ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. CX design is no longer just about aesthetics.

B2B 390

B2B B2C Touchpoint Customer Journeys 390

BirdEye

MARCH 28, 2025

Market mapping is no longer just a tool for corporate boardrooms or big consulting firmsits a critical step for any business that wants to thrive in todays competitive landscape. Dynamic, AI-powered insights replace traditional market maps based on spreadsheets and static research. Table of contents What is market mapping?

Marketing 52

Marketing How To Analysis Case Study 52

ECXO

NOVEMBER 17, 2024

Through storytelling, design leaders can illustrate the product’s value by framing it within a relatable narrative. Adobe’s “Click, Baby, Click” campaign exemplifies the power of storytelling, using humor to create an emotional connection with marketing professionals by highlighting the need for accurate analytics.

B2B 390

B2B Loyalty Connections Technology 390

Beyond Philosophy

NOVEMBER 17, 2015

Luxury brands, more than most, have set an expectation in the minds of their Customers, and it’s as high as the prices on the merchandise. By revamping the Customer Experience to reflect the brand value of luxury, Kate Spade is joining the ranks of Apple and Lululemon. One key for a luxury brand is called “aspiration.”

Brand Values 60

Brand Values Retail Brands Fashion 60

InMoment XI

NOVEMBER 30, 2023

Define Your Brand Identity: Establish a clear and consistent brand identity that aligns with your values and resonates with your target audience. Doing this allows you to cultivate a strong and recognizable presence in the market. Employee Training: Train employees to be brand ambassadors.

Brands 284

Brands Management Multi-Channel Social Media 284

Forrester's Customer Insights

JULY 22, 2019

The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Wally Olins (of Wolff Olins fame) once characterized the attempt to “chew [brand] […].

Brand Values 47

Brand Values Brands Exercises Marketing 47

C3Centricity

JUNE 25, 2020

Brand #Communications #Marketing Click To Tweet. #3 3 Identify the Needs Your Brand is Addressing. They certainly have more than one need, but you must identify and address only one. ” Knowing where your brand sits on Maslow’s hierarchy of needs has an additional benefit. Brand #Marketing Click To Tweet. #7

Customer Centricity 262

Customer Centricity Competitive Advantage Trends Brands 262

C3Centricity

SEPTEMBER 20, 2015

Marketing is a great profession. I’ve worked in or with marketing teams for most of my career. The post Marketers, Do You Know Everything You Should? From the outside, they are seen as the department that comes in late, parties every night and gets to talk about advertising at conferences in exotic places.

Marketing 120

Marketing Advertising Conference Brand Values 120

CX Journey

NOVEMBER 25, 2014

He again shared his thoughts on the numerology, as well, this time, obviously focusing on 15: In numerology 15 is the combination of the number 1 (representing leadership and forward movement) and the number 5 (numeric for business and finance), thus 15 becomes the fusion of leadership and forward momentum for brands and marketers.

Trends 171

Trends Brands Retail Leadership 171

Beyond Philosophy

NOVEMBER 26, 2014

Marketing and Branding are the first contacts you have with your Customers. Your brand is the promise you make to your Customers. Surprisingly, too many organizations don’t deliver on the brand promise they made in their Marketing and Branding efforts, causing a disconnect between the two.

Brands 129

Brands Advertising Customer Centricity Brand Values 129

Lumoa

MARCH 8, 2023

To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. This can be achieved by living up to customer promises and delivering a unique brand experience. There is value in slowing down and evaluating before launching new products.

Industry 195

Industry Customer Centricity Telecommunications Customer Satisfaction 195

BirdEye

MARCH 20, 2023

Having a proper strategy in place will serve as your company’s road map to social media marketing success. As a business looking to improve brand awareness, lead generation, and scale growth, social media management has to be a part of the overall strategy. That brand consistency reinforces your brand identity.

Social Media 52

Social Media Brand Values Strategy Brands 52

ECXO

APRIL 10, 2024

This could involve innovative approaches to product design, unique marketing strategies, or exceptional customer service that exceeds customer expectations. This quantum-inspired approach can lead to stronger customer relationships, increased loyalty, and a competitive edge in the market.

Connections 334

Connections Customer Experience Social Media Analysis 334

CX Journey

DECEMBER 18, 2014

It is now more important than ever before to intertwine marketing efforts with sophisticated customer relationship management tools to deliver a seamless customer experience at every touch point in the purchasing cycle. If they’re losing interest, focus your efforts on winning them back. Remember, there are two sides to this.

Customer Centricity 191

Customer Centricity Customer Experience Competitive Advantage Culture 191

CSM Magazine

JANUARY 21, 2025

A quick resolution that aligns with your brand values keeps the experience smooth while solidifying your reputation. Bridge the Gap Between Marketing Promises and Reality Your marketing campaigns set customer expectations. If your brand promotes lightning-fast customer support, customers will expect immediate assistance.

Brands 52

Brands Customer Service Self Service Social Media 52

Beyond Philosophy

APRIL 4, 2019

When I go into Apple, I feel that the “store” is on brand, from the way they dress to the way they act to the absence of tills. It feels like the brand promise they made me in their marketing. . Another example—and cautionary tale—is Aviva insurance brand Norwich Union, an insurance company in the UK.

Loyalty 130

Loyalty Brands Insurance Call Center 130

CSM Magazine

JANUARY 9, 2025

A study by CB Insights reveals that 42% of startups fail because theres no market need for their product, a problem that early customers can help identify and address. Without this validation, you risk spending time and resources on something that may not resonate with the market. These customers serve as proof of demand.

Social Media 52

Social Media Loyalty Feedback Study 52

Lumoa

FEBRUARY 9, 2023

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. It is trusted by 92% of consumers.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

InMoment XI

SEPTEMBER 14, 2023

A well-managed reputation not only fosters consumer trust but also encourages positive word-of-mouth marketing , which can be a powerful driver for brand success in today’s competitive market. It’s essential to differentiate between brand image and brand reputation.

Brands 195

Brands Management Social Media Effort Score 195

Experience Matters

JANUARY 20, 2015

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

Maru Group

APRIL 3, 2025

Our cost-of-living data offers some valuable insight into how customers may be responding differently to products, services and marketing messages in todays more uncertain landscape. This is where Marus customer experience expertise comes in.

Consumers 52

Consumers Travel Financial Hospitality 52

Forrester's Customer Insights

APRIL 1, 2024

As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis.

Marketing 57

Marketing Brand Values Brands Company 57

AskNicely

OCTOBER 10, 2018

Understanding your target market is key to any brand. One of the pillars to building marketing personas is to interview your customers to understand the moments that mattered in their journey. Brands that use feedback to understand their customers are better able to communicate brand value. Why not ask them?

Feedback 150

Feedback Brands Net Promoter Score Competitive Advantage 150

Very Best Service

FEBRUARY 8, 2025

This proactive approach not only addresses immediate concerns but also fosters customer loyalty in a highly competitive market. Professional Tone: Maintaining a consistent and professional tone across all interactions helps build trust and reflects the company's brand values.

Industry 52

Industry Customer Service Social Media Healthcare 52

LiveChat

FEBRUARY 3, 2020

As a marketer, can you blame me though? Instead, I focused on the marketing lessons we can all learn from this year’s big spenders. While some brands decided to take the ever-popular humorous approach , others took a stand on crucial social matters. Isn’t that what good marketing is all about? I am not going to lie.

Marketing 69

Marketing Sports Advertising Brands 69

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor.

Automotive 195

Automotive Management Social Media Feedback 195

BlueOcean

JULY 9, 2024

Since COVID-19—which left consumers with a limited array of options—baby boomers remain a lucrative market in eCommerce. Many grocery shoppers, for example, now prefer the taste and quality of private-label brands. Thus, a major driver of brand loyalty in recent years has been value.

Loyalty 177

Loyalty Brands Ecommerce Average Handle Time 177

Forrester's Customer Insights

FEBRUARY 14, 2020

As consumers look to align their purchases with their principles, opportunities arise for brands — though genuine commitment is key.

Brand Values 50

Brand Values Consumers Brands B2C 50

Lumoa

MARCH 3, 2023

Why Financial Services Companies Should Focus on CX Now That a Recession is Approaching According to Ekaterina Mamonova, when a brand makes a promise, and its CX delivers on it well, it produces a positive feedback loop that supports brand integrity and brand values.

Financial 195

Financial Metrics Loyalty Customer Service Representative 195

AskNicely

JUNE 20, 2015

NPS can help you quickly identify your brand’s advocates, drive your product roadmap, alert you to customers in danger of churning, and which customers you should approach for stories. Share your brand values. They’ve pitted teams against each other, like sales vs. marketing. The first ads they see. The website.

NPS 150

NPS Net Promoter Score Effort Score Customer Centricity 150

GetFeedback

MAY 9, 2019

Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy. And brand advocates are four times more likely to refer your product or service to friends and family. Employee engagement : Employees have to be fluent in the company’s CX goal and strategy.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

CSM Magazine

DECEMBER 2, 2024

Such animation has the ability to captivate viewers and is frequently used in marketing campaigns across industries. It’s not limited to marketing content; 3D videos can be used for promotional and educational purposes, too. This is especially helpful for young brands wanting to convey their core message effectively.

Video 52

Video Company Entertainment Brands 52

ijgolding

MAY 5, 2017

Like a house languishing on the market for too long, a company with a high profile vacancy which remains unfilled, starts to appear devalued and unappealing. . Here is the flipside!

Brands 144

Brands Customer Journeys Airlines Brand Values 144

Smith+co CX

OCTOBER 19, 2017

.” Compare the above expert opinion to the brand’s original core purpose statement: “To become Europe’s most profitable airline by rolling out proven low-cost, no frills service in all markets in which we operate to the benefit of passengers , people and stakeholders.” It reeks of shallowness.

Brand Values 28

Brand Values Brands Airlines Travel 28

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Table of contents Why is carpet cleaning marketing important? With the increase in demand, there has been a corresponding surge in the supply of businesses offering carpet cleaning services.

Tips 59

Tips Strategy Marketing Social Media 59

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Every interaction they have with your organization leaves an impression — and you want it to be a good one!

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

Oracle

JULY 9, 2018

What kinds of companies come to mind when you think of the world’s most respected brands? How do you suppose those companies became the most respected brands? If you answered “marketing” or “advertising” you’re only partly correct. Operations and customer care must deliver the brand values.

Loyalty 106

Loyalty Brands Customer Experience Advertising 106