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Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale

Optimove

Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale. Elevate Web Marketing with Real-time Web Push Download Now >> How OptiLive Works OptiLive automates real-time messaging based on live sporting events and player interests.

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[Experience Action Podcast] Turning Employee Insights into Customer Experience Breakthroughs

Experience Investigators by 360Connext

What happens when you bring together experience leaders from healthcare and elite sports education? ” Both have created what they call “closed-loop” feedback systems where they not only collect insights but transparently communicate the actions they’ll take as a result. The most compelling revelation?

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Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” LaRocca joined NYRA in 2014 from Modell’s Sporting Goods, the largest privately held sporting goods retailer in the U.S., It’s on her teams to make sure it’s communicated properly.

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Arizona Diamondbacks CEO Creates Fan-Centric Culture

Experience Matters

His goal: “Treat our fans, employees, and players better than any team in sports.” Hall joined the D-backs in May 2005 as Senior Vice President, Communications, was named president in September 2006 and CEO in January 2009. Hall was extremely passionate about customer experience. Hall sets the tone for his organization.

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The Rise of In-Play Sports Betting and How to Capitalize on It

Optimove

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In-play sports betting is transforming the industry, offering huge revenue potential. Unlike traditional pre-match betting, in-play betting allows sports fans to place wagers on games as they unfold in real-time.

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11 Highlights From the 2015 Sloan Sports Analytics Conference

Experience Matters

This week, I attended the annual MIT Sloan Sports Analytics Conference , Once again, I really enjoyed hearing players, owners, general managers, members of the press, and experts discuss two of my favorite topics: #sports and #analytics. 3) Communications and relevance is critical. 7) Rob Manfred’s thoughts on the MLB.

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NBA’s Oklahoma City Thunder CLICKs With Its Fans

Experience Matters

They collectively help the Thunder achieve its mission to be “the most FAN-centric organization in professional sports.” With My Guests” pin and select one of many unique gifts not available to the general public (a few employees were sporting a very sharp-looking Thunder scarf). I even had a special visitor come to my seat.

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