eglobalis

MARCH 13, 2025

Moreover, CX is emerging as a critical differentiator in B2B markets: when products and services are similar, the company that delivers a better experience stands out and shifts the conversation from price to value. These data silos make it hard to get a unified view of the customer, resulting in inconsistent or disjointed interactions.

Leadership 235

Leadership B2B B2C Effort Score 235

InMoment XI

OCTOBER 24, 2024

What is the Difference Between a Customer Engagement Platform and Customer Relationship Management (CRM)? Debating the differences between customer engagement platforms and CRM systems is natural. Customer Relationship Management (CRM) Customer relationship management systems utilize the data of existing customers and focus internally.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

ECXO

NOVEMBER 19, 2024

By leveraging this data, you can provide personalized recommendations, offers, and communications that resonate with individual customers. Behavioral Segmentation : Instead of generic mass marketing, segment customers based on behavior (like past purchases, browsing patterns, etc.). This can lead to continuous CX improvements.

Customer Experience 296

Customer Experience Social Media Customer Journeys Touchpoint 296

eglobalis

JUNE 27, 2024

This vision should be aligned with the company’s overall strategy and communicated effectively to every department. Communication, continuous change management initiatives, and other strategies are essential to this alignment. Effective communication ensures everyone understands and is committed to the CX vision.

Strategy 455

Strategy Customer Experience Net Promoter Score Customer Centricity 455

Optimove

JANUARY 20, 2025

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: OptiLive is a critical solution for sportsbook operators to maximize the growing in-play betting market. Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale.

Sports 75

Sports CRM Marketing Gamification 75

Brandwatch CX

MARCH 27, 2025

Relationship marketing is a long-term strategy, and that might put some brands off. What is relationship marketing? Relationship marketing is a strategy that focuses on the long term. Relationship marketing is a strategy that focuses on the long term. It goes hand in hand with relationship marketing.

Customer relationships 93

Customer relationships Marketing How To Social Media 93

ECXO

JULY 29, 2024

This vision should be aligned with the company’s overall strategy and communicated effectively to every department. Communication, continuous change management initiatives, and other strategies are essential to this alignment. Effective communication ensures everyone understands and is committed to the CX vision.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

eglobalis

OCTOBER 1, 2024

A siloed structure means that different departments operate in isolation, leading to communication gaps, disjointed strategies, and operational inefficiencies. For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities.

Customer Journeys 446

Customer Journeys Culture Leadership Effort Score 446

C3Centricity

JANUARY 17, 2022

This is my selection of great quotes from some of the best marketers around, together with a relevant question to ask yourself for each. 1. “Strategy and timing are the Himalayas of marketing. QUESTION: Are you going to upgrade your marketing this year to meet this lofty challenge? #2.

Marketing 367

Marketing Comparison Innovation Strategy 367

InMoment XI

OCTOBER 28, 2021

I often talk about customer experience lying at the intersection of communications, operations, technology, and employees. Marketing and Sales have to correctly position your products and services, and set proper expectations for how customers can use them and, more importantly, what benefit(s) they will derive.

Airlines 370

Airlines CRM Government ROI 370

eglobalis

OCTOBER 9, 2024

Consider the Broader Market Demand It’s essential to determine whether the feature is a unique request or if it represents a larger trend across multiple customers. On the other hand, if several clients or different market segments are asking for similar features, this could indicate a significant market need that warrants attention.

Feedback 513

Feedback ROI Innovation B2B 513

InMoment XI

NOVEMBER 13, 2024

Active churn is when customers cancel their service and communicate their decision to the business. For example, a subscription that ends without renewal or communication from the subscriber. It informs effective marketing strategy. This can include CRM data, social media, call center logs, service requests, and chat messages.

Customer Retention 195

Customer Retention How To Analysis ROI 195

InMoment XI

OCTOBER 29, 2024

They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty results in higher retention, increased revenue, and positive word-of-mouth, which helps you stand out in competitive markets. Focus on effective communication. Build a community around your offerings.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

InMoment XI

DECEMBER 17, 2024

Even marketing professionals have successfully led CX operations efforts. Some customer experience managers will have marketing experience, others will have sales experience, etc. A CX manager will lead team meetings, communicate strategies, and move projects forward while holding everyone to a timeline (including executives).

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 430

Customer Experience Social Media Analytics Chatbots 430

InMoment XI

NOVEMBER 26, 2024

This often stems from poor internal communication, outdated technology, or inefficient processes. When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

ECXO

JUNE 23, 2024

It also provides invaluable insights into customer behavior and feedback, which can inform product development, marketing strategies, and overall business decisions. This dual focus helps in aligning the product with market needs, ultimately driving sustainable growth. Communication is key. Leverage technology.

Customer Centricity 358

Customer Centricity Culture Customer Journeys Customer Satisfaction 358

InMoment XI

NOVEMBER 18, 2024

By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

InMoment XI

DECEMBER 18, 2024

71% of customers expect personalized communication, and 76% are frustrated if contact centers cant meet these expectations. It ingests feedback from email, social media, and chat and integrates it with customer relationship management (CRM) data. Customers expect quick and seamless support when they pick up the phone or type an email.

Contact Center 195

Contact Center Customer Satisfaction ROI Virtual Agent 195

ijgolding

APRIL 9, 2020

To start with, the answer partly lies in Customer Relationship Management (CRM). A well applied CRM centralises all the data related to prospects and customers onto a single platform, enabling companies to record, track and act on customer interactions. The better the CRM is applied, the greater its effect on revenue is likely to be.

Customer Journeys 312

Customer Journeys CRM Technology Groups 312

ECXO

OCTOBER 30, 2024

For customers, choices abound in every market, but the challenge lies in deciphering which options genuinely serve their needs. For customers, the experiences they encounter with a brand can often feel like a curated reality, shaped by marketing messages and brand narratives. Clear and concise communication is critical.

Customer Experience 156

Customer Experience Self Service Social Media Consumers 156

BirdEye

DECEMBER 11, 2024

Managing communications across multiple locations, both internally and externally, can be a daunting task. Yet, ensuring seamless communication is critical for keeping your organization running smoothly. Traditional communication methods often lead to fragmented messaging systems, resulting in inconsistent customer experiences.

Communication 52

Communication Software Multi-Channel Social Media 52

ECXO

FEBRUARY 3, 2025

Communication is sporadic and often feels impersonal or transactional. Personalized outreach: Instead of generic communication, sales reps provide tailored solutions that feel relevant to the customer. These advocates drive word-of-mouth referrals, one of the most powerful forms of marketing.

Sales 259

Sales Customer Experience e-support Examples 259

C3Centricity

FEBRUARY 18, 2019

Before summarising what I presented, I’d like to share some of the ideas and takeaways that I discovered about digital marketing and the impact of AI (artificial intelligence) and ML (machine learning). Most of us have grown up with text communication, but Gen Z, those born after 1996, are more comfortable with voice.

Marketing 222

Marketing Chatbots Self Service Conference 222

Calabrio

MARCH 25, 2025

Customer Experience Voice of the Customer Tools: 10 of the Best VoC Software Options in 2025 Share Speak to anyone in customer experience, research, or marketing, and they’ll tell you that the old model of one-way customer communication is outdated. Strong market research capabilities. Easy-to-use interface.

Software 130

Software Customer Journeys Tools Contact Center 130

Optimove

APRIL 6, 2023

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. Other marketers use stand-alone email platforms to engage and retain customers. And still, many marketers continue to do it. Then, we would take that list out and contact them.” Worst of all? It’s prone to human error.

CRM 98

CRM Marketing Telecommunications Analytics 98

C3Centricity

AUGUST 2, 2021

This is the second part of “The 23 Keys to Creating Raving Fans” post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. When you buy the wrong CRM (Customer Relationship Management) or ERP (Enterprise Resource Planning) system at work, you could be fired. Be responsive and proactive in communications.

Customer Relationship Management 317

Customer Relationship Management NPS CRM Loyalty 317

Optimove

FEBRUARY 19, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Customer expectations are evolving, and staying ahead means learning from the best. MyHeritages Yinon Glasner will walk you through how they tackled multi-language global communication challenges with automation and personalization.

Case Study 52

Case Study CRM Connections Study 52

InMoment XI

SEPTEMBER 28, 2021

Most businesses will point to their customer care training or customer relationship management (CRM) system and count on these tools to build loyalty. Aim Toward Ideal Business Outcomes, but Stay Agile Have the Right Data Collection Tools in Place Act on the Data You Receive Continuously Improve Your Processes Based on Market Changes.

Loyalty 389

Loyalty Tips Feedback Advertising 389

ECXO

JULY 10, 2024

Companies like Toyota and Samsung in Asian markets have found that while NPS gives a quick snapshot, it doesn’t delve deeply into changing customer expectations and perceptions. Platforms like Medallia support NPS implementation across diverse markets, emphasizing the need for localized customer feedback approaches.

Metrics 374

Metrics Analysis Feedback NPS 374

GetFeedback

APRIL 17, 2019

If you cover multiple communication channels (Aka omnichannel customer service ) , people will reach out: being able to choose the way to contact support simply makes it more convenient. Logging customer problems can be easier, more secure and even automatic due to the integration of communication channels with your customer service tool.

Self Service 255

Self Service Customer Service Multi-Channel CRM 255

Comm100

OCTOBER 13, 2024

New Communication Channels Continue to Gain Popularity Third-party apps like Telegram now let players set up bots and customize how they use these apps. As Dani discussed, these newer communication platforms are gaining traction, particularly in Europe. Want to know how Comm100 can help you?

Self Service 130

Self Service Chatbots Social Media Wait Times 130

SuiteCX

FEBRUARY 18, 2020

The confusing part is that a number of tools all call themselves “Customer Journey Tools” which tends to muddy the market. Here’s what we see as the distinct market segments operating under the customer experience/journey banner: 1. CX and customer engagement are now standard to the thinking of “CRM” companies.

Customer Journeys 274

Customer Journeys Effort Score CRM CEM 274

Comm100

DECEMBER 10, 2024

While this might sound like marketing-speak to many, these are critically important metrics that any iGaming operator should pay close attention to. They connected Comm100 Live Chat to their CRM, enabling their agents to get detailed information about each player, including their spending patterns, before engaging them.

Strategy 130

Strategy Multi-Channel Loyalty Social Media 130

InMoment XI

OCTOBER 23, 2024

By providing industry-specific insights, whitepapers, or reports on market trends, you can establish yourself as an authoritative bank. Proactively communicate with customers. Regular communication helps build trust and keeps customers engaged with your services. This will make it easier for users to navigate.

Banking 195

Banking Customer Experience Effort Score Financial 195

InMoment XI

JANUARY 9, 2024

In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator. Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Calabrio

MARCH 4, 2025

Workforce Management 2025 Guide to the Omnichannel Contact Center: How to Drive Success with the Right Software, Strategy, and Solutions Share Calling, email, texting, instant messaging, social mediathe communication channels available to us today can seem almost endless. This leads to increased loyalty and positive word-of-mouth.

Contact Center 130

Contact Center Omni-Channel Contact Center Software Software 130