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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Some of the key challenges include: Complex Stakeholder Relationships: B2B purchases typically involve multiple decision-makers and longer sales cycles. Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support. Demonstrating the value of CX (e.g.,

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

In the following sections, we explore how to lead a successful CX transformational program in a B2B settingcovering everything from executive leadership and strategy to metrics, culture change, and real-world case studies. Quantifying these impacts helps build the business case for investment in CX initiatives.

B2B 339
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How Real-Time Customer Feedback Drives Customer Obsession at Fleetio

AskNicely

From rapid business growth initiatives to sales enablement to product roadmap development, Fleetio automated customer feedback — powered by the NPS framework — to close the customer feedback loop to achieve meaningful result across their entire business. . Get the Case Study.

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Mastering Sales Conversations with Customers

Integrity Solutions

There’s no real sales conversation or dialogue. Most sales leaders today recognize this isn’t a sustainable way to develop business and cultivate a long-term customer base. Today’s buyers are not only are turned off by the relentless sales talk, they’re also more informed than ever.

Sales 107
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Customer Feedback Loop: What Is It and How to Close It

Lumoa

Conversations with support team members and sales team members happen every day. Closing the inner feedback loop The inner customer feedback loop refers to the communication loop from surveys like NPS , or aggregated feedback from customer-facing teams like support and sales, to departments throughout the company to drive business decisions.

Feedback 195
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Columbia Sportswear Takes Customer Service to the Cloud

NICE inContact

We had a lot of changes on the roadmap, and we needed a solution that was stable, flexible, and scalable for our call center,” Kristina noted. Sales orders increased 56% and revenue 59%. Columbia Sportswear was in the process of acquiring new offices so supporting these additional locations was important.

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Guest Post: What a CX Professional Can Learn from a Top Salesperson

ShepHyken

Jim didn’t win every sale, who does, but he always outperformed his counterparts. He did this by performing a technique that you wouldn’t find in any sales training book or case studies on the best sales techniques. Before Jim gave his sales pitch, he did something very interesting. Except for Jim.

Roadmap 121