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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

We will also highlight how a CX transformation differs from a typical program management initiative, who drives these programs, and what lessons can be learned from B2B companies that have made this journey. Governance mechanisms should be put in place early, led by leadership.

B2B 339
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The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

For example, an organization might experiment with response times on social media versus email to identify the most effective communication method. By testing different digital communication channels and personalized content, Bayer has optimized its engagement strategies, leading to better customer experiences and stronger relationships.

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support. Many B2B firms also lack a central CX team in one survey, 28% had no coordinated CX governance which underscores the challenge of breaking down departmental barriers. Demonstrating the value of CX (e.g.,

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4 Reasons Why Live Chat for Government is Critical in 2022

Comm100

In US government, this score languishes at 4.5. For government organizations, this means reliance on the traditional channels of phone and email is no longer enough – live chat for government is essential. In this blog, we’ll look at the top five reasons why live chat for government is critical in 2022.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Feedback and complaint management tools are essential for promptly addressing customer issues. This vision should be aligned with the company’s overall strategy and communicated effectively to every department. Communication, continuous change management initiatives, and other strategies are essential to this alignment.

Strategy 443
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4 Foundational Steps to Improving Service Delivery in Government

Comm100

Improving service delivery in government comes with unique challenges. Governments must be accountable to citizens in a way that the private sector is never constrained by. When improving service delivery in government, efficiency is the first building block. However, it’s not all doom and gloom. Here are the top five. .