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The symptom is a poor experience; the cause is their lack of Customer centricity. Organizations create CX teams, undertake new Customer research, do journeymapping, but fall short of dealing with the cause of the problem: How Customer-centric your organization is. Here is the issue. – See more, here.
In the previous blog, we spoke about the fact that the real benefit of CustomerJourneyMapping comes from the pain points, the moments of truth, the wow opportunities and commercial opportunities generated by the exercise, and that these elements can potentially form the basis of transformation activity across the organisation.
Strativity Group’s next CustomerExperience Management (CEM) Certification program will be held in Orlando, FL., For professionals who are seeking a strategic framework for implementation, the program provides participants with a foundation in CustomerExperience and CEM with a focus on: .
A survey conducted for 100 customerexperienceprofessionals by Forrester, 58% of respondents said their organization drive customerexperience innovation by watching what their competitors are doing. CustomerExperience Strategy #25 Benefit from the right technology and tools.
Whether it’s through automatically reading and classifying new support tickets, getting ahead of bad press, or discovering new business insights from unstructured data—Machine Learning stands to be a powerful tool the customerexperienceprofessional can integrate into their workflow. Text Analytics for Business Insights.
Just over four years ago, I wrote a blog post called “ Who owns CustomerExperience ?”. The purpose of the post was to attempt to establish the best ‘place’ within the business to ‘house’ the CustomerExperienceprofessionals. One tongue-in-cheek argument is to sack all of your customerexperienceprofessionals.
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