketers key insights into leveraging CRM data to tailor rewards based on customer behavior and enhance engagement. This shift also guides the optimization of marketing generosity (promotion).

CRM 52

CRM Meeting Data Strategy 52

Optimove

MARCH 7, 2021

In 2019, the CRM Contribution metric was first coined by Optimove’s Data Science team as a means to gauge the financial impact and effectiveness of a company’s CRM Marketing. Back then, they discovered that top brands drive an average contribution of 33% to their revenue from CRM Marketing.

CRM 98

CRM Marketing Groups Metrics 98

Optimove

SEPTEMBER 22, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: This post explores our Partner Ecosystem and CRM Lightning Talks at SBC Summit Lisbon. Our dynamic CRM Lightning Talks are designed to spark fresh ideas to refine your marketing tactics and stay ahead of the curve.

CRM 59

CRM Gamification ROI Loyalty 59

Optimove

NOVEMBER 18, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool.

Marketing 59

Marketing e-support CRM Loyalty 59

Optimove

JANUARY 27, 2022

Last year, when we first introduced the annual Heptagon Awards for CRM Excellence, we got lots of great feedback from clients, not only those who won. And what these thousands and thousands of words revealed to us is why we love CRM Marketing so much and why we love working with our clients and partners as much as we do.

CRM 52

CRM Marketing Omni-Channel Multi-Channel 52

Optimove

OCTOBER 7, 2021

And one thing that is often overlooked by brands in this regard, concerns loyalty data specifically, since data from CRM Marketing technologies and data from loyalty programs are typically separate. To make it all work, it should always be unified to empower marketers to communicate with their customers effectively. Yes, We Can!

CRM 105

CRM Loyalty Data Marketing 105

Totango

JULY 19, 2022

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Yeah, we said it.

CRM 92

CRM Customer relationships Customer Success Exercises 92

NICE inContact

SEPTEMBER 27, 2019

The answer to that conundrum is powerful CRM integrations. How does CRM work? CRM technology creates a database of customer information that agents can draw from each time they interact with a customer. Essentially, CRM is the digital customer service agent’s secret weapon. Why powerful CRM is the answer.

CRM 138

CRM Contact Center Return on Investment Call Center 138

Optimove

FEBRUARY 8, 2021

So today, on our Smart CRM Basics series, we want to take you through a 4-minute drill and just see for a moment how all the moving parts of eCommerce marketing at scale are making sense together. And so, as we all know, eCommerce marketing revolves around any marketing activity done on an online store. The Power of ML.

Ecommerce 59

Ecommerce CRM Marketing B2C 59

Totango

MAY 24, 2022

In this blog, we’ll talk about why CRM features alone aren’t sufficient for an effective CS strategy. First, we’ll take a look at what a CRM is and what benefits its functionality delivers. What is a CRM? The most fundamental CRM software feature is storing contact information. Scheduling sales appointments.

CRM 92

CRM Customer Success Customer Relationship Management Customer relationships 92

Optimove

NOVEMBER 14, 2023

We’re thrilled to announce the launch of Optimove Courses, a dynamic, video-first online curriculum designed to empower our clients and partners to master and maximize our platform’s CRM marketing capabilities. In today’s fast-paced marketing landscape, staying ahead of the game is essential.

Course 49

Course CRM Marketing Exercises 49

Optimove

OCTOBER 12, 2020

A challenge many companies face is understanding the CRM contribution in their marketing efforts. In other words, figuring out just how much their CRM is really worth. As a CRM marketer, you want to make sure that you have effective communications with your customers that are both smart and thoughtful.

CRM 105

CRM Strategy ROI Video 105

Optimove

JUNE 30, 2021

Marketing action optimization involves two different levels: optimizing the marketing journey or experience and optimizing the content of every marketing campaign for each of your customers. Optimizing the Marketing Customer Journey. And of course, which will be the most profitable to your business. Reach Out ?at

CRM 96

CRM Marketing B2C Ecommerce 96

Optimove

FEBRUARY 1, 2024

2024 Lightning Talks cover crucial gaming topics presented by Optimove experts and are a “must-attend” for any marketer looking to quickly up their game in the gaming industry. ” Embracing diverse markets for maximum gains enables a holistic and adaptable approach. Learn more about each topic and why you should attend below.

CRM 69

CRM Sports Consulting Data 69

Optimove

MAY 27, 2021

Obvious alert: The more granular your CRM journeys are, the more personalized your marketing becomes. As your marketing becomes more personalized, your messages become more relevant and effective, Right? With SOJ, you can enjoy AI-mapped CRM journeys that are autonomously scalable and highly personalized.

CRM 98

CRM Customer Journeys Sports Touchpoint 98

NICE inContact

APRIL 24, 2019

So the company’s 35-agent contact center and three BPOs for call overflow are critical to its success, especially during its many marketing campaigns. A custom-built integration between NICE inContact and the company’s Dynamics 365 CRM system has enabled Basic Research to track every sale and contact, across every customer touchpoint.

B2C 139

B2C CRM Contact Center Omni-Channel 139

Optimove

FEBRUARY 8, 2021

So today, on our Smart CRM Basics series, we want to take you through a 4-minute drill and just see for a moment how all the moving parts of eCommerce marketing at scale are making sense together. And so, as we all know, eCommerce marketing revolves around any marketing activity done on an online store. The Power of ML.

Ecommerce 52

Ecommerce CRM Marketing B2C 52

Optimove

JANUARY 11, 2021

Well, they are all among the ever-popular pages on Optimove’s Learning Center – where you can find 40 terms that run from the most basic marketing phrases (such as B2C Marketing), all the way to the most advanced ones (think: predictive modeling, RFM segmentation, and statistical significance).

B2C 52

B2C CRM Marketing Video 52

Optimove

JANUARY 11, 2021

Well, they are all among the ever-popular pages on Optimove’s Learning Center – where you can find 40 terms that run from the most basic marketing phrases (such as B2C Marketing), all the way to the most advanced ones (think: predictive modeling, RFM segmentation, and statistical significance).

B2C 52

B2C CRM Marketing Video 52

Optimove

FEBRUARY 17, 2022

The Heptagon Awards – celebrating CRM excellence – are dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. Winners were selected based on how advanced, sophisticated, ambitious, and impactful their CRM Marketing approach is.

CRM 52

CRM Marketing Chief Customer Officer Entertainment 52

Comm100

OCTOBER 19, 2022

Sentiment analysis comes in handy when you examine brand monitoring, market research, product analytics, and customer service. 7 Chatbot Marketing. Chatbot marketing goes beyond getting people into your sales funnel. Chatbots don’t just answer customer queries. 8 Chatbot Analytics. We don’t need to get technical at this point.

Chatbots 233

Chatbots Omni-Channel Analysis Interaction 233

Optimove

NOVEMBER 4, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Position-less marketing empowers marketers to break free from rigid roles to reach their full potential. The CRM Marketer Evolution’s Curve Guide Download Now >> What Is a Position-less Marketer?

Marketing 59

Marketing Multi-Channel CRM Customer Centricity 59

Optimove

APRIL 5, 2021

The term “Relationship Marketing” is broad, but it’s easy to differentiate it from other aspects of marketing. And, even more important – it’s the most basic step you need to take in order to start doing CRM Marketing the right way. See, marketing is often confused with sales and advertising.

CRM 52

CRM Marketing Advertising Sales 52

Optimove

SEPTEMBER 28, 2020

In CRM marketing, you analyze your customers’ behavior and segment them accordingly. But optimizing existing marketing plans is not an easy task. To achieve the results your marketing team is looking for, you should run campaigns with test and control groups. That’s the first step for everything.

CRM 52

CRM Marketing Tips Groups 52

Optimove

JULY 19, 2021

For instance, you can try to predict the cancelation by building groups of high-risk customers and targeting them with the right CRM campaigns before they cancel. The post CRM Hack: Reducing Subscription Cancelations appeared first on Optimove. Sales Team: sales@optimove.com.

CRM 98

CRM Feedback Measurement Video 98

Optimove

FEBRUARY 4, 2021

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? While there is no one right answer, some marketers think achieving 100% automation is a legitimate goal. But we know you certainly don’t want your entire marketing strategy to be automatic.

CRM 52

CRM Strategy Marketing Measurement 52

Optimove

FEBRUARY 4, 2021

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? While there is no one right answer, some marketers think achieving 100% automation is a legitimate goal. But we know you certainly don’t want your entire marketing strategy to be automatic.

CRM 52

CRM Strategy Marketing Measurement 52

Optimove

JULY 31, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: In this blog post, gain insights from expert marketers about five pillars to create effective strategies that boost customer retention. Marcel Martins , Head of Digital at Grupo Soma, a leader in the Brazilian fashion industry.

Customer Retention 59

Customer Retention Marketing Sports Entertainment 59

ViiBE Blog

JULY 22, 2022

ViiBE Blog Best ways to use CRM Anna Gorina July 22, 2022 Share this article Contents Share this article Contents Enhancing the Digital Experience with Remote Assistance Free Retail E-book available now! Download now Read now What are the ways to use CRM? What is a CRM? What is a CRM? Why do you need it?

CRM 52

CRM Social Media Omni-Channel e-support 52

Optimove

JANUARY 27, 2022

Last year, when we first introduced the annual Heptagon Awards for CRM Excellence, we got lots of great feedback from clients, not only those who won. And what these thousands and thousands of words revealed to us is why we love CRM Marketing so much and why we love working with our clients and partners as much as we do.

CRM 40

CRM Marketing Omni-Channel Multi-Channel 40

Optimove

MAY 2, 2021

To understand the true impact of your marketing campaigns, using control groups that represent a group of customers who are excluded from receiving a certain campaign or journey – is a must. This short video explains the basics of it all and the benefits that control groups offer you as a CRM marketer. That’s not true.

Groups 52

Groups CRM Marketing Video 52

Optimove

JUNE 14, 2021

What many marketers work on achieving is bringing customer data from separate platforms all into one place. However, the fact that she is not happy might require a different CRM approach compared to a regular active customer. The post Smart CRM Basics: Why Customer Intelligence? What Can You Derive from This? Reach Out ?at

CRM 98

CRM Effort Score B2C Ecommerce 98