What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players
Optimove
SEPTEMBER 16, 2024
lottery brands to stay competitive. Focus on cross-channel marketing to reach diverse audiences. France, and Italy, lotteries are seamlessly integrating with mobile apps, enabling players to buy tickets, check results, and engage with the brand—all within a few taps on their phones. In markets like the U.K.,
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