Remove Brand Values Remove Culture Remove Engagement
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CX in the C-Suite: Webinar With Mercedes-Benz CEO

Experience Matters

It all starts with employee engagement. Cannon said that Employee Engagement is a precursor to CX. Over the next few years, 26,000 employees will visit the MBUSA plant in Alabama and go through a learning journey that includes driving cars and visiting the company’s brand center. CX is about culture, not a veneer.

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Focus on Culture to Drive Customer Engagement

SuiteCX

In order to improve customer engagement, the organization needs to understand the customer needs and work together as a team to support the changes necessary to deliver new solutions. We all tout the importance of customer engagement but 49% of organizations haven’t even started on the journey.

Culture 113
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Focus on Culture to Drive Customer Engagement

SuiteCX

In order to improve customer engagement, the organization needs to understand the customer needs and work together as a team to support the changes necessary to deliver new solutions. We all tout the importance of customer engagement but 49% of organizations haven’t even started on the journey.

Culture 100
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Designing a differentiated B2B experience – a 22 step challenge

ECXO

Think about demographics, culture adaptation, their values, decision-making, goals and priorities, preferences, and pain points. Think about demographics, culture adaptation, their values, decision-making, goals and priorities, preferences, and pain points. A persona is an archetype of your ideal customer.

B2B 390
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Emotion and the Four Customer Experience Core Competencies

Experience Matters

If you’ve followed our research, then you know that organizations build and sustain customer-centric cultures by mastering the Four CX Core Competencies: Purposeful Leadership, Compelling Brand Values, Employee Engagement, and Customer Connectedness.

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What is Culture? How People Think, Believe, and Act

Experience Matters

I often say that the customer experience your organization delivers is a reflection of your culture and operating processes. To consistently differentiate your customer experience, you need to transform your culture. “Culture eats strategy for lunch” – Peter Drucker. Leaders Can Make or Break Culture Change.

Culture 120
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Report: Creating and Sustaining a Customer-Centric Culture

Experience Matters

We just published a Temkin Group report, Creating and Sustaining a Customer-Centric Culture. Here’s the executive summary: Temkin Group defines culture as how employees think, believe, and act, and if an organization wants to differentiate its customer experience, it must address each one of these areas. Download report for $195.