Remove Communication Remove Customer Relationship Management Remove Social Media
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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This vision should be aligned with the company’s overall strategy and communicated effectively to every department. Goals might include improving customer satisfaction scores, reducing churn rates, or increasing customer lifetime value. Effective communication ensures everyone understands and is committed to the CX vision.

Strategy 380
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

This vision should be aligned with the company’s overall strategy and communicated effectively to every department. Goals might include improving customer satisfaction scores, reducing churn rates, or increasing customer lifetime value. Effective communication ensures everyone understands and is committed to the CX vision.

Strategy 369
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Slippery Customer Service Issues Put Companies on Thin Ice

Experience Investigators by 360Connext

Those who work inside the company rarely take the time to truly understand what customers go through to fix a real problem. They think they know, because the codes used by customer service reps and customer relationship management software seem to be working just fine. But there’s a way to solve this.

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A Comprehensive Guide to Social Customer Relationship Management: What Is it and How it Develops Relationships

Kustomer

In the span of two decades, social media has gone from being an afterthought to being an integral component of pretty much all modern marketing and support strategies, as well as sales funnels. Read on to discover what social customer relationship management is and how to apply it in your business.

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Why A Customer Engagement Platform Is Crucial for Business Success

InMoment XI

What is the Difference Between a Customer Engagement Platform and Customer Relationship Management (CRM)? Debating the differences between customer engagement platforms and CRM systems is natural. They integrate with apps, websites, and social media to provide a consistent customer experience across all channels.

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

With many SaaS products, the end-user is not the client, and their experience must be factored into the customer success equation. Much of what makes for exceptional experiences is simple, clear, and transparent communication. In 2014, Annie was recognized as being one of the 50 most influential CMOs in social media.