article thumbnail

So, You Want to Write a Case Study?

Education Services Group

You’ve done incredible, meaningful work with your customer, and they clearly love you, your product, and your company. Getting customers to that stage is really the ultimate goal of Customer Success, so this is a moment to be celebrated (cheers!) The part Customer Success plays in the story. and documented.

article thumbnail

How Customer Success Software Benefits Your Sales, Marketing, and Product Teams

ChurnZero

When the responsibilities of Customer Success are confined to a single department, your Customer Success efforts become like a drop in the ocean. Customer Success should ripple out from the Customer Success team through other departments. Customer Success Software & Sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Sales, Product, and Marketing Use a Customer Success Software

ChurnZero

The Ripple Effect of Customer Success Software. When you contain the idea of and responsibility for Customer Success to a single department, it’s like a drop in the ocean. To spread Customer Success everywhere, you need to make a ripple. To spread Customer Success everywhere, you need to make a ripple.

article thumbnail

How to Boost Branding with Customer Success Management

CSM Magazine

But you know what’s even better than making a sale? Turning that sale into a loyal, lifelong customer. That’s where customer success management (CSM) comes in. Understanding customer success management First things first, let’s define what customer success management is all about.

article thumbnail

The Customer-Powered Enterprise Playbook

In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. Leveraging customers to enhance all aspects of your business strategy will accelerate sales, reduce churn, and increase customer lifetime value.

article thumbnail

What Is Customer Success?

Totango

As competitors become more customer-savvy and customers continue to raise the bar of their expectations, keeping customers happy is no longer the icing on the cake—it is now a main and necessary ingredient for business success, and it comes about primarily through the creation of customer value. CS Defined.

article thumbnail

11 Customer Success statistics, quips and quotes on investing in these teams

ChurnZero

The purpose of a Customer Success team is to help a company’s customers get the most value out of its product. The hypothesis is, if a customer maximizes the obtainable value, they will remain loyal and spend more with the company. This isn’t merely a theory.