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Linking CX Strategy to Corporate Strategy & Brand Values

CX Journey

The discussion was focused on linking customer experience strategy to corporate strategy and brand values, and there are some great nuggets in this Hangout that I thought would be valuable to share here, in case you missed it. How do we ensure that it supports and aligns with the brand values? How do we measure it?

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Customer Loyalty: Experiences that Increase Retention

InMoment XI

Brand values: Customers connect with brands that reflect their own values. Brands that show commitment to sustainability, ethics, or social causes can foster loyalty through shared principles. How Do You Measure Customer Loyalty Analytics? A high NPS indicates strong loyalty.

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Simple Lessons From Great Clips’ Success

Experience Matters

Great companies have employees that understand and embrace their role in delivering on brand promises. This is also the essence of one of our four CX core competencies, “ compelling brand values.” They simplified their brand measures from 33 columns down to 5 measures that now all fit on one page.

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Examining Amazon.Com’s Relentless Customer Advocacy

Experience Matters

To measure the effectiveness of Amazon.com’s customer service, the company asks a simple question: “Did we solve your problem?” Compelling Brand Values Customer Connectedness Customer experience Employee Engagement Amazon.com Arizona State University Center for Services Leadership'

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Designing a differentiated B2B experience – a 22 step challenge

ECXO

Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How does it align with your customers’ values and needs? Which metrics should you use to track to measure performance and demonstrate ROI?

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CX in the C-Suite: Webinar With Mercedes-Benz CEO

Experience Matters

Instead of satisfaction, MBUSA wants to delight To measure this objective, MBUSA is changing its metrics to include Net Promoter Score within a basket of other metrics. (Related: Driving Customer Experience Transformation, Made Simple ). Satisfaction isn’t enough.” Related: Customer Effort, Net Promoter, And Thoughts About CX Metrics ).

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer Effort Score (CES) Customer Effort Score (CES) is a customer experience metric used to measure customer effort and customer satisfaction. It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints.