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My Rock, My Story: Building a Customer Journey Map from Scratch at the Smithsonian

Customer Bliss

The following post is an excerpt from my book: Chief Customer Officer 2.0. As you read, think about what journey mapping might look like in your organization. Build a Customer Journey Map to Make CX Tangible to Leadership and Staff. I needed a visitor journey map.

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

Let’s step through a fictional customer journey and discuss how best to ask for feedback at each touchpoint, using this journey map developed by Jim Tincher of Heart of the Customer , a specialist in journey map consulting. . Click here to enlarge map) . There are dozens of possibilities.

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A 6-Year Chief Customer Officer Role Roadmap, With Libby Duane Adams – CB69

Customer Bliss

From her LinkedIn: Libby is the Chief Customer Officer and founding partner of Alteryx, Inc, Alteryx® provides strategic analytics software for enterprise and SMB companies making critical decisions about how to expand and grow. As many in our field know and understand, customer experience is just that: the full experience.

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How to Win the Chief Customer Officer Role, With Sandy Miranda – CB70

Customer Bliss

Assisting organizations and professionals not only to learn but execute business strategies that will refocus company efforts to Customer Success. By creating a unified focus on the most important asset of the organization – The Customer. Feel free to reach out if you would ever like to chat about your customer success strategy.

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Brainshark B-B Chief Customer Officer Diane Gordon – CB42

Customer Bliss

Diane has been working since the early 1980s, serving in a number of transformative customer experience roles. She was SVP of Worldwide Customer Solutions at Endeca, SVP of Services and Support at Enterprise Mobile, Chief Customer Officer at Bullhorn, and now CCO of Brainshark (following a stint as SVP, Customer Care) at the same company.

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Introducing the “Chief Customer Officer Human Duct Tape Show”

Customer Bliss

In the past 35 years leading customer experience transformation, it has become increasingly apparent that a crucial role of customer leadership executives (The Chief Customer Officer, The Chief Marketing Officer, The Customer Experience Officer) is to unite the company to achieve customer-driven growth.

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The Critical Conversation You MUST Have When Developing Your Customer Journey Map

Customer Bliss

In my new Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. I recorded this video on my way back from a customer session, where we spent two hours just defining the first version of the customer journey stages.