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What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players

Optimove

lottery brands to stay competitive. Focus on cross-channel marketing to reach diverse audiences. France, and Italy, lotteries are seamlessly integrating with mobile apps, enabling players to buy tickets, check results, and engage with the brand—all within a few taps on their phones. In markets like the U.K.,

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Multiexperience Strategy: The New Apex of the Customer Journey

TechSee

On the other, they have to find ways to tailor them to get the best out of each platform, without compromising on their messaging or brand values. In the near term, these experiences will often be centered around immersive technologies such as AR, which has evolved beyond the entertainment space into a powerful customer service tool.

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How Media Brands Can Keep Viewers ‘On Track’ During the Olympics and Beyond

CSM Magazine

Inge De Bleecker, Vice President of CX at Applause reveals three ways brands can provide seamless and unforgettable user experiences across all platforms and devices. In particular, there are three best practices media brands should look to in order to deliver seamless and enjoyable experiences to captivated viewers across the globe.

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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Marketing predictions CMOs need to consider in 2018

Alida

Brand management becomes holistic. Thinking about the bigger picture isn’t anything new for CMOs, but Forrester says looking at their brand holistically will be imperative in 2018. This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered.

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Brand Move Roundup – April 21, 2020

C Space

The Brand Move Roundup – April 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. As always and today more than ever, people turn to audio.

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Insider Tips for Outstanding Customer Support in Online Casinos

CSM Magazine

Online casinos are not just places for digital entertainment; they are platforms where the experience of each user can define the longevity and success of the casino itself. Not only does the casino resolve issues, it goes further by building emotional connections which in turn create loyal ambassadors for the brand.

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