Remove Communication Remove Connections Remove Sports
article thumbnail

Customer Loyalty: Experiences that Increase Retention

InMoment XI

For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans. Familiarity and nostalgia create a sense of connection that can strengthen customer relationships. Brand values: Customers connect with brands that reflect their own values.

Loyalty 195
article thumbnail

NBA’s Oklahoma City Thunder CLICKs With Its Fans

Experience Matters

They collectively help the Thunder achieve its mission to be “the most FAN-centric organization in professional sports.” C reate connections. With My Guests” pin and select one of many unique gifts not available to the general public (a few employees were sporting a very sharp-looking Thunder scarf). The acronym CLICK!

Sports 308
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Arizona Diamondbacks CEO Creates Fan-Centric Culture

Experience Matters

His goal: “Treat our fans, employees, and players better than any team in sports.” Hall joined the D-backs in May 2005 as Senior Vice President, Communications, was named president in September 2006 and CEO in January 2009. Hall was extremely passionate about customer experience. Hall sets the tone for his organization.

Culture 313
article thumbnail

The Rise of In-Play Sports Betting and How to Capitalize on It

Optimove

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In-play sports betting is transforming the industry, offering huge revenue potential. Unlike traditional pre-match betting, in-play betting allows sports fans to place wagers on games as they unfold in real-time.

Sports 52
article thumbnail

5 Proven Strategies for Retaining iGaming Players 

Comm100

They connected Comm100 Live Chat to their CRM, enabling their agents to get detailed information about each player, including their spending patterns, before engaging them. Live chat has become the gold standard for quick, effective communication, surpassing other channels in response time, accessibility, and personalization.

Strategy 130
article thumbnail

Improve Customer Experience in 3 Steps, No Matter Your Budget or Title

Experience Investigators by 360Connext

Before jumping into tactics: Know what success looks like and communicate it across the organization. Make a note and then communicate these quick wins. Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Personalize your communications.

article thumbnail

Head of Fan Experience at Fanatics Shares Why Employee and Customer Experience Go Hand in Hand

Customer Bliss

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. What does the communication look like? How is the site experience?

Sports 197