Method:CRM

AUGUST 15, 2022

There is crossover when it comes to customer experience vs. customer relationship, but there are some differences. Read on to learn the difference between customer relationship management vs. customer experience management! Boost customer satisfaction. Collect data on user behavior.

Customer relationships 52

Customer relationships Customer Experience CEM Customer Journeys 52

PeopleMetrics

OCTOBER 3, 2019

If this step is not taken, ROI will be more difficult to prove in the future, and the program will become little more than a data collection exercise. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. Ready to tell your VoC story? Contact PeopleMetrics: About the Author.

Tools 59

Tools Survey CEM ROI 59

Experience Matters

APRIL 7, 2015

1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. Our services team has helped with over 1,000 customer experience management initiatives. Clarabridge. ResponseTek.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Ian Williams

FEBRUARY 20, 2020

There are different stages to undertaking a customer experience program, and during the early stages, often it’s counter intuitive – you have to make some very difficult, hard decisions, so how can you treat your transformation programme from end to end in those different stages with different types of behaviour at each stage.

Leadership 52

Leadership CEM Customer Journeys Video 52

Ian Williams

NOVEMBER 15, 2015

Although it has only really been taken seriously within the past 15 years, many of the aspects and practices found within CEM (Customer Experience Management) go back a lot, lot further. These include customer research, customer satisfaction and loyalty, to name but a few.

Customer Journeys 56

Customer Journeys CEM Exercises Brands 56

Ian Williams

JUNE 23, 2019

Many that have undertaken Customer Journey Mapping find themselves confused, disappointed or even ‘completely underwhelmed’ by the outcome of the exercise. This usually, however, has more to do with the leadership and/ or company culture of an organisation than it does the validity of the exercises.

Customer Journeys 45

Customer Journeys Exercises Banking Customers 45

Ian Williams

JUNE 10, 2019

Is the problem Customer Experience itself or the way in which it’s being done? In part 4 we look at CX done with no goal, CX done as a cost-cutting exercise and CX done tactically not strategically. . CX done as a cost-cutting exercise. CX done with no goal.

Customer Journeys 40

Customer Journeys Customer Experience Self Service Exercises 40

Ian Williams

JUNE 25, 2019

In the previous blog, we spoke about the fact that the real benefit of Customer Journey Mapping comes from the pain points, the moments of truth, the wow opportunities and commercial opportunities generated by the exercise, and that these elements can potentially form the basis of transformation activity across the organisation.

Customer Journeys 40

Customer Journeys Customer Experience Exercises Customer Experience Professionals 40

Beyond Philosophy

MAY 14, 2015

So, as the various channels of your Experience expand, and more of your Customers exercise their option to contact you through another channel, consistency becomes even more important. It makes a consistent Customer Experience, through ALL of your channels including self-service, critical to maintaining the trust.

Self Service 60

Self Service Exercises Call Center Analysis 60

SmartKarrot

JULY 26, 2021

As businesses become more customer-centric , companies are focusing more on forming and training their internal resources to become CX specialists. Customer Experience Director Customer Experience Manager Customer Experience Consultant Customer Experience Specialist Customer Experience Agent Customer Experience Advocate.

Customer Journeys 11

Customer Journeys Customer Experience Net Promoter Score Self Service 11