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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
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Active churn is when customers cancel their service and communicate their decision to the business. For example, a subscription that ends without renewal or communication from the subscriber. A data scientist can achieve this by building a machine learning prediction model trained on a dataset. Training is an iterative process.
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Activate: Key skills include communication and expertise building to ensure teams have the skills, support, and incentive to achieve CX goals. For example, training employees to adopt a customer-centric approach and rewarding their work to motivate them. For example, tracking NPS to determine the success of recent loyalty efforts.
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