Kayako

AUGUST 12, 2022

The lockdowns and aftermath of the 2020 global pandemic spiked growth in e-commerce sales as brick-and-mortar stores and restaurants closed their doors. eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery.

Customer Service 292

Customer Service Ecommerce Effort Score e-support 292

Michel Falcon Experience

APRIL 3, 2019

Perhaps you’re going to want to separate your sales, marketing team, or customer service team. We outlined five stages within the customer journey: awareness, booking, arrival, procedure, and post procedure. Now, this is how customer journey mapping is going to improve your customer experience.

Customer Journeys 94

Customer Journeys Case Study Study Customer Experience 94

Lumoa

AUGUST 25, 2020

However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Talking about customer retention, you possibly already know the merits of investing time and money in keeping your existing customers satisfied and hooked.

Strategy 195

Strategy Chatbots Self Service Customer Retention 195

Beyond Philosophy

SEPTEMBER 8, 2022

Patterson and her team spoke with the customer service teams, customers, and sales teams. They found that there were many moments where the organization interacted with the customer throughout the journey. Therefore, they viewed the project title as a customer experience innovation, part of a business strategy.

Case Study 97

Case Study ROI Study Customer Experience 97

Kayako

MAY 11, 2017

Also, look for information related to what your target customers think about your competition. Consult company-specific case studies and product reviews, as well as industry-wide data and statistics collected by third-party companies. Providing case studies and other testimonial content from previous customers.

How To 248

How To Case Study Industry Customers 248

ClientSuccess

JANUARY 25, 2021

For most customer success departments, the internal department you work closest with and most often is definitely sales. Here are a few ways to bridge the gap between customer success and marketing to help improve retention and potentially even provide more satisfaction to customers: 1. Case Studies.

Customer Retention 81

Customer Retention Customer Success Marketing Case Study 81

ChurnZero

MARCH 14, 2025

And, on the flip side, what value does customer success bring to their sales counterparts as part of the broader go-to-market team? 1: Does customer success under the CRO put your customer advisor role at risk? This question has long been a major hesitation from customer success professionals about tying CS to revenue.

Customer Success 52

Customer Success Case Study Sales Customers 52

Education Services Group

JULY 27, 2021

But my favorite way to showcase your past successes and your current abilities to the world is by telling a customer’s success story with a case study. Case studies can be some of the most powerful content because they tap into one of the most powerful methods of communicating – storytelling.

Case Study 52

Case Study Study Social Media Customer Success 52

ProProfs Chat

JUNE 21, 2019

Do you have a customer retention strategy? Companies focus on customer acquisition strategies, since increasing your customer count is the lifeblood of your business. But, customer acquisition won’t help, if you are unable to retain customers. Understand Customer Retention.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

InMoment XI

MARCH 21, 2025

CI leverages artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) to analyze customers interactions with your brand. It provides real-time insights on everything from their pain points to their purchasing triggers, helping you improve experiences and increase sales.

Ecommerce 195

Ecommerce Trends Effort Score Sales 195

Totango

DECEMBER 10, 2019

This is because not only do you have to find and reach a new customer but you also have to walk them through the sales funnel. When you make customer retention for B2B business models a priority, you’ll not only save money on acquisition costs; you’ll also unlock the growth potential of your existing customer base.

Customer Retention 65

Customer Retention B2B How To Trends 65

CSM Magazine

JANUARY 15, 2025

Well explore the signals that indicate your customers interest is fading and, more importantly, how you can turn things around. Customers expect solutions, not more questions. Make sure your communication feels like a conversation, not a sales pitch. You cant afford to sit back and wait for customers to voice concerns.

Chatbots 52

Chatbots Case Study Communication Interaction 52

Thematic

MARCH 30, 2025

For customer experience teams, KPIs like customer satisfaction score (CSAT) , net promoter score (NPS) , and customer effort score (CES) help quantify how well you’re meeting customer needs. In the case of LendingTree , the company analyzed over 20,000 customer comments in just 90 days using Thematic.

Customer Insights 62

Customer Insights Data Analytics How To 62

GetFeedback

SEPTEMBER 24, 2019

B2B marketing expert Chris Ryan of Fusion Marketing Partners advises that, instead of just dealing with problems, CX could help marketing identify highly satisfied customers and “look for chances to make heroes out of your customers.”. This means that the sales reps, when they do engage with buyers, must be better prepared. .

How To 150

How To ROI Policies Analysis 150

Retently

JUNE 28, 2022

Over time, the reviews and ratings of your enthusiastic customers can add up, rewarding you with stronger rankings, more traffic, more downloads, more sales, and as a result – more revenue. Meaningful loyalty programs not only drive customer retention by showing care towards existing customers.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

Promoter.io

MARCH 9, 2017

One of the most common reasons why companies decide to start measuring their Net Promoter Score is to understand the precise needs of their customers and to be able to address each one on an individual basis. The net result is most often an increase in customer retention and an overall improvement in customer loyalty. […].

Net Promoter Score 92

Net Promoter Score Loyalty Sales Marketing 92

BirdEye

JUNE 15, 2023

As a local business looking to improve sales, your marketing strategy has to include a refer-a-friend program. It’s a valuable and cost-effective method for attracting new customers by leveraging existing client relationships. You might initially want to increase sales, boost website traffic, or generate leads. The main reason?

Sales 98

Sales Social Media Gamification Brands 98

Retently

MARCH 17, 2025

Tracks how customer sentiment, retention, and support efficiency have evolved over time. customer sentiment via NPS, CSAT, CES) How has our customer retention rate changed year-over-year? retention and churn trends) Are we reducing the number of recurring complaints about product quality?

Report 90

Report How To Effort Score NPS 90

ChurnZero

JANUARY 26, 2022

Improving Customer Retention and Account Management with the ChurnZero and HubSpot Integration. From a Customer Success and Marketing perspective, optimizing the customer experience might look like exploring support tickets, talking to customers, and running reports on recently churned customers to find out why.

Customer Retention 97

Customer Retention Chief Customer Officer Customer Journeys Touchpoint 97

Confirmit

OCTOBER 18, 2018

What Is Customer Retention? Customer retention refers to an organization’s processes and activities that aim at stopping customers from churning or switching to a competitor. Increasing customer loyalty is a key goal of any business, and contributes greatly towards sustainable growth.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

Education Services Group

SEPTEMBER 29, 2020

As a sales leader in a thriving Customer Success marketplace, it pains me to see the dysfunction that often exists between these two power-house organizations. Political tug of war over revenue, CS cleaning up ‘bad-fit’ customers, sales running out of referenceable clients from less-than-ideal delivery scenarios.

Sales 52

Sales Case Study Study Customer Success 52

BirdEye

AUGUST 24, 2023

Customer marketing is a marketing strategy that targets existing customers with the goal that they will buy again and become brand evangelists. And the scope of traditional marketing makes it difficult to target the ideal customer effectively. Use what you know to upsell and cross-sell products and increase customer retention.

Strategy 98

Strategy Marketing Customer Retention Loyalty 98

Thematic

OCTOBER 30, 2024

Satisfied and loyal customers are more likely to make repeat purchases and recommend the brand to others, leading to increased sales and revenue growth. By optimizing your online store, you can boost user experience, drive sales, and cut down on cart abandonment. Read the full Watercare and Thematic case study.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

PeopleMetrics

NOVEMBER 17, 2015

If your company hasn't thought about cyber theft, then perhaps the upcoming holiday sales season is the prompt you've been waiting for. As recent high-profile data breaches like those of super brands Target and Neiman Marcus have shown, data security has become an important variable in the formula for customer retention.

Customer Retention 48

Customer Retention Tips Case Study Customers 48

ijgolding

MARCH 7, 2016

They highlight the effect a lack of focus can and will have on not just customers, but employees as well. If you are looking for case studies of what you do not want to happen, these three could be what you are looking for: Case Study 1 – NPower. Case Study 2 – British Home Stores.

Case Study 120

Case Study Retail Financial Social Media 120

Comm100

OCTOBER 11, 2017

Should it be customer service? If you want a well-rounded, capable, and effective social media customer care team, then the answer is all of the above. With a dedicated customer service staff working alongside marketing, IT, sales, and more, customer issues can be handled at once, without any annoying transfers.

Social Media 154

Social Media Customer Service Strategies Customer Service Strategy 154

Totango

AUGUST 21, 2020

Why Invest in Customer Success? Investing in customer success means investing not just in your customer’s success, but in that of your enterprise. Investing in customer success can: Increase customer retention rates and keep customers engaged. Case Study: Monster. Case Study: Zoom.

Customer Success 78

Customer Success Case Study Self Service Customer Centricity 78

Beyond Philosophy

AUGUST 4, 2015

Harvey Mackay, Sales Expert, Author and Columnist. Quality sales cultures are the ones where the Customer comes before the close, like Mackay’s quote indicates here. Ricoh Canada has a real world example of making this kind of change to their sales driven culture and making it work. In many ways, this is smart.

Culture 60

Culture Sales Net Promoter Score Case Study 60

NobelBiz

JANUARY 28, 2025

– Christian Montes Executive Vice President Client Operations Related Article 7 Proven Strategies to Smash Your Outbound Sales Dialing Targets with Nobelbiz Old vs. New Benchmark Standards for Call Centers First Call Resolution (FCR) Rate In the past, a 60% FCR rate might have been acceptable, but todays customers expect faster resolutions.

Contact Center 52

Contact Center Abandon Rate Self Service Average Handle Time 52

CustomerSuccessBox

DECEMBER 4, 2018

According to studies , the LTV value should be at least 3 times the CAC in order for your company to grow and be sustainable. That means the customer needs to renew their contract more than once. Without a high customer retention rate, a SaaS company will shut down, no matter how great the other metrics are.

Customer Retention 40

Customer Retention Effort Score Case Study Customer Success 40

Amity

JUNE 11, 2018

Experience shows that we often overestimate the time customers can afford to spend on a platform and underestimate the complexity of deployment and operations in the customer’s environment. First, start by examining how sales has prioritized and segmented customers. You might be able align with their strategy.

Customer Success 91

Customer Success Self Service Case Study Customer Retention 91

CSM Practice

MAY 28, 2020

Apart from retention and revenue expansion, other KPIs that can be tracked and compensated include: User adoption. Customer Health Score. Number of case studies generated. In essence, select two KPIs that reflect the company’s objectives to incentivize the Customer Success Manager to deliver on those objectives.

Customer Success 126

Customer Success Management Metrics Effort Score 126

delighted

OCTOBER 22, 2019

While there are many reasons and methods to measure customer experience (CX), keeping tabs on the perception of your customers via the Net Promoter methodology can be incredibly valuable for benchmarking the health of your business. But first, let’s take a quick look at how NPS is measured.

Net Promoter Score 41

Net Promoter Score Case Study Study NPS 41

Totango

MARCH 29, 2022

By having valuable customer data attributes and signals available with real-time visibility in one platform, sales and marketing teams can confidently take action with the most relevant messaging for customers. How Mapping Customer Journeys with Data Helps Marketing + Sales Teams .

Customer Engagement 101

Customer Engagement Engagement Effort Score Customer Journeys 101

ChurnZero

MARCH 31, 2023

The hypothesis is, if a customer maximizes the obtainable value, they will remain loyal and spend more with the company. Case studies have shown loyal customers spend more— up to six times more —over the customer lifetime. Word-of-mouth from customers effectively becomes a self-propelled sales channel.

Customer Success 98

Customer Success Net Promoter Score Effort Score Sales 98

delighted

APRIL 7, 2020

As companies continue to enter a new normal, collecting feedback on the transition is invaluable for remaining laser-focused on customer preferences. Clarify your marketing and sales messaging. Examples would be email promotions, sales presentations, and social media marketing. Proactively improve your customer experience.

Customer Retention 52

Customer Retention Customer Experience How To Guidelines 52

Oracle

DECEMBER 5, 2018

In a new video with a powerful message, Jay Baer, customer experience expert and founder of Convince & Convert, talks about how companies can have a 92% customer retention rate if they’re able to get everything perfectly organized. Well, according to the latest research, the retention rate would be 92%.

Customer Experience 71

Customer Experience Ecommerce Banking Touchpoint 71