BirdEye

APRIL 13, 2023

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

Social Media 98

Social Media Advertising Video Fashion 98

CSM Magazine

SEPTEMBER 1, 2021

In a hyper-connected world, social media can be a key component of your customer experience strategy. Here are ten things you can do to help provide great customer service on social media. Align Your Brand Values. Your company’s tone should be reflected in your social media messages.

Social Media 93

Social Media Customer Service Tips CRM 93

BirdEye

FEBRUARY 28, 2023

Having a social media presence is crucial for success in today’s market. Social media has become a primary way for people to discover and purchase new products, which means hiring a dedicated social media manager can seriously benefit your business. Table of contents What is a social media manager?

Social Media 98

Social Media Management Analytics Strategy 98

Lumoa

FEBRUARY 9, 2023

Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. Social Media You might be wondering why social media is on the list. It’s simple.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

BirdEye

AUGUST 28, 2023

Social reach is one of the most important metrics of social media management. When you publish content on social media, you want to know who sees it and how many people interact with it. That’s what social media reach gives you. See Pricing FREE DEMO Table of contents Q1: What is a social media reach?

Social Media 98

Social Media Metrics Measurement Multi-Channel 98

InMoment XI

SEPTEMBER 14, 2023

Understanding Reputation Management Reputation management is the strategic approach to shaping the public’s perception of your brand by influencing the information available about it online. A single tweet or a Facebook post can go viral, causing irreparable damage to a brand’s reputation.

Brands 195

Brands Management Social Media Effort Score 195

Beyond Philosophy

OCTOBER 26, 2023

This evolution of brand from identifier to provenance to reputation and value has led to four value areas for brands. The Four Value Areas for Brands So, when considering the sources of brand value and what you want people to take away from that, consider the following four areas of value a brand can provide.

Brand Values 88

Brand Values Brands Social Media Sports 88

Lumoa

MARCH 20, 2018

Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. social media You might be wondering why social media is on the list. It's simple.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

BlueOcean

JANUARY 22, 2019

Brands need to be comfortable rubbing some of their customers the wrong way, in favor of forging even stronger bonds with those who stick around. From social media, online chats, emails, and phone calls – they’ll be the ones inundated with concerned and hyper-vigilant consumers holding your company accountable at every turn.

Consumers 204

Consumers Trends Customer Experience Strategy 204

ECXO

AUGUST 21, 2024

This includes: 1. Listen Actively: Engage with customers on various platforms, from social media to customer service calls. Social Media and the Golden Experiences Given today’s hyper-connected world, social media has become a cornerstone of how individuals communicate, share, and consume information.

Social Media 156

Social Media Touchpoint Net Promoter Score Effort Score 156

BirdEye

MARCH 27, 2025

Yet many businesses overlook this step and choose usernames that are hard to remember, unsearchable on social media platforms, or dont align with their brand identity. Read this blog further to explore how to craft yours and unlock 150+ Instagram username ideas customized for your industry with branding tips.

Brands 52

Brands Tips Social Media Examples 52

CSM Magazine

JANUARY 21, 2025

A quick resolution that aligns with your brand values keeps the experience smooth while solidifying your reputation. For example, if your brand values convenience, a customer should be able to start their inquiry on social media , continue it over email, and complete it via phone without repeating their issue.

Brands 52

Brands Customer Service Self Service Social Media 52

CSM Magazine

NOVEMBER 15, 2024

Think of a slogan as a brand’s calling card – a chance to showcase its unique voice, impress customers, and establish a connection that’ll last long after the first impression fades. Memorable slogans should connect with the audience, resonate with their values, and be easy to recall and appreciate.

Customer Service 52

Customer Service How To Social Media Culture 52

Avaya

MARCH 17, 2019

Just like most of us check out a new restaurant online (look at the menu, customer reviews, parking options) or plan a vacation (scour the internet for hotel, air, rental car, activities), business-to-business (B2B) customers perform research on your company, products, and services before connecting with and buying from you.

Brand Values 52

Brand Values Brands Customer Experience Contact Center 52

CloudCherry

JULY 25, 2018

Social responsibility. “75% 75% feel it is one of the most important components of their brand value, compared with 46% on average and 21% among low-performing firms.”. They want to speak to someone to solve a problem—and if they get very angry, they will vent on social media.”.

Technology 170

Technology Brands Customer Experience Omni-Channel 170

Avaya

SEPTEMBER 5, 2018

Just like most of us check out a new restaurant online (look at the menu, customer reviews, parking options) or plan a vacation (scour the internet for hotel, air, rental car, activities), business-to-business (B2B) customers perform research on your company, products, and services before connecting with and buying from you.

Brand Values 37

Brand Values Brands Customer Experience Contact Center 37

BirdEye

MARCH 29, 2024

According to a recent Birdeye survey , 60% of businesses consider Instagram to be a mission-critical social media platform for their growth. The short, engaging snippet you share on your Instagram stories can help you connect with your audience like never before. Note : This feature is only available on the mobile app.

Social Media 109

Social Media Video Guidelines Sales 109

TechSee

APRIL 28, 2020

household currently contains 11 connected devices , and as that number grows in the coming years, driven largely by the rollout of 5G, the challenge for enterprises is twofold. On the other, they have to find ways to tailor them to get the best out of each platform, without compromising on their messaging or brand values.

Customer Journeys 124

Customer Journeys Strategy Multi-Channel Omni-Channel 124

InMoment XI

FEBRUARY 29, 2024

Promote Your Content Locally Share your content on local social media channels, community forums, and neighborhood groups to increase its visibility within the community. Consider sponsoring local events or community initiatives that align with your brand values and target audience to increase exposure for your content.

Tips 195

Tips Strategy Case Study Social Media 195

BirdEye

DECEMBER 26, 2023

Brand salience aims to make your brand the preferred choice against all competitors. Brand awareness is a pivotal step in brand building, creating a space for additional engagement and brand associations. Brand salience is a more profound connection that convinces customers that your brand is the only brand to buy.

Brands 105

Brands Social Media Competitive Advantage Measurement 105

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

BirdEye

DECEMBER 5, 2023

These include checking online reviews , staying active on social media, and ensuring your business information is correct everywhere online. Maintaining a strong social media presence Social media is a great place to talk with your audience, share interesting content, and build your brand’s image.

Brands 110

Brands Management Social Media Analytics 110

Hallmark Business Connections

OCTOBER 27, 2020

Facebook’s dating app, co-working spaces, adult dormitories and friendship apps are all positioned as ways for people to create meaningful offline connections. To fight the loneliness epidemic, brands should create tactile connections with customers using the following three principles: Don’t discourage live interactions.*

Company 98

Company Airlines Telecommunications Social Media 98

Lumoa

MARCH 20, 2018

Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. social media You might be wondering why social media is on the list. It's simple.

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

Russel Lolacher

JUNE 15, 2021

When coming across social media posts from some of my favourite thought leaders in the customer experience space, I replaced the word “customer” with “employee” and tweaked it to be internally focused, rather than externally. .” Employee engagement hovers around 9,000. That says a lot. Only 31.5%

Employee Experience 128

Employee Experience Customer Experience Customer Service Customer Journeys 128

ProProfs Chat

JANUARY 30, 2020

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. Customer Engagement Through Social Media. Customer Engagement Through Social Media.

Customer Engagement 136

Customer Engagement Engagement Social Media Customers 136

InMoment XI

OCTOBER 3, 2024

Personalization helps create a deeper connection with customers by showing that your organization cares about their individual needs and preferences. This makes customers feel more connected to your organization. This sense of belonging encourages guests to stay connected with your brand. Accessed 9/19/2024. Google Cloud.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

BirdEye

MARCH 11, 2024

According to a recent survey by Birdeye, 79% of businesses produce their social media content in-house, underscoring the necessity of arming these businesses with the proper tools and strategies for success. How to create a memorable hashtag strategy for your brand? How to connect with your audience through hashtags?

Social Media 72

Social Media Trends Analytics Connections 72

InteractionMetrics

MARCH 27, 2025

This is what allows you to build deeper connections and boost customer loyalty with your buyers. Because when you see 500 other people loving a product, youre more likely to love it too, and stay loyal to the brand. Finally, dont underestimate emotional connection. At its core, customer retention taps into basic human nature.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

ProProfs Chat

JUNE 22, 2018

Customers now are more apt to use social media when they have a good/bad experience, which can make or break a company’s image with a single post! Sometimes, when a good word goes viral, the company benefits in terms of increased brand value, more leads and boosted business. Cecilia Hugony. Director at Fravega SACIEI.

Customer Experience 108

Customer Experience Customer Service How To Leadership 108

BirdEye

JUNE 16, 2023

Consumers who care about your brand will form an opinion or perception based on four brand affinity factors: cognitive, language, emotional, and action. Cognitive: What customers associate or connect your brand with. Language/Descriptive: How customers describe your brand. website, social media, physical stores?)

Survey 98

Survey Brands Strategy Social Media 98

BirdEye

JUNE 27, 2024

Call it X or Twitter; it is a social media platform that no business can afford to miss. Studies show that 80% of Twitter users follow a brand and that Twitter Ads can reach up to 339.6 Businesses can manually audit Twitter or use third-party social media management tools to analyze their accounts.

Social Media 52

Social Media Advertising Metrics ROI 52

BirdEye

OCTOBER 5, 2023

Brand perception refers to how consumers view, think, and feel about a company and its offerings. It develops from direct interactions, word-of-mouth, marketing, public relations, social media, and other channels. It shapes consumer behavior and impacts a brand's success. Regularly, they assess these metrics.

Examples 64

Examples Measurement Brands How To 64

Qualtrics

DECEMBER 8, 2020

This advantage results in a bias towards buying the brand’s product, even if it's sold at a premium. It comes from the customer attaching their ‘self-image’ to the brand’s messaging. By buying the product, they’re buying into brand values, which they identify with. How can we measure a brand’s financial value?

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

BirdEye

DECEMBER 5, 2023

These include checking online reviews , staying active on social media, and ensuring your business information is correct everywhere online. Maintaining a strong social media presence Social media is a great place to talk with your audience, share interesting content, and build your brand’s image.

Brands 64

Brands Management Social Media Analytics 64

CSM Magazine

MARCH 26, 2024

Instead of being met with a robotic response, the agent acknowledges the customer’s feelings and assures them that they will do everything possible to resolve the issue, creating a human connection that reassures the customer and leaves them feeling valued by the brand.

Contact Center 52

Contact Center Brands Social Media Call Center 52

BirdEye

OCTOBER 6, 2023

Your brand reputation management should be your #1 marketing priority. In our digitally connected world, information spreads like wildfire. Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty.

Strategy 59

Strategy Social Media Airlines Software 59