Experience Matters

SEPTEMBER 10, 2015

We just published a Temkin Group report, Creating and Sustaining a Customer-Centric Culture. Here’s the executive summary: Temkin Group defines culture as how employees think, believe, and act, and if an organization wants to differentiate its customer experience, it must address each one of these areas.

Customer Centricity 120

Customer Centricity Culture Report Case Study 120

ECXO

JUNE 11, 2023

But … CX programmes have gained limited traction in a sector that is still working out how to shift to customer-centric business models. Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints.

B2B 390

B2B B2C Touchpoint Customer Journeys 390

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Customer-Centricity Customer centricity refers to customer-oriented culture in the company.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Experience Matters

OCTOBER 4, 2016

Here’s the executive summary: Temkin Group has found that the companies that deliver great customer experience use their brand as a blueprint for how they treat customers, which is why Compelling Brand Values is one of our four customer experience core competencies. Too […].

Report 258

Report Brands Brand Values Groups 258

InMoment XI

OCTOBER 29, 2024

Customer service : Prompt, friendly, and effective customer support is crucial to retaining customers. It’s normal for issues to arise, but how you resolve them can be the difference between a loyal customer and one who decides to leave! Brand values: Customers connect with brands that reflect their own values.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

GetFeedback

MAY 9, 2019

Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage. And your programs and processes should reinforce customer connectedness.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Lumoa

MARCH 8, 2023

To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. This can be achieved by living up to customer promises and delivering a unique brand experience. For instance, telcos can send out wishes to customers on birthdays and special occasions.

Industry 195

Industry Customer Centricity Telecommunications Feedback 195

Beyond Philosophy

NOVEMBER 26, 2014

We use a Customer Experience Assessment model called Naive to Natural to assess whether companies focus on Customers primarily. 7 Reasons Brand and Customer Experience Are Disconnected. They haven’t, however, brought the brand promise concept and applied it to the day-to-day activity of the company.

Brands 129

Brands Advertising Customer Centricity Brand Values 129

ClearAction

DECEMBER 16, 2017

Customer Centric Decisions Lynn Hunsaker. Do you have a customer-focus creed? In the conference room of a company I visited recently a poster served as a clear reminder for customer centric decision-making. How does this exceed the needs and expectations of customers? How visible is it to your employees?

Customer Centricity 54

Customer Centricity CEM Conference Policies 54

ShepHyken

OCTOBER 13, 2017

It’s all just a part of consumer demand, and customers still demand the in-store experience. That’s important because customer-centricity continues to be the driving force behind sales, and true customer loyalty. So, what’s the future of brand loyalty? Is your brand eco-focused?

Customer Centricity 75

Customer Centricity Loyalty Loyalty Programs Rewards Programs 75

Experience Matters

DECEMBER 16, 2016

If you’ve followed our research, then you know that organizations build and sustain customer-centric cultures by mastering the Four CX Core Competencies: Purposeful Leadership, Compelling Brand Values, Employee Engagement, and Customer Connectedness.

Customer Connectedness 120

Customer Connectedness Customer Experience Customer Centricity Employee Engagement 120

Second to None

APRIL 26, 2018

Implementing expertly-designed mystery shopping programs and employee feedback surveys can help curate a company culture that promotes high levels of customer and employee engagement within each individual interaction that takes place in your different brick-and-mortar locations. appeared first on Second To None.

Brand Values 59

Brand Values Brands Leadership Voice of Customer 59

Beyond Philosophy

NOVEMBER 17, 2015

Luxury brands, more than most, have set an expectation in the minds of their Customers, and it’s as high as the prices on the merchandise. By revamping the Customer Experience to reflect the brand value of luxury, Kate Spade is joining the ranks of Apple and Lululemon.

Brand Values 60

Brand Values Retail Brands Fashion 60

ijgolding

MARCH 20, 2018

We’re a small company specialised in customer insights, CX consulting and training/change management. We work with organisations large and small to help them be more customer-centric. How do you align channels to deliver the right customer experience? I started EarlyBridge in 2004. It grew from there.

Customer Journeys 152

Customer Journeys Culture Customer Centricity Contact Center 152

Experience Matters

JUNE 4, 2015

Unless the company develops a more customer-centric culture, then adding people will at best only create superficial improvements. Comcast (and its peers) need to focus on building all four customer experience core competencies : Purposeful Leadership : Leaders operate consistently with a clear, well-articulated set of values.

Customer Connectedness 120

Customer Connectedness Customer Experience Customer Centricity Culture 120

AskNicely

JUNE 20, 2015

Building your brand around customer-centric metrics is vital, and this is one big reason Bill is a heavy advocate of Net Promoter Score (NPS). This forces your business to revolve around the customers needs and wants and keeps your customer front and center. Share your brand values. Your NPS score.

NPS 150

NPS Net Promoter Score Effort Score Customer Centricity 150

Experience Matters

APRIL 23, 2015

Between 3:00 EDT and 4:00 EDT, Aimee Lucas, Jen Rodstrom, and Bruce Temkin will discuss the topic, Building a Customer-Centric Organization during a Tweet Chat using the hashtag #TemkinGroupChat. How does your organization’s mission support the customer experience? Q3: Compelling brand values are created with promises.

Brand Values 120

Brand Values Groups Customer Centricity Leadership 120

Experience Matters

FEBRUARY 23, 2015

To understand how companies create customer experience, you need to understand The Six Laws of CX , which are described below in the short video and infographic. How Do You Build A Customer-Centric Culture?

Customer Connectedness 120

Customer Connectedness Infographics Customer Experience Video 120

Maz Iqbal

DECEMBER 5, 2015

The sense of honour … Continue reading On Customer Experience, Brand Values, and a “Sense of Honour”

Brand Values 48

Brand Values Brands Customer Experience Strategy 48

CSM Magazine

FEBRUARY 5, 2025

Heres how to build their knowledge: Product/Service Deep-Dive: Walk your rep through every feature, benefit, and common customer pain point associated with your offering. Brand Values: Share your brand story, mission, and core values. Lead by example by showing your new rep that customer satisfaction is a priority.

Training 52

Training Knowledge Base Customer Centricity Culture 52

Experience Matters

JANUARY 20, 2015

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

ijgolding

JUNE 9, 2015

You must absolutely believe that enabling an organisation to be more customer centric is the ‘right thing to do’ – right for the customer; right for the employee; and right for the shareholder. Not only that, the Customer Experience is not the responsibility of a CXP – it is the responsibility of the WHOLE ORGANISATION.

Customer Experience Professionals 120

Customer Experience Professionals Leadership Customer Experience Effort Score 120

CloudCherry

JULY 25, 2018

They’re twice as likely to require partners to adhere to their standards, and three times as likely to have their customer experience systems integrated with partners directly. 75% feel it is one of the most important components of their brand value, compared with 46% on average and 21% among low-performing firms.”.

Technology 170

Technology Brands Customer Experience Omni-Channel 170

Experience Matters

JANUARY 6, 2015

We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Voice of the employee efforts are becoming an integral component of modern voice of the customer programs. A strong brand provides guidance and motivation for employees and clarifies CX priorities.

Customer Journeys 120

Customer Journeys Trends Contact Center Customer Connectedness 120

ECXO

AUGUST 21, 2024

But instead of turning everything into literal gold, your touch turns every customer experience into a moment of pure delight and lasting loyalty. Here’s how you can become the King Midas of Customer Experience in your organization. Equip them with the skills and knowledge they need to excel in customer interactions.

Social Media 156

Social Media Touchpoint Net Promoter Score Effort Score 156

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

Experience Matters

APRIL 3, 2015

Our research has shown that customer-centric organizations demonstrate four CX core competencies : Purposeful Leadership :Leaders operate with a clear, well-articulated set of values. Compelling Brand Values : Brand attributes drive decisions about the company treats customers.

Culture 120

Culture Customer Connectedness Airlines Employee Engagement 120

Experience Investigators by 360Connext

APRIL 2, 2024

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason!

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

Experience Investigators by 360Connext

APRIL 2, 2024

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason!

Touchpoint 137

Touchpoint Customer Journeys Customer Experience Social Media 137

InMoment XI

MARCH 27, 2024

The automotive industry relies heavily on brand perception. Positive perceptions lead to increased sales and customer loyalty, while negative perceptions can harm sales and brand value. This is a valuable source of insight into how your company can deliver experiences that reflect the lives of their customers.

Automotive 195

Automotive Management Social Media Feedback 195

Experience Matters

DECEMBER 15, 2015

We agree and believe that customer experience is a reflection an organization’s culture and operating processes. We saw a surge of interest in the topic of culture in 2015, and we expect even more executives to begin the long-term journey of culture change in 2016.

Trends 120

Trends Customer Experience Customer Journeys Customer Connectedness 120

Russel Lolacher

JUNE 15, 2021

The customer calls it “shopping elsewhere.”. The customer sees it as wait time. Sharing the same vocabulary with your #customer puts you on the path to a more customer-centric culture. Employees feel less connection and belief in the corporate vision/mission = diminished brand value. Try it and see.

Employee Experience 128

Employee Experience Customer Experience Customer Service Customer Journeys 128

Joe Rawlinson

JULY 24, 2019

If there’s one thing that always bears on the mind of businesses, it is this: What drives a customer to come back for more? In this day and age, where cut-throat competition is rife, brand loyalty is as elusive as a dream. Even so, do there really exist enough ways to make customers visit your business and buy again?

Loyalty 107

Loyalty Sales First Call Resolution Rewards Programs 107

ShepHyken

AUGUST 11, 2024

And in today’s digitally driven world, there are more customer touchpoints and ways of communicating than ever before, making it imperative to get CX right. Conversely, organizations cannot afford to get CX wrong, as dissatisfaction can result in diminishing brand value, lost revenue, and customer churn.

Self Service 85

Self Service Customer Service Loyalty Programs Travel 85

Alliance by IFS

MARCH 28, 2019

With a rigorous on-boarding process in place, they educate on brand value, performance standards and customer expectations. In order to do so, they must first define key metrics and KPIs such as customer satisfaction. Employee rewards such as recognition programs are set in place to retain top-performing employees.

Video 90

Video Customer Centricity Customer Satisfaction Knowledge Base 90

SuiteCX

OCTOBER 4, 2017

The customer-centric business requires new skill sets, employee training, and better tools. Your frontline employees are invaluable in providing insight into what is happening with your customers, so don’t forget to ask. Many companies start their customer-centric transition with technology. Technology.

Customer Journeys 100

Customer Journeys Customer Experience How To Net Promoter Score 100