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Start by sending a simple email to your list subscribers, and ask: “What is your biggest challenge in (your industry)?” Here are a few suggestions for questions to ask, though you will want to customize your questions based on their struggles, your industry, and your product. Where do you go for resources about X?
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This requires strong leadership, teamwork, change management, and the right technology. Focus on these three key factors when evaluating options: Integration with existing systems Choose tools that seamlessly integrate with your current marketing platforms, customerrelationshipmanagement (CRM) systems, and other software.
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This means that controlling access to the chatbot is crucial to prevent unintended access to sensitive information. The following section explains how the workflow can be used in different industries and verticals. A loyal customer base helps drive sales, which contributes to the bottom line and increases customer engagement.
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