Remove Communication Remove Government Remove Sales
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Governance mechanisms should be put in place early, led by leadership. For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor.

B2B 339
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Some of the key challenges include: Complex Stakeholder Relationships: B2B purchases typically involve multiple decision-makers and longer sales cycles. Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support. Demonstrating the value of CX (e.g.,

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Sales and delivery teams provide invaluable data through regular customer interactions. This vision should be aligned with the company’s overall strategy and communicated effectively to every department. Communication, continuous change management initiatives, and other strategies are essential to this alignment.

Strategy 450
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Sales and Delivery Teams : Providing invaluable data through regular customer interactions. This vision should be aligned with the company’s overall strategy and communicated effectively to every department. Communication, continuous change management initiatives, and other strategies are essential to this alignment.

Strategy 380
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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3 Necessities for Seamless, Stand-Out Retail Experiences

InMoment XI

Across the hundreds of brands and partners we’ve worked with here at InMoment, we have learned what works, formed a cohesive and proven approach, and can now guide our clients toward a successful CX governance strategy. And that engaged employees can increase an organization’s sales by up to 20%?

Retail 397
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Who Owns Your CX Program? (Hint: It’s Everyone)

InMoment XI

I often talk about customer experience lying at the intersection of communications, operations, technology, and employees. Marketing and Sales have to correctly position your products and services, and set proper expectations for how customers can use them and, more importantly, what benefit(s) they will derive.

Airlines 370