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5 Top Customer Service Articles For the Week of May 7, 2018

ShepHyken

This short article focuses on the three types of consistency that drives brand loyalty: a consistent customer experience, consistent brand values and consistent brand identity elements. Take Your Company’s Customer Experience Efforts to the Community by Adrian Speyer.

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7 Ways to Ensure Your Brand Reflects Your Customer Service Promise

CSM Magazine

A quick resolution that aligns with your brand values keeps the experience smooth while solidifying your reputation. Streamline Technology for Seamless Support A brand defined by innovation or efficiency should use cutting-edge tools to reflect that identity in customer service.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

Let’s consider the famous coffee brand Starbucks. It remains one of the most sought after brands for the authentic and superior quality of its coffee. Because of this Fortune Magazine has rated Starbucks as the 6th most desired company. Hence, having a positive brand image makes it easy to sell your new products. (b)

Brands 111
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Why Your First 100 Customers Will Make or Break Your Business

CSM Magazine

Early adopters often share their impressions with others, so every interaction is an opportunity to reinforce your brands values and commitment to quality. By prioritizing exceptional service and consistent communication, you establish trust and set expectations for future customers.

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Training Your First Customer Support Rep: A Guide for Start-Up Founders

CSM Magazine

Brand Values: Share your brand story, mission, and core values. Heres how to build their knowledge: Product/Service Deep-Dive: Walk your rep through every feature, benefit, and common customer pain point associated with your offering. Use demos or hands-on experiences to solidify their understanding.

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Nine Ways to Use AI to Propel Your Digital Marketing

CSM Magazine

AI detection tools can analyze marketing materials to verify whether or not they were indeed created by AI, while human-generated content maintains its distinctive qualities and adheres to brand values. AI detectors analyze language, image, and video content patterns to distinguish AI-generated from human-created content.

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The Value of Voice in Customer Experience

CSM Magazine

A companys tone of voice is more than just the words it chooses; it encompasses communication style, brand values, consistency and emotional resonance. Just as colours and shapes make an organisation recognisable, voice does the same – but through tone.