NetBase

JUNE 5, 2020

The time is ripe to innovate the way movies and TV are seen. Brand advertising budgets continuing to shift towards online and social media. AT&T, HBO Max, Peacock, Hulu and Quibi offer ways for brands to reach more consumers. 52% of all online brand discovery still happens in public social feeds.

Innovation 73

Innovation Brands Social Media Advertising 73

ECXO

JULY 16, 2024

Boosted Creativity and Innovation: Creativity and innovative thinking are often born from a well-rested mind. In industries where innovation is the key to staying ahead, encouraging a culture of adequate sleep can lead to groundbreaking ideas and solutions.

Customer Experience 337

Customer Experience Policies Culture Innovation 337

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. In essence, Nike has built a community where fans feel valued and rewarded for being part of the brand. The brand has mastered the art of making online shopping feel personal and tailored.

NPS 52

NPS Loyalty Strategy Loyalty Programs 52

Optimove

NOVEMBER 19, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Successful iGaming brands craft moments of excitement that go beyond bonuses. It results in meaningful, personalized experiences that enhance excitement and brand familiarity. Every leaderboard, challenge, or reward becomes integral to a cohesive retention strategy.

Gamification 52

Gamification Return on Investment Sports ROI 52

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Trends Entertainment Contact Center 51

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 100

ROI Measurement Brands Net Promoter Score 100

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports Entertainment Video Multi-Channel 52

CSM Magazine

MAY 17, 2024

Overview of Promotional Products Custom promotional products are any products a company can customize with their brand logo and color scheme. A business can offer promotional products to customers or other parties to expand brand awareness, bolster customer loyalty and increase sales. Promotional products also have a long lifespan.

Industry 52

Industry Apparel Automotive Sports 52

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98

Hero Digital

APRIL 24, 2020

This trend has been augmented by the dearth of live sports. Users who are typically heavy sports-viewers are not turning to linear TV, but instead to CTV/OTT streaming. Sports-viewers’ streaming times have doubled the rate of the average Roku viewer; without live sports, linear television packages lose a bit of their allure.

Brands 54

Brands Sports Advertising Guidelines 54

Optimove

JANUARY 5, 2023

Be it Sports Betting, Casino, Lottery, or Bingo – players are looking for a personalized experience that will delight and engage them. Innovative gaming brands understand that a customer-led approach has to be put at the forefront of their marketing strategy. Casino brands convert 30% more players than Lottery does on average.

CRM 52

CRM Brands Multi-Channel Sports 52

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

Qualtrics

DECEMBER 5, 2019

We found that some of the best insights come from brands who disrupt their own business models. What is disruptive innovation? The term ‘disruptive innovation’ is attributed to Harvard professor of business Clayton Christiansen , who helped develop the concept in the 1990s. When brands disrupt their own models.

Innovation 43

Innovation Brands Ecommerce Video 43

Optimove

JULY 31, 2024

Listed below are the panelists who joined Erik Holt, Optimove’s VP of Channels: Stanislav Solon , Senior CRM Growth Manager at Betfan, a Polish provider of online sports betting and esports wagering. Lydiane Andry , Senior CRM Manager at Betway, provider of innovative sports entertainment, e-sports, and other gambling products.

Customer Retention 59

Customer Retention Marketing Sports Entertainment 59

Oracle

MAY 31, 2018

Check out these 3 ways the Internet of Things is revolutionizing sports. Relive the brand-new vibe we debuted this year. From new equipment, smart product innovations, new finishes and upholstery selections, to the best-in-class group training and networked fitness solutions. Take a more in-depth look at the new Precor today!

Sports 42

Sports Training Analysis Connections 42

Kayako

MARCH 21, 2022

Investments in customer service can boost brand loyalty and revenue growth. One study found that the brands that provide the best customer experiences achieved 17% compound growth between 2010 and 2015. Brands with the most unhappy customers posted a paltry 3% growth over the same period. Sports affiliations are one example.

Customer Service 292

Customer Service Social Media Ecommerce Competitive Advantage 292

Retently

MARCH 29, 2023

From implementing innovative features to perfecting the customer experience, today we’ll share the secret ingredients that make Tesla so special. Tesla brings innovation When you drive a Tesla, your concept of what a car should be is irrevocably shaken. They attach a deep emotional connection to the brand.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

Customer Bliss

MAY 23, 2018

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. What can be done to improve the “click to porch” experience (from order to delivery).

Sports 197

Sports Customer Experience Travel B2C 197

SmartMessage Blog

FEBRUARY 25, 2024

Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both. What is Cross-Marketing?

Examples 52

Examples Marketing Automotive Fashion 52

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. Table of contents What is brand perception?

Examples 64

Examples Measurement Brands How To 64

ShepHyken

JULY 29, 2024

In this excellent article, Brittany covers how CX is an individual and team sport, how CX is a daily discipline, how team morale helps you win, and more. Established household names are constantly bringing fresh innovations to market, and there’s no shortage of new brands claiming that their products and services are ‘the next big thing’.

Customer Service 82

Customer Service Chatbots Self Service Sports 82

C Space

SEPTEMBER 21, 2020

The Brand Move Roundup – September 18, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. We created a monster.” Mouret was an early adopter of online retail.

Brands 40

Brands Sports Fashion Video 40

CSM Magazine

NOVEMBER 15, 2024

Think of a slogan as a brand’s calling card – a chance to showcase its unique voice, impress customers, and establish a connection that’ll last long after the first impression fades. The Importance of Customer Service Slogans Customer service slogans play a pivotal role in shaping a brand’s identity.

Customer Service 52

Customer Service How To Social Media Culture 52

Optimove

JULY 8, 2024

This innovative approach leverages advanced analytics and AI to understand player behaviors and preferences, ensuring that every interaction is contextually relevant and engaging. The Big Picture Personalization is key to enhancing player loyalty and engagement in iGaming and sports betting.

Gamification 64

Gamification Multi-Channel Sports Social Media 64

C Space

MAY 1, 2020

The Brand Move Roundup – May 1, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brands 52

Brands Tourism Hotels Sports 52

InMoment XI

SEPTEMBER 25, 2024

As the capabilities of NLP continue to expand, it further revolutionizes various industries, enhances user experiences, and opens new avenues for research and innovation. They turned to InMoment for a powerful NLP platform that could analyze and decode the jargon-filled language of professional sports. million global participants.

Data 195

Data Social Media Net Promoter Score Analysis 195

CSM Magazine

JUNE 7, 2023

The MSG+ streaming platform will give sports fans access to MSG Networks’ exclusive coverage of their favorite teams wherever they are and on their favorite devices ranging from mobile and tablet to connected TVs. MSG Networks is part of the Sphere Entertainment Co. NYSE:SPHR).

Sports 52

Sports Entertainment Multi-Channel Social Media 52

QuestionPro Audience

JANUARY 31, 2018

If sports aren’t your thing, then you’re part of the 24% of Americans who watch it for the attention-grabbing commercials. And these brands are betting—very large sums of money—on consumers checking out their ads. But brands aren’t the only ones spending money during the Super Bowl. This year, more than 188.5

Consumers 199

Consumers Sports Study Sales 199

Optimove

JULY 8, 2024

This innovative approach leverages advanced analytics and AI to understand player behaviors and preferences, ensuring that every interaction is contextually relevant and engaging. The Big Picture Personalization is key to enhancing player loyalty and engagement in iGaming and sports betting.

Gamification 59

Gamification Multi-Channel Sports CRM 59

Currency Alliance

FEBRUARY 15, 2018

Retail brands can be saved; but not by conventional retail strategy. This has come at the cost of innovation, experimentation, and ultimately customer experience. Like the anomalous wins of a bedraggled sports team, incidents of the retail industry dabbling in services are almost more frustrating for their paucity. xi] [link].

Retail 110

Retail Brands Banking Loyalty Programs 110

InMoment XI

JUNE 13, 2024

REPORT InMoment Named a Leader in The Forrester Wave : Text Mining And Analytics Platforms, Q2 2024 Learn how InMoment is pioneering innovative solutions for businesses to extract insights and drive meaningful change from their unstructured text data. This is particularly useful for brands to monitor their reputation online.

Social Media 195

Social Media Analysis Analytics Trends 195

Experience Matters

NOVEMBER 24, 2014

I attended last night’s Oklahoma City Thunder game to participate in a ceremony awarding the NBA team’s partners with a CX Innovation Award from the Customer Experience Professionals Association ( CXPA.org ). They collectively help the Thunder achieve its mission to be “the most FAN-centric organization in professional sports.”

Sports 308

Sports Customer Experience Professionals Survey Consulting 308

C Space

JULY 27, 2020

The Brand Move Roundup – July 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Transportation Fashion Sports 52

Oracle

JULY 24, 2020

In-depth custom games based around a brand (advergames) can also be incorporated into a playable ad effort. Increasingly, real and digital environments are intertwined, whether they be through new technologies such as augmented reality , or the sponsorship of virtual worlds by real-world brands. esports = ‘real’ sports.

Marketing 106

Marketing Sports Advertising Gamification 106

C Space

JULY 22, 2020

The Brand Move Roundup – July 22, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. 3 through Sept.

Brands 52

Brands Transportation Insurance Retail 52

ijgolding

SEPTEMBER 15, 2016

Experience-based engagement by a chatbot can also create a feeling of being connected and improve brand image. Working with start-up businesses through to enterprise level clients, we offer experience and services across a range of verticals including catering, fashion, finance, logistics, sports, retail and utilities.

Chatbots 0

Chatbots Examples Innovation Customer Experience 0