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How to Win Leadership Commitment This article was originally published in part at [link] Introduction CustomerExperience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes. At the same time, B2B customer expectations have risen.
From her LinkedIn: Libby is the ChiefCustomerOfficer and founding partner of Alteryx, Inc, Alteryx® provides strategic analytics software for enterprise and SMB companies making critical decisions about how to expand and grow. Customers such as Walmart, McDonald’s, and AT&T rely on Alteryx. About Libby.
You are invited to our second event with the fantastic Tabitha Dunn , the ChiefCustomerOfficer, Head of CustomerExperience and Global Sales Excellence at Ericsson. Tabitha Dunn currently serves as chiefcustomerofficer, head of CustomerExperience and Global Sales Excellence at Ericsson.
How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership. Leadership Commitment and Vision Leading a customerexperience transformation starts at the top.
In my new Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Today’s video is an excerpt from a longer video of 10 customerexperience potholes to avoid. Those competencies give you a specific roadmap. Sign up below to get the full video.
You may have seen in the news recently that Walmart hired its first CCO , Janey Whiteside, who managed benefits and services – which also included customer engagement, at American Express. Good customer service and experience can be that key differentiator between a consumer picking one brand over the other. Yes, there is.
I speak with customerexperience professionals every day. Some of them have fancy, customer-focused titles like ChiefCustomerOfficer or Vice President of CustomerExperience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.
You may have seen in the news recently that Walmart hired its first CCO , Janey Whiteside, who managed benefits and services – which also included customer engagement, at American Express. Good customer service and experience can be that key differentiator between a consumer picking one brand over the other. Yes, there is.
Donna Peeples was the ChiefCustomerOfficer at AIG — obviously a large company. Peeples is a versatile strategist who combines her keen market sense and strong orientation in top line growth and negotiations with her experience, entrepreneurial spirit and business acumen to transform innovative ideas into profits.
Did you know that government agencies are working hard to embed customerexperience strategies in their operating plan and mindset? In this episode, Anahita Reilly walks us through her customerexperience maturity map and actions to unite the leadership team, map the customer journey and drive transformation.
The role of chief content officer is becoming increasingly important as organizations seek to unify goals, deliver valued customerexperiences and accelerate change. But putting customers at the forefront of strategic decision-making isn’t always easy. It’s simple; we are nothing without our customers.
We’ve had discussions about their role in developing a customerexperience strategy within their organization or for other organizations, and about how they’ve had to recently pivot in their jobs. Morton , Deputy Chief Veterans ExperienceOfficer at the Department of Veterans Affairs.
Understanding customers is a key step to success, and organizations do it best when they have a customerexperience department in place. This department is tasked with analyzing customer feedback and data and disseminating its findings to improve the organization’s processes, products, and services.
Customerexperience expert Jeanne Bliss joined us for a webinar where she took an in-depth look at one of her key customer leadership competencies: alignment around experience. ChiefCustomerOfficer 2.0. In Jeanne’s new book, “ChiefCustomerOfficer 2.0: You can watch it now.
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. I was having a conversation with somebody the other day, who is what I call a “perennial customerexperienceofficer.” Three critical skills to your roadmap as a CX leader.
By now, every CEO knows that a stronger customer focus is the answer to many of their business challenges. Why therefore do so many companies still struggle to adopt a customer-first strategy and culture? The CEO needs to ask the awkward questions to ensure everyone is embracing a customer-first strategy.
Have you recently become a chiefcustomerofficer? If you’re taking on a CCO role in a company, there’s a lot of work that has to be done to get your customerexperience program off the ground and running. Communicate the differences between customer service and experience.
CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. All customerexperience metrics used today are lagging indicators of growth. You’re measuring what already happened with customers. New markets and new customer segments.
Suggesting a ChiefCustomerOfficer may seem frivolous to leaders who believe they already focus on customers. The problem is these disconnected actions don’t amount to anything significant for customers. Critical checkpoint 1: Company alignment around customerexperience. You know these meetings.
Customer Success (CS) is no longer just a departmentits a company-wide growth strategy that drives retention, efficiency, and revenue. Gainsights latest report, The Customer Success Index (CS Index), conducted in partnership with Benchmarkit, reveals the trends reshaping CS in 2025. It is a cornerstone of modern CS strategies.
If you start talking about cross-functional teams and what that means for customerexperience, the journey for your organization is even more nuanced. In my experience (and I’m sure yours too), two kinds of cross-functional teams are often assembled: functional teams and dysfunctional teams. The Funky Task Force.
Why Your Customer and Design Chiefs (CCO-CDO) Need to Collaborate to Make a Success of Your CX Article source here. Peel back the layers of many successful customerexperience strategies and you’ll find that accountability sits with the ChiefCustomerOfficer (when they have one). The reason?
“A very small increase in customer retention can yield a huge impact on profitability.” How Net Promoter Companies Thrive in a Customer-Driven World. Rob Markey is a partner at Bain & Company and leads the customer strategy and marketing practice. 7 CustomerExperience Insights You Can Apply to Your Organization.
That’s right, when your customers are the employees within a group of government agency partners, you’ve got a lot of work cut out for you. Today, we’ll hear from William Chumley , the ChiefCustomerOfficer for the Governor’s Office of Information Technology for the state of Colorado.
Have you just become a C-Suite leader for your B2B organization’s customerexperience? Analyze the product : Lee knew they had a good product, but he also needed a better understanding of customer issues and what could be improved. People: How are customers trained?
The Super-Heroes of CustomerExperience are here! CustomerExperience – The new focus of 2020! CustomerExperience has become a top priority for businesses in 2020. They have not only brought new perspectives on the table but have redefined the customerexperience exceptionally!
At a time when more and more people are taking public transportation, customerexperience for commuters has a big impact on their daily lives. Over time, as the customer insights manager, Anand’s role began to evolve and he was able to start framing his work as the head of customerexperience.
More organizations are adding the chiefcustomerofficer role to their C-Suite, and being responsible for bringing on this new high-level executive is no easy feat. The CCO looks for ways to improve operations and change mindsets to focus on customer-driven growth. CX Click To Tweet. CX Click To Tweet.
Against the backdrop of wild economic uncertainty, Customer Success has been the failsafe of SaaS businesses that were blindsided by pandemic-induced churn and contraction. With Customer Success demand at an all-time high, we expect to see more of its leaders join the executive ranks in the coming months and years.
Welcome back to The ChiefCustomerOfficer Human Duct Tape Show. In this episode I speak with Renee Cacchillo, who is the Senior Vice President of Customer, Brand and Technology at the Safelite Group. She has recently added technology so that she is responsible for much of the experience delivery of the organization.
As CX leaders and in our own lives, we’ve seen that sometimes, finance companies can be a little late to the customerexperience train, so I think you’ll enjoy today’s conversation, as I speak to Samantha Paxson , Executive Vice President and ChiefExperienceOfficer for Co-op Financial Services.
Does everyone in the party have the required gear and the experience to use it effectively? What This Means for VoC / CX In-house customerexperience teams face a similar dilemma when deciding whether or not to hire a vendor or consultant and to what degree. Conclusion: Skill requirements don’t warrant a guide.
VP CustomerExperience Role for Growth Lynn Hunsaker. The VP CustomerExperience role is evolving as companies shift to embrace the “purpose of business” proclaimed by Business Roundtable. This position may also be known as ChiefCustomerOfficer or VP of Customer [fill-in-the-blank] (e.g.
There is no shortage of opinion in the market place about Customer Success; what it is, how to execute and whether growth should be a success metric are all hot topics. Do your processes work for 40 customers? What happens to your business when you begin to experience true hypergrowth and you have 40,000 customers to engage?
It’s our existing customers. Now more than ever, customerexperience is job #1. . We think the SaaS businesses that focus on retaining customers and building loyalty are the ones that will survive and thrive in this uncertain climate. . Of course, the question then becomes how do you retain customers and build loyalty?
Mehta reminded everyone in the room and streaming at home that whether we are collaborating on product roadmaps, helping our customers reach their goals, or supporting our communities, we are always more successful when we approach these projects together. Now, Mehta said, “Our customers have a new mindset.” Mehta explained. .
the number of ChiefCustomerOfficers across all industries increased from 14 in 2014 to 90 in 2017; half of those roles were created in the last 15 months. months in 2013 but it still has the shortest lifespan among all C-suite executives, according to research conducted in 2010 by the ChiefCustomerOfficer Council.
02 2 Best CustomerExperience Books 2023 in Digital Data, Design and Centricity – The famous 3 Ds: Digital, Data, Design. Using Behavioural Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut. The books are not in order of preference; all are very good. Here is the link.
Date: Friday, June 17, 2016 Transforming the customerexperience in 5 steps. One of the key points raised is that while senior managers now understand the importance of customerexperience , many are unsure where to start when it comes to improving what they offer to consumers. Bring in new customers?
However, it’s tough to predict the future alone — so we asked Customer Success leaders across the industry to share their top trends for 2023. Second, the power of AI in customerexperience will become more evident and accessible—an innovation we at ChurnZero have jumped on with the introduction of Customer Success AI.
The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Human-First Customer Success. The Key to Customer Success: Leadership with Jay Nathan, ChiefCustomerOfficer at Higher Logic and Co-founder of Gain Grow Retain at Higher Logic.
Date: Thursday, May 11, 2017 Coping with disruption through AI and human customerexperience. The event also saw the unveiling of the 2017 Magic Quadrant for the Customer Engagement Center (CEC). He pointed out that there are now over 5,000 senior managers across the globe with responsibility for customerexperience.
SaaS companies must be cognizant of and weigh the implications brought about by a sole focus on these metrics when assessing the performance of and building strategies for Customer Success. In this article, you’ll learn: Differences between Net Revenue Retention, Gross Revenue Retention, and Customer Retention with definitions and examples.
As SaaS gets more serious about Customer Success, their representation on the executive and C-suite level will follow (as envisioned in our 2020 Customer Success predictions ; see #2). Based on LinkedIn research, Customer Success r oles saw 34% annual growth —qualifying them as one of the top emerging jobs in 2020.
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