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CX Competency: Compelling Brand Values (Video)

Experience Matters

Temkin Group has found that the only path to sustainable customer experience differentiation is to build a customer-centric culture. This video provides an overview of one of those competencies, Compelling Brand Values, where the goal is to deliver on your brand promises to customers.

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Linking CX Strategy to Corporate Strategy & Brand Values

CX Journey

Panelists included Cyrus Allen (Partner, Strativity Group), Brian Andrews (consultant and formerly with Intuit), and Karyn Furstmann (VP of Customer Experience, Safeco Insurance). How do we ensure that it supports and aligns with the brand values? brand values customer experience CX Day CX strategy strategy'

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Report: Translating Brand Promises into Employee Behaviors

Experience Matters

We just published a Temkin Group report, Translating Brand Promises into Employee Behaviors.

Report 258
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Can I Get Some CX With That Big Mac?

Experience Matters

In Temkin Group report, ROI of Customer Experience, 2014 , we found that a modest improvement in customer experience can generate an average of $437.5 McDonald’s recently announced the appointment of its first VP Customer Officer , Fred Ehle. I applaud McDonald’s for the move. Customer experience Fred Ehle McDonalds'

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CX Competency & Maturity Model (Video)

Experience Matters

We’ve put together this short video to explain Temkin Group’s CX Competency & Maturity Model. Complete Temkin Group’s FREE 20-question assessment to determine your overall CX maturity level and your performance in each of the Four Customer Experience Core Competencies.

Video 185
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Designing a differentiated B2B experience – a 22 step challenge

ECXO

Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How does it align with your customers’ values and needs? How do they consume content? Which sources of information do they trust?

B2B 390
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Report: B2B Customer Experience Best Practices

Experience Matters

We published a Temkin Group report, Business-to-Business (B2B) Customer Experience Best Practices. Here’s the executive summary: Temkin Group research shows that although business-to-business (B2B) organizations are raising their customer experience (CX) ambitions, they still have a way to go before achieving their goals.

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