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CRM + CEM: The Perfect Pairing to Empower Frontline Agents and Uncover Predictive Insights

CloudCherry

Combining the data from a CRM and a CEM is a perfect pairing – like wine and cheese or peanut butter and jelly. Together, a CRM + CEM can provide a well-rounded picture of what your customers are doing, and help to predict what they do next. This is where customer experience management software (a CEM) is helpful.

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CRM + CEM: The Perfect Pairing to Empower Frontline Agents and Uncover Predictive Insights

CloudCherry

Combining the data from a CRM and a CEM is a perfect pairing – like wine and cheese or peanut butter and jelly. Together, a CRM + CEM can provide a well-rounded picture of what your customers are doing, and help to predict what they do next. This is where customer experience management software (a CEM) is helpful.

CEM 244
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How to tie Customer Success into your CEM program

CloudCherry

And, this week on ‘The Sweets of CX ’, I dove in to my first episode as a solo host, and was honored to interview a friend and colleague who’s ALL about his customers, Mike Miller – Director of Customer Success at CloudCherry (now Cisco). So, what Brand has wowed our Customer Success Expert? Fancy that!

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Why Customer Success is not Customer Experience

CloudCherry

In today’s B2B world, customer experience management (CEM) often falls to the customer success team. They naturally gravitate to the role because they spend a lot of time talking with customers and they have an intimate understanding of what customers need. But what about everyone who isn’t your customer?

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Why Customer Success is not Customer Experience

CloudCherry

In today’s B2B world, customer experience management (CEM) often falls to the customer success team. They naturally gravitate to the role because they spend a lot of time talking with customers and they have an intimate understanding of what customers need. But what about everyone who isn’t your customer?

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The Future of Customer Experience for B2B Companies

Lumoa

In 2015, only 3% of B2B companies valued customer experience as an integral part of company culture. This year, Forrester predicts that B2B firms will move from “just selling” to customer success management. For a growing number of B2B companies, the pathway to growth will be through CEM. Luckily, things have changed.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Involve all the employees in the transformation: motivate the employees of the company to deliver a great customer experience. Include customer-centricity in daily operations and communications inside the company. Build CX into the culture: build long-lasting principles oriented on customer success.