ECXO

JULY 4, 2023

But if you want to drive behavior based on given interactions with your brand as they happen, then real-time marketing analytics is the friend you never knew you always wanted. Consumers demand personalized and relevant service whenever they interact with a brand. Can’t we all just get along?

Analytics 374

Analytics Marketing Fashion Advertising 374

Retently

NOVEMBER 13, 2024

One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Let’s dive in! What’s driving this growth?

Ecommerce 144

Ecommerce Retail Social Media Technology 144

InMoment XI

JANUARY 27, 2025

The truth is, customers calling your call center dont just have an issue they want you to resolvethey have a relationship with your brand that matters enough to them to raise that issue. For that customer, your brand isnt just another apparel warehouseyoure their fashion consultant, style authority, and default choice for wardrobe-building.

Call Center 195

Call Center Contact Center Effort Score Social Media 195

InMoment XI

OCTOBER 12, 2022

With so much riding on each interaction with your brand, you can’t afford to leave a negative customer experience unresolved. In fact, a study by Lee Resources reveals that 91% of unhappy customers won’t return to your brand at all. That’s where a closed-loop system comes in! Increase Organizational Agility.

System 370

System Chatbots Fashion Study 370

Retently

NOVEMBER 27, 2024

With the industry growing at lightning speed, brands face a golden opportunity to scale like never before – but it’s not as simple as setting up a website and waiting for sales to roll in. In this article, we’ll walk you through the most effective, data-driven ecommerce growth strategies that are helping brands of all sizes crush their goals.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

Helen Dewdney

JULY 29, 2022

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. Kerry Clayton runs Trend Tonic , a sustainable jewellery brand, and regularly writes about green washing. What is green washing? 27/04/22.

Fashion 88

Fashion Industry Consumers Tips 88

InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Plot Touchpoints. Or journey by departments ….

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

rethinkCX

MARCH 4, 2025

Customer experience (CX) isnt just a buzzwordits the battlefield where brands win or lose loyalty. These arent just stories of good servicetheyre blueprints of brilliance, showing how listening, adapting, and delivering can redefine a brand. Lets see how these four brands play the game. What separates the great from the good?

Case Study 52

Case Study Study Brands Customer Experience 52

Helpware

SEPTEMBER 5, 2023

Successful luxury brand companies have come to understand that the days of the high-street store being the only retail outlet are over. Online shopping has now found a firm footing in this market, but the luxury brand customer expects the same level of attention and convenience either way.

Fashion 87

Fashion Brands Customer Service Retail 87

Experience Investigators by 360Connext

DECEMBER 15, 2014

” These might not actually be their brand advocates , or even those who take the time to express any appreciation for good service. Word of mouth can have a huge impact on a brand’s image, thanks to social media, so disappointing one customer from the 99% can result in consequences these brands might be prepared for.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

ijgolding

OCTOBER 21, 2014

The report is a fascinating assessment of the customer centric nature of brand names that we interact with on a daily basis. Focussed around 6 pillars that Nunwood use to assess ‘excellence’, the brand names that are considered to be ‘customer champions’ will probably not surprise you. Personalisation.

Report 229

Report Customer Experience Customer Centricity Fashion 229

C3Centricity

OCTOBER 7, 2020

” In other words, people are always searching for ways to reduce their stress that is caused by cognitive dissonance when shopping and selecting brands. While some may say it is important to do this on a regular, ongoing fashion, I disagree. 2 Focus on Brand Commitment. Variety is the spice of life after all! . #2

Marketing 288

Marketing NPS Net Promoter Score Effort Score 288

Zeisler Consulting

JANUARY 14, 2025

These improvements are streamlining and making more pleasant (or at least more efficient) their interactions with our brands when they need help. Think about it: If you have an old-fashioned (on-shore, lets go for broke!) Thats pretty awesome and somewhat revolutionary for the CS world. Thats the heart of CX.

Contact Center 93

Contact Center Fashion Resources System 93

InMoment XI

OCTOBER 31, 2024

Your call center plays a huge role in your brand reputation. Net Promoter Score (NPS) If a customer is loyal to your brand, they have likely had a positive experience with your call center, too. Retail Call Center Jane, a customer at a fashion retailer, has a complaint regarding her latest purchase.

Call Center 195

Call Center Metrics Self Service Effort Score 195

Brandwatch CX

FEBRUARY 19, 2020

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Fashion 96

Fashion Brands 96

Kerry Bodine

JANUARY 29, 2019

However, we did find journey managers in product-focused industries, including apparel & fashion, building materials, chemicals, cosmetics, food & beverages, luxury goods and jewelry, and packaging & containers.

Management 234

Management Apparel Chief Customer Officer Telecommunications 234

Customer Bliss

SEPTEMBER 7, 2017

It’s good branding, yes — but it’s also what companies should be doing, regardless of size. Airline margins are incredibly tight, and JetBlue will lose money on this in some form or fashion. JetBlue: Ahead of Irma, JetBlue has capped flights out of Florida at $99.

Company 434

Company Airlines Fashion Government 434

Clarivate

DECEMBER 7, 2021

A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. When it comes to brand premiumization, there is a lot we can learn from luxury brands.

Brands 95

Brands Fashion Consumers Video 95

ijgolding

JULY 4, 2016

I make no secret of the fact that I am a fan of ‘old fashioned values’ in the delivery of great Customer Experiences. Vickie was lovely – in fact a joy to talk to – our being nice to her (displaying simple old-fashioned values) made our customer experience far better than normal – in fact it made our experience memorable.

Fashion 156

Fashion Customer Experience Travel Customers 156

Kerry Bodine

MAY 11, 2020

That might have involved: Products: As I mentioned in a previous post , we’ve seen many different types of organizations — ranging from distilleries to fashion brands — pivot their production lines to create the products we need now. Your organization has likely changed at least part of the way it operates over the past several months.

Strategy 305

Strategy Customer Journeys Customer Experience Fashion 305

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

InMoment XI

APRIL 26, 2022

Paper surveys are sometimes looked at as old fashioned, but they do still reach an audience that can’t access many other forms of surveying. Telephone surveys are another more old fashioned method of surveying that has been around since landlines. Improve the brand experience. Paper Surveys. Mail Surveys. Telephone Surveys.

Survey 195

Survey Customer Experience Fashion Groups 195

Optimove

AUGUST 26, 2021

Sounds like some fashion brand’s motto? One thing’s for sure – when talking about customers, it’s a horrible strategy for brands, even for the wealthiest amongst them. But, as evident as it may sound, too many brands still do not do CRM/Relationship Marketing well enough, not to mention those that deprioritize it intentionally.

Brands 98

Brands Fashion CRM ROI 98

Alida

FEBRUARY 23, 2018

Apparel companies at both ends of the spectrum—big name brands to new wave upstarts—are folding as people buy less clothes. But regardless of the reasons for the shift in shopping habits, the remaining apparel and fashion companies are facing a retail landscape that’s more competitive and cutthroat. Dress for the weather.

Apparel 82

Apparel Retail Industry Trends 82

NetBase

AUGUST 13, 2020

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. Everything the social web offers, your brand should be analyzing, in fact.

Consumers 97

Consumers Brands Social Media Analytics 97

C3Centricity

SEPTEMBER 14, 2020

Personally, I’m happy to order my usual brands online and have them delivered, especially when they’re cumbersome, like pet food, drinks, tinned and paper products. Several home improvement brands and stores are already offering apps which allow customers to see their potential purchases in their homes. Am I being naive?

Retail 299

Retail Apparel Trends Transportation 299

ClearAction

AUGUST 19, 2020

Old-fashioned thinking for customer experience indexes is to jump on the bandwagon of what everyone is doing. Assumes recommendations are for your brand only. Closing the brand-customer gap (marketing/sales promises = ops delivery). What’s old-fashioned use of customer experience indexes?

Customer Experience 174

Customer Experience Fashion Customers Communication 174

Optimove

JUNE 2, 2022

Brands who read the marketing map properly understand that diversity is not just a hot trend but a shift in how we see, understand, market to, and treat our counterparts, whomever they are. The post Pride in Diversity: Four Brands That Nailed Their Inclusion Messaging appeared first on Optimove.

Brands 97

Brands Fashion Social Media Trends 97

GetFeedback

NOVEMBER 23, 2019

Benioff explained we are in an intelligence revolution — most people have an Amazon or Google smart home device — and as such, customers have a new level of expectation when it comes to trusting a brand. Today, the stakes are much higher for brands. . The brand has released a new bag called Porte-Documents Jour.

Conference 48

Conference Case Study Fashion Customer Expectations 48

Brandwatch CX

DECEMBER 15, 2023

There are various definitions of brand health. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. Each metrics plays its own role, but they fit together to make your brand a powerful asset. Each aspect of brand health is important in its own way.

Measurement 105

Measurement Brands How To Metrics 105

Beyond Philosophy

OCTOBER 12, 2017

Per the Trendsource 2017 Retail Industry Report , it seems that millennial shoppers prefer physical stores for fashion, home improvement, and electronics. fashion, home improvement, and electronics), but brick-and-mortar higher for customer service and returns and exchanges. No Googling, either. If you guessed online, you are wrong.

Omni-Channel 130

Omni-Channel Fashion Retail Multi-Channel 130

NICE inContact

DECEMBER 8, 2016

For Millennials, this type of personable approach to customer service can help build trust in your brand among a demographic that is generally distrustful. As much as Millennials are redefining customer service through digital experiences, they also have a streak of old-fashioned sentimentality as well. Speed Thrills.

Contact Center 201

Contact Center Customer Experience Social Media Multi-Channel 201

Brandwatch CX

DECEMBER 15, 2023

There are various definitions of brand health. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. Each metrics plays its own role, but they fit together to make your brand a powerful asset. Each aspect of brand health is important in its own way.

Measurement 98

Measurement Brands How To Metrics 98

Alida

APRIL 19, 2017

A renowned luxury fashion brand announces deep job cuts. For many high-end companies, for instance, discounting prices will hurt both their revenue and their brand equity. Athleisure companies like Nike, Adidas and Lululemon have recently opened concept stores that provide a more engaging brand experience for customers.

Retail 173

Retail Company Sports Fashion 173

NICE inContact

SEPTEMBER 11, 2018

The study analyzed the impact of moving to the cloud for several companies, including fashion retailer TechStyle Fashion Group. Founded in 2010, as TechStyle Fashion Group expanded and added new brands to its portfolio, customer service infrastructures were siloed – no overarching system supported synergy between brands.

Contact Center 120

Contact Center Virtual Agent Net Promoter Score Self Service 120

Kerry Bodine

APRIL 23, 2020

Fashion brands are making face masks. Over the past months, we’ve seen many different types of organizations contributing in ways that draw on their respective Zones of Genius: Distilleries are making hand sanitizer. Auto manufacturers are producing ventilators. Restaurants are feeding frontline health workers.

How To 177

How To Fashion Course Culture 177

Beyond Philosophy

SEPTEMBER 17, 2020

Furthermore, in 2005 at the height of Apple’s existence, Townsend was clear that much of the brand’s popularity was due to its design, which was beautiful, intelligent, and simple—right down to the box it came in. . The third level, which is learned and culturally-influenced, is what we recognize as “fashionable.”

Fashion 163

Fashion Financial Study Report 163