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As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). Consider a telecommunications company whose business model is signing up customers for a one-year contract for various wireless services. Market Research vs. VoC.
Wi-Fi could be a topic, but some customers might call it wireless internet. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. Here’s how it works. Others might say only internet or speed of internet or web access.
A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. Wireless text messaging is widely used in the U.S.;
Customer experience management, sometimes abbreviated to CEM, is the practice of owning your customer experience and actively working to improve it. CEM means making changes to the way you do things. What is customer experience management?
Time in the store equates to spending on coffee and other products, so Starbucks began testing wireless recharging mats at various locations. Domino’s learned from its community that providing a movie makes a great accompaniment to a pizza delivered to customers’ homes; and, in the U.K,
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