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Recently, I was joined by Yamini Rangan, chiefcustomerofficer of Hubspot for a LIVE version of my podcast, the ChiefCustomerOfficer Human Duct Tape Show. We asked customers and partners about their challenges, and cashflow was the #1 response.
Unlike transactional B2C interactions, B2B relationships are built on long-term trust and consistent value delivery, meaning CX directly impacts customer retention, loyalty, and revenue. Develop a clear CX vision that ties customer experience to key business objectives such as growth, customer lifetime value, and operational cost reduction.
The role of a ChiefCustomerOfficer (CCO) is a fairly new addition to the C-suite, but it has been on the rise over the past several years as companies are better understanding the importance of creating a customer-centric culture within their organizations. What Does a ChiefCustomerOfficer Do?
Last week, 120 experience leaders in innovation, insights, customer operations and digital transformation gathered for the ChiefCustomerOfficer Summit at the Park Hyatt Melbourne to discuss the state of customer experience (CX). Build customer intimacy. Practice mindful leadership.
Milista Anderson is currently the ChiefCustomer Experience Officer of FIS Corporate and Digital Solutions. FIS is a large-scale provider of financial services.) Episode Overview. She’s been in that role for about a half-decade; back then, she had to justify the need for the role to other FIS leaders. About Milista.
Ideally, the CEO and other senior leaders champion the effort, making it clear through their actions and priorities that customer experience is not just a frontline issue but a strategic, company-wide imperative. Linking customer experience to business value is critical to secure buy-in and maintain momentum.
The concept of a ChiefCustomerOfficer (CCO or, sometimes, CXO) is still pretty fresh for a lot of organizations. Yet, it’s a shame that in so many companies, the Customer—truly the most important constituency—isn’t represented.
So multi-channel accessibility and consistency of experience across those channels have become essential components to winning the competition for customers. More and more, companies are recognizing the financial benefits of customer satisfaction and its proportionate relationships with loyalty and profitability.
Claudiu Coltea is the Executive Vice President and Head of Customer Experience for Citizens Financial Group. He’s a perennial customer experience leader with a background at Gallup, in health care, and in operational roles. Episode Overview. About Claudiu.
Return on Investment (ROI): Calculates the ROI of your CX initiatives by comparing the investment costs against the financial gains achieved. Net Promoter Score (NPS): Measures customer loyalty by asking how likely customers are to recommend your company to others. Samsung often does that.
Return on Investment (ROI) : Calculates the ROI of your CX initiatives by comparing the investment costs against the financial gains achieved. Net Promoter Score (NPS) : Measures customer loyalty by asking how likely customers are to recommend your company to others.
Last week, I described recent research conducted by the CCO Council into the impact of the chiefcustomerofficer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.
Prior to Standard Life, Stephen held senior executive customer, marketing, distribution and product roles with Barclays, AMP, Frizzell and Berkeley Berry Birch. During his career, he has also held a number of non-executive roles with professional bodies and the financial services regulator. The pay it forward question.
And when he retired, a line of people 3 blocks long stood to say goodbye to him — what he didn’t get in financial prosperity, he got back in many, many more important versions of prosperity. Are you a part of the story of your customers' lives? Will they remember you fondly for years after they've interacted with you?
By empowering both data scientists and portfolio managers with AI assistants, were not just improving efficiencywere transforming how financial institutions approach lending. By using this technology, RDC can provide key insights to customers, improve solution adoption, accelerate the model lifecycle, and reduce the customer support burden.
Mr. Speach serves as ChiefCustomerOfficer, leading strategy for the Greystone customer experience effort across all business lines. I sometimes classify Darryl’s wisdom as “hard-earned and joyous,” and I think you’ll see that come through in this episode. About Darryl.
In this episode, I speak with Margie Dillon, the EVP and ChiefCustomerOfficer for Liberty Mutual , about her unusual path from ChiefFinancialOfficer to ChiefCustomerOfficer. Episode Overview. Connect With Margie. Margie is on LinkedIn.
Donna Peeples was the ChiefCustomerOfficer at AIG — obviously a large company. Episode Overview. Now she holds the same role at Pypestream , an enterprise mobile messaging platform. Pypestream is a much smaller company than AIG, currently existing in startup mode.
Balancing budget constraints, departmental priorities and revenue growth against customer success can be a challenge, even for the most seasoned of executives. As the newly appointed chiefcustomerofficer at Vision Critical, Kelly Hall is well aware of these challenges. I was (and always will be) customer first.
The emerging role of the journey manager represents one of the most important developments since the creation of the ChiefCustomerOfficer, yet many in the customer experience field have yet to encounter a journey manager within their organizations—or to develop a working knowledge of their typical job responsibilities and challenges.
In my new Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. They may feel that it’s financially a problem or that it’s operationally not correct. The following is a lightly edited transcript of the video below. CX… Click To Tweet.
He curates a network of over 140 strategic partners including financial American Express, Citi, Visa, 65+ airlines, travel partners such as Enterprise Holdings, American Express Business Travel and uber. Mark oversees Hilton’s global partnership strategy. He leads a global portfolio of Hilton HHonors co-branded credit cards.
In my new Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. You may be a services- or financial-driven Power Core company, or you may be a vertical company, such as insurance. The following is a lightly edited transcript of the video below.
The role of the chiefcustomerofficer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. If a customer churns before the payback period is met, it’s a financial net loss.
Note: On June 2, I’ll be presenting at a Vision Critical webinar on the rise of the chiefcustomerofficer. Customer Experience is not a new idea. However, the acceptance of customer experience as a differentiator to grow your business is new to most companies. How to Build Your Customer Driven Growth Engine.
But the logical next step is when CEOs ask me, “should I have a ChiefCustomerOfficer?”. And here’s why: Customer Success Is a Company-Wide Strategy, Not Just a Function. The first mistake in Customer Success is not investing in a team. Same with having a Chief Product Officer – because tech is important.
Why it matters: Your ratio of CLTV to customer acquisition cost (CAC) tells you how profitable a customer will be over their lifetime compared against the marketing and sales costs spent to acquire them. It’s used to forecast the financial sustainability and trajectory of SaaS businesses, and therefore their valuation.
Last year, Walmart added a chiefcustomerofficer role to better align its digital and brick-and-mortar business, especially as competition from Amazon continues to increase. Their goal is to keep the customer at the center of its operations. Break Down Silos and Communicate One Message.
In the past decade, we’ve seen the number of companies with an individual in the role of ChiefCustomerOfficer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,
Christine is an accomplished and highly versatile business leader and Non-Executive Director, with extensive experience in delivering strong financial and people outcomes in the retail, eCommerce, consumer services and logistics sectors. Let me know what was your favorite part of the episode in the comments below.
The sheer number of transactions is so large that a customer feedback program wouldn’t make any sense without a thoughtful segmentation strategy,” Wayne Pointon, ChiefCustomerOfficer for Transaction Services Group Australasia, told us. They have also seen a notable reduction in customer AND employee churn.
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. I was having a conversation with somebody the other day, who is what I call a “perennial customer experience officer.” The following is a lightly edited transcript of the video below.
And ultimately, customer experience is concerned with the connection between all of these elements. How can we accurately predict what improvements will have the biggest impact on the customer experience? What feelings do we need to ignite to improve the financials? Where does Customer Experience actually live?
The C-suite executive responsible for an amicable relationship between the customers and the organization is the ChiefCustomerOfficer (CCO). Organizations know the value of a customer and would do everything in their power to please each one of them. . What is the importance of a ChiefCustomerOfficer?
I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like ChiefCustomerOfficer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.
It takes skill to synthesize the knowledge you’ve gained and then disseminate in a way that will help leaders make financial, cultural, and leadership decisions. Rosalyn Curato , CCO of Allovue , a startup EdFinTech (education financial technology) company, knows how to leverage this skill. ” About Rosalyn Curato.
For fintechs to keep customers loyal, a deep understanding of their needs and challenges is essential. Trish Wethman, ChiefCustomerOfficer at Best Egg, a subsidiary of Marlette Funding, stands out in this respect.
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Today, I want to talk to you about something that continuously comes up in my podcast conversations , as well as something I recognized when I was a ChiefCustomerOfficer.
This appreciation for delivering a comprehensive one-company experience brings with it a new appreciation for the need for a ChiefCustomerOfficer to unite the organization in understanding and developing the competencies to work in this manner. How to Build Your Customer Driven Growth Engine.
Jeanne Bliss is the Founder and President of CustomerBliss , and the Co-Founder of The Customer Experience Professionals Association. She is an expert on customer-centric leadership, and an active tweeter. She is an expert on customer-centric leadership, and an active tweeter. Follow Solomon on Twitter to see why.
Just one dissatisfied customer can influence an entire network of prospective customers. If customer experience is genuinely a top priority for the company, someone needs to lead the charge. That’s where the ChiefCustomerOfficer (CCO) comes in. Focuses on financials (over customers) in quarterly reports.
” Claudiu mentioned that he lives by this quote, and I think it’s a phrase that truly embodies what customer experience is about. Transforming CX in Financial Services, with Claudiu Coltea. From Chief Information Officer to ChiefCustomerOfficer with Brian Lillie.
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Banks are trusted to ensure financial safety and security. Join me as I discuss what I’ve learned over the course of my 35-year career, so that you can more effectively do the work that needs to be done.
What started as a strategy for B2B tech companies is now finding a home across industries like healthcare, financial services, and manufacturing. 62% of organizations in industries outside of B2B tech are adopting CS principles to meet customer needs and improve outcomes.
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