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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Highlight Competitive Advantage : Show how a superior customer experience differentiates the company from competitors, potentially leading to increased market share. Leverage Customer Insights : Utilize customer feedback and analytics to identify pain points and opportunities, demonstrating a data-driven approach to decision-making.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

In the following sections, we explore how to lead a successful CX transformational program in a B2B settingcovering everything from executive leadership and strategy to metrics, culture change, and real-world case studies. B2B customer needs and market conditions change, so the CX program should be agile enough to adjust course.

B2B 339
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An Easy Guide on How to Use Data-Driven Customer Insights for Smarter Business Decisions

Thematic

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Step 8: Track Customer Journeys Once your map is complete, tracking real customer journeys is essential to see how they align with your assumptions. Use analytics tools, customer feedback, and data from CRM systems to monitor how customers interact with your brand across touchpoints. References ​​Khoros.

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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Attendees learned how to turn customer insights into high-impact, shareable content.

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The Key Insights Teams Gain From Conversational Intelligence

InMoment XI

For example, if your tool reports that customers say no because theyre unfamiliar with your brand, teams can incorporate social proof elements, like customer testimonials and case studies, into future pitches to put potential customers minds at ease. Luckily, customer insights teams can always use CI.

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Using Plain Language & Personalization in the Contact Center for Better CX

NICE inContact

The article makes a case for why more plain language is needed, demonstrating its benefits in several real-world case studies. When Sabre Travel introduced plain language guidelines to help customers install flight information system, annual calls to Sabre’s help desk dropped 70%, resulting in savings of more than $2.4