InMoment XI

NOVEMBER 7, 2024

Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation. Scalability Customer experience automation systems can handle high columns of interactions simultaneously. This enables more relevant and targeted communication.

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

eglobalis

MARCH 30, 2025

Low participation and bias further erode reliability: Busy customers often ignore survey requests, yielding low response rates skewed toward those with extreme opinions. This can misrepresent the broader customer base. The benefit of integration is also organizational: it breaks silos between departments handling customer data.

Survey 320

Survey Banking NPS Effort Score 320

InMoment XI

FEBRUARY 3, 2025

Location-based marketing is one use case thats gaining a significant amount of traction. More and more businesses are seeing the value in leveraging conversational intelligence in their location-based marketing, helping them better target those marketing efforts through greater understanding of customer sentiment.

Social Media 195

Social Media Call Center Multi-Channel Advertising 195

InMoment XI

NOVEMBER 13, 2024

Active churn is when customers cancel their service and communicate their decision to the business. Passive churn occurs when customers don’t explicitly cancel their service. For example, a subscription that ends without renewal or communication from the subscriber. It informs effective marketing strategy.

Customer Retention 195

Customer Retention How To Analysis ROI 195

InMoment XI

MAY 10, 2022

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. A loyal customer is valuable to retailers in a multitude of ways. Step #4: Marketing and Communication.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

InMoment XI

NOVEMBER 18, 2024

By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

InMoment XI

NOVEMBER 26, 2024

Did you know that 77% of organizations cannot consistently create a consistent customer experience across channels? This often stems from poor internal communication, outdated technology, or inefficient processes. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

QuestionPro Audience

JUNE 30, 2022

Audience research seeks to answer a variety of business questions such as how customers feel about existing products, what interests them, who influences them, what problems they have, and their opinions about branding and service. That’s why audience research is essential and should be part of every marketing plan.

Marketing 195

Marketing Groups Advertising Survey 195

InMoment XI

JANUARY 9, 2024

B2B customers are more likely to continue doing business with a company that consistently delivers value, meets their expectations, and provides excellent service. Loyal customers are also more likely to recommend the business to others. Great customer experiences help your brand achieve differentiation. Support and service.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Comm100

NOVEMBER 15, 2022

To meet their customers’ needs, CCaaS providers are partnering with digital communication platforms to add digital omnichannel capabilities to their product offering. With Comm100, CCaaS providers are expanding their voice system with as many key digital channels as they want through simple integration and quick time to market.

Omni-Channel 246

Omni-Channel Chatbots Social Media Software 246

ECXO

AUGUST 19, 2024

Customer Experience Experimentation: Your Final Frontier Introduction Customer Experience (CX) is a critical battleground in today’s competitive market. Experimentation validates hypotheses, uncovers areas for improvement, and ensures new initiatives resonate with customers.

Customer Journeys 369

Customer Journeys Customer Experience Net Promoter Score Effort Score 369

eglobalis

AUGUST 13, 2024

In this article, we will delve into how Samsung and Apple differentiate in customer experience, focusing on ten key parameters: design, brand loyalty, fan following, creativity, CX, user interface, ecosystem integration, product quality, customer service, and marketing strategies.

e-support 507

e-support Innovation Customer Centricity Loyalty 507

eglobalis

SEPTEMBER 16, 2024

At the global level , customer journey maps must account for regional differences, ensuring cultural and market-specific nuances are considered. Develop a Customer-Centric Culture Shifting an organization toward a customer-centric culture starts at the top.

B2B 375

B2B Strategy Customer Experience Customer Journeys 375

Optimove

FEBRUARY 10, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: While acquisition drives market share, customer retention is the unsung hero behind sustainable profits. Balancing acquisition with a strong retention plan is essential to driving marketing ROI. Heres how: 1.

Marketing 59

Marketing ROI Loyalty Customer Base 59

ECXO

DECEMBER 4, 2024

The software might require regular updates, bug fixes, and patches, all of which require effective communication with the client. This necessitates a customer success area that is adept in technical knowledge and communication. Real-life Examples SaaS Industry 1.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

eglobalis

JULY 2, 2024

This simplicity overlooks the complexity of customer relationships and experiences, failing to capture nuanced feedback crucial for improving overall customer satisfaction. Metrics such as NPS, CSAT, CES, ACSI, and double-blind benchmark scores are most valuable when integrated into broader customer experience strategies.

NPS 453

NPS Feedback Net Promoter Score B2C 453

ECXO

JANUARY 21, 2025

It had advanced features no other product on the market offered, but it came with two glaring issues: 1. Customers had to navigate a 50-page manual that read like it was written in another language. The company dismissed it as a fluke, blaming overly picky customers. Clara, a long-time fan, was one such customer.

Customer Experience 156

Customer Experience Social Media Net Promoter Score Innovation 156

ECXO

DECEMBER 25, 2024

In the sometimes lunatic world of business, companies often find themselves walking a tightrope between the relentless pursuit of growth and the need to create outstanding customer experiences. But meeting these expectations effectively requires companies to truly listen to their customersa fundamental pillar of excellent customer experience.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

Comm100

NOVEMBER 15, 2022

As customer service operations continue to digitalize, CCaaS providers are quickly recognizing that a telephone-only offering is restricting customer base and growth. On the one hand, CCaaS providers could look to build their own digital platform, with high upfront costs and long time to market. Quickest route to market.

Omni-Channel 244

Omni-Channel Chatbots Social Media Communication 244

Optimove

NOVEMBER 5, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it matters: Personalizing the customer experience requires marketing that evolves with customer preferences and needs. For example, what is a customer’s favorite product? When is the best time to communicate with each customer?

Data 52

Data Marketing Loyalty Tips 52

Lumoa

MAY 21, 2018

Use the navigation, to move around the post faster To understand things better, we asked around a hundred Customer Experience Directors and Managers, CMOs and Customer Success Specialists on which department s are responsible for Customer Experience in their company, despite the Customer Experience/Success/Support departments.

Customer Experience 305

Customer Experience Customer Centricity Net Promoter Score Customers 305

Lumoa

FEBRUARY 6, 2018

Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs. Another is silos – unless there’s perfect collaboration they lead to inconsistent or competing objectives, marketing, service and measurement.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

InMoment XI

MAY 31, 2022

Since a customer journey often touches different parts of the organization, companies need to rewire themselves to create teams that are responsible for the end-to-end customer journey across functions.” – McKinsey & Company. Define Customer Segments. These include Customer Satisfaction and Net Promoter Score.

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

Examples 98

Examples Strategy Marketing Social Media 98

BirdEye

AUGUST 24, 2023

Traditional marketing, such as content creation and social media, has become non-negotiable. Businesses have to work harder to make their marketing campaigns successful. By tailoring customer marketing messages that resonate with customers’ unique preferences, companies can unlock a powerful avenue for sustainable growth.

Strategy 98

Strategy Marketing Customer Retention Loyalty 98

ECXO

MARCH 21, 2023

This ‘’culture’’ ensures that every employee in the organisation is committed to delivering the best possible experience for the customer. Based on the company ‘’mindset’’ and approach. Empowered employees: Employees must be empowered to make decisions that will benefit partners and customers. Think of it like a project plan.

B2B 295

B2B Customer Experience Roadmap Net Promoter Score 295

Optimove

APRIL 6, 2023

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. Other marketers use stand-alone email platforms to engage and retain customers. And some still compile customer receipts individually to determine which email each should receive. Worst of all?

CRM 98

CRM Marketing Telecommunications Analytics 98

InMoment XI

JANUARY 22, 2025

Importance of reviews for freshness and quality: Potential customers are especially concerned about freshness and quality, so grocery stores need reviews that mention these elements positively, not just generically good reviews. No matter where viewers are finding information about a store, the visuals must be appealing and on target.

How To 195

How To Social Media Software ROI 195

GetFeedback

FEBRUARY 15, 2019

Companies frequently designate customer experience (CX) as the most exciting opportunity for their business, according to the Digital Marketing Trends Report. Successful customer experience strategies will lead to greater customer satisfaction, higher revenue, and diminished customer churn.

Strategy 322

Strategy Customer Experience Net Promoter Score Social Media 322

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. So how do you guide customers through these stages?

Customer Experience 195

Customer Experience Strategy Self Service Customer Journeys 195

CSM Magazine

MARCH 19, 2025

The world is becoming more and more globalized such that businesses are now interacting with customers from all corners of the globe more prominently. Providing exceptional customer support requires clear and accurate communication, yet language barriers often stand in the way.

e-support 59

e-support Chatbots Competitive Advantage Case Study 59

ECXO

SEPTEMBER 30, 2024

The tension in the air is palpable, as the waitstaff and kitchen crew navigate the delicate dance of communication and cooperation. Internal teams, such as marketing, product development, and operations, often focus on strategic initiatives, quality, and long-term growth.

Sales 156

Sales Customer Experience Innovation Culture 156

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 111

Marketing Social Media Advertising Tips 111

Optimove

DECEMBER 19, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Retail marketers can learn that leveraging personalized, data-driven marketing maximizes engagement, new customer acquisition, and significantly boosts sales during these critical periods.

Retail 59

Retail Lifetime Customer Customer Centricity Loyalty 59

Beyond Philosophy

JUNE 11, 2021

I couldn’t help but think what a great example this experience was for using Loss Aversion to get customers to do what you want. We discussed using the effects of Loss Aversion in your marketing as part of our new podcast series of the Ten Most Effective Ways to Influence Your Customers’ Behavior.

Tools 122

Tools Insurance Marketing Groups 122

Michelli Experience

APRIL 11, 2017

Finally, I promised this week I would offer tips on how to convert loyal customers into referral sources. So without further ado, here are some broad approaches to activating promoter behavior in your loyal customer base : 1.) Customer’s need to know “what’s in it for me” when they make a referral.

Customer Care 230

Customer Care Brands Net Promoter Score Social Media 230

Lumoa

JUNE 30, 2022

Maybe they don’t get included in product decisions or informed when new marketing campaigns are run. Support interactions are an important part of the customer experience you’re creating, but making them the main thing can hurt you. Pick one area and make a change to the customer experience. Communicate your wins as a CX team.

Customer Experience 259

Customer Experience How To Metrics Feedback 259