Beyond Philosophy

FEBRUARY 10, 2020

Nearly 20 years ago, when I started Beyond Philosophy and before Customer Experience was a well-known concept, my motivations were to create a competitive differentiator that would get more business for my clients. However, business is also all about return on investment (ROI). Customer Driven-Growth.

Meeting 172

Meeting Hospitality Return on Investment Telecommunications 172

Alida

MAY 10, 2016

Note: The following guest blog post from CX expert Jeanne Bliss first appeared as a preface in The Enterprise Guide to Customer Experience , an ebook authored by Tyler Douglas, chief sales and marketing officer at Vision Critical. Customer Experience is not a new idea. Now the message has finally caught on.

Chief Customer Officer 100

Chief Customer Officer Strategy Company Customer Experience 100

West Monroe

JANUARY 25, 2023

Faced with tumbling stock prices, constricted debt markets, and tighter revenue streams, public software companies are struggling to right their lopsided balance sheets—and for the first time in a decade are looking beyond growth for growth’s sake and instead toward long-term financial stability.

Company 40

Company Software Strategy Leadership 40

GlowTouch

OCTOBER 16, 2020

Share this entry Share on Facebook Share on Twitter Share on Pinterest Share on LinkedIn Share by Mail How to Select the Right Customer Support Channels for Your Company. When addressing these, a rule of thumb is to listen to what your customers are saying. Customer Support Channels. Phone Support. Social Media Support.

Company 52

Company Social Media How To Chatbots 52

NobelBiz

NOVEMBER 13, 2023

As businesses prioritize customer satisfaction, understanding the nuances of measuring Customer Experience Return on Investment (CX ROI) has emerged as a strategic imperative. The capacity to measure and quantify the return on investment (ROI) of CX initiatives is critical for businesses to thrive.

ROI 111

ROI Net Promoter Score Measurement Customer Experience 111

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do? Studies estimate that 90% of startups fail, with 10% failing in the first year.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Totango

JUNE 28, 2022

The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the company’s products and services can provide. Maximize Your Return on Investments. Make Your Company Relevant .

Return on Investment 74

Return on Investment Competitive Advantage ROI Effort Score 74

Beyond Philosophy

JANUARY 19, 2019

With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent. But not all ROI is sales-based.

Net Promoter Score 84

Net Promoter Score Marketing ROI Return on Investment 84

Customer Bliss

MAY 26, 2016

In 1984, as I lead the customer experience strategy at Lands’ End, I helped map the company’s customer journey and identify 267 touchpoints, narrowing that list down to the key 15 that were most critical to our customers. I call these Customer Experience Leadership Competencies in my book Chief Customer Officer 2.0:

Chief Customer Officer 141

Chief Customer Officer Customer Experience Social Media Return on Investment 141

Beyond Philosophy

JANUARY 19, 2019

With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent. But not all ROI is sales-based.

Net Promoter Score 79

Net Promoter Score Marketing ROI Return on Investment 79

West Monroe

JUNE 1, 2023

” It’s not uncommon to find news articles that highlight optimization initiatives and layoffs at companies—most recently at Amazon, Meta, Shopify, and LinkedIn. This is especially true for CPOs operating in an increasingly competitive private equity/portfolio company environment.

Return on Investment 52

Return on Investment Culture Metrics Roadmap 52

Happy or Not

DECEMBER 7, 2023

To succeed, you need valuable insights that go beyond the usual customer feedback. That’s where non-buyer customer feedback comes into play. For most companies, customer insights are a goldmine waiting to be tapped. Multi-channel engagement In a digital landscape, customer engagement takes various forms.

Feedback 36

Feedback How To Social Media Multi-Channel 36

BirdEye

FEBRUARY 21, 2023

It’s especially important for local businesses looking to connect with their communities and grow their customer base. You can create company pages and share social media content with your audience to help generate leads or increase brand awareness. This helps build relationships between the company and its customers.

Social Media 98

Social Media Management Multi-Channel Analytics 98

Call Experts

JUNE 23, 2022

Remember that this process takes time, and your customer is a human being, too. Once you’ve built rapport, it’s easier to solve their problems and make sales. Building rapport with customers begins with establishing personal interest. Of course, building rapport with customers requires practice.

Contact Center 98

Contact Center Customers Connections Return on Investment 98

SurveySparrow

OCTOBER 26, 2023

This division allows businesses to tailor their products, services, and marketing strategies to meet the specific needs of each segment, ultimately improving customer satisfaction and driving sales. To put it simply, segmentation means splitting a large group of customers into smaller, similar groups.

Marketing 52

Marketing Culture Advertising Social Media 52

CustomerSuccessBox

JUNE 13, 2022

Customer intelligence (CI) is becoming a prominent competitive advantage in this age of increased competition with other organizations. We already knew that customer-centricity is critical for any SaaS company’s success. However, there are other aspects to being a customer-centric company.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity ROI 52

Magellan Solutions

MAY 27, 2020

If you are trying to discover an effective marketing tool and a certain way to reach consumers to increase sales and build brand equity, telemarketing is one of the best techniques you can find. Up to this day, it is undeniable there are companies that use this strategy. And every customer wants to be heard. . Done by Humans .

Chatbots 52

Chatbots Telecommunications Return on Investment Airlines 52

CustomerSuccessBox

JUNE 20, 2022

By collecting accurate data and comprehensive information about your customers, you can improve retention, uncover additional sales opportunities, and boost your customer health scores. It takes several months to recover the CAC (Customer Acquisition Cost) and get to the profitable zone at a unit economics level.

Software 52

Software Customer Success Effort Score Net Promoter Score 52

SmartKarrot

JULY 21, 2021

Of all the debates that one can possibly have in the world of sales and marketing, one that takes no backseat is customer acquisition vs customer retention. While acquiring customers is an integral part of any growing business, retaining them for good is also equally important. What is Customer Retention?

Customer Retention 10

Customer Retention Company Return on Investment Customers 10

Gainsight

APRIL 18, 2022

For years now, Gainsight has been leading the campaign regarding the value of customer success and its return on investment. . Entire fields of industry are catching on, investing in the ideology and practice as a means of retaining and growing their customer base and capitalizing on the results.

Self Service 52

Self Service Customer Success Metrics Return on Investment 52

Thematic

APRIL 17, 2024

Investing in truly understanding them has a massive financial payoff. Our own customers have gained huge financial benefits through effectively analyzing customer data to improve customer experiences. Regularly share relevant customer experience analytic insights with departments beyond customer service.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Investing in truly understanding them has a massive financial payoff. Our own customers have gained huge financial benefits through effectively analyzing customer data to improve customer experiences. Regularly share relevant customer experience analytic insights with departments beyond customer service.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Investing in truly understanding them has a massive financial payoff. Our own customers have gained huge financial benefits through effectively analyzing customer data to improve customer experiences. Regularly share relevant customer experience analytic insights with departments beyond customer service.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Gainsight

JULY 5, 2022

According to our 2022 Customer Success Index , companies are discovering that “CS responsibilities tie directly to business goals and revenue.” After years of data and observation, we know that customer success has a virtual reach into every part of an organization. However, you need to do what is best for your company.

Roadmap 59

Roadmap Return on Investment Customer Journeys Customer Success 59

Confirmit

OCTOBER 18, 2018

Increasing customer loyalty is a key goal of any business, and contributes greatly towards sustainable growth. Despite this fact, and irrefutable evidence that existing customers are more valuable than new ones, customer retention has often taken a back seat to driving sales. What Are the Benefits of Customer Retention?

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

Education Services Group

JULY 15, 2020

They took a look at subscription companies versus non-subscription companies, and they wanted to see how much they reduced their sales forecast between now and the end of the year in those two categories. The lion’s share of the non-subscription companies had dramatically reduced their sales forecast for the rest of the year.

Customer Success 52

Customer Success Sales Automotive Return on Investment 52

ChurnZero

AUGUST 13, 2021

[A] Anika: We’re in a very, very different space where, first of all, you’re having Customer Success departments report into different heads versus, when I think of Customer Success before, it was a part of Marketing and Sales, and it was an add-on. You want to be considered like a Sales or a Marketing department.

Customer Success 98

Customer Success Effort Score Self Service Tools 98

ShepHyken

DECEMBER 23, 2022

This week, we feature an article by Mitel , a company that works with teams by supporting their communications and technology needs so that they can provide the best customer experience possible. It can also improve the chatbot experience on websites and provide personalized content to customers based on their history.

Communication 70

Communication Contact Center Return on Investment System 70

Gainsight

JUNE 9, 2021

Whether you wanted to hear about Customer Success (CS) and Sales alignment, scaling through hypergrowth, or health score iterations, we had a little something for everyone. Here are the track highlights: Chart-Topping Customer Success Operations. New Releases: Aligning Sales and CS. That’s the perfect recipe for success!

Effort Score 52

Effort Score Chief Customer Officer Sales ROI 52

SmartKarrot

NOVEMBER 21, 2022

Work with other departments to ensure that the customers are getting the most value from the products and services. Monitor and analyze customer feedback to identify areas for improvement. Identify and implement new ways to improve the customer experience. Provide leadership and guidance to the customer success team.

Customer Success 19

Customer Success Return on Investment NPS ROI 19

Beyond Philosophy

NOVEMBER 10, 2014

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. According to Bain & CO, retaining just 10% of the customers you already have will result in a 30% increase in the value of your company. Why is this?

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

GlowTouch

APRIL 24, 2020

However, there are many compelling reasons why you should consider outsourced customer support as the superior option. This article will discuss 7 key factors to take into account when deciding on a customer support solution that will work for your company. Training is a key component to any successful customer support strategy.

Competitive Advantage 52

Competitive Advantage Effort Score Return on Investment Resources 52

ChurnZero

MARCH 11, 2020

I wasn’t satisfied that we lost a customer, but I was now armed with valuable new information that would lead to a breakthrough in our sales model. When I ran Customer Success at PeopleMatter I interviewed every customer who canceled their services with us. marketing, sales, finance, operations budget, etc.).

Customer Journeys 52

Customer Journeys ROI Return on Investment Customer Success 52

GlowTouch

JUNE 12, 2020

Share this entry Share on Facebook Share on Twitter Share on Pinterest Share on LinkedIn Share by Mail 5 Ways to Increase the Productivity of Your Customer Support Team. Businesses endeavour to improve sales by earning customer loyalty and creating a brand image through quality support. About GlowTouch. Tonya Morgan.

Social Media 52

Social Media Omni-Channel Return on Investment Training 52

Seaton CX

MAY 16, 2024

A customer journey map is a visualization of the experience a customer has when interacting with your company to accomplish a goal. It shows the needs and goals of the customer, the actions they take in pursuit of the goal, and their thoughts and emotions along the way.

Customer Journeys 52

Customer Journeys ROI B2B Financial 52

Confirmit

SEPTEMBER 9, 2018

In our 2018 ACE Award Winners’ Showcase, we share the success stories of over 30 clients to demonstrate how the Voice of the Customer and the Voice of the Employee has the power to drive an organization forward, delivering positive customer experiences, changing business culture, and generating significant Return on Investment.

Insurance 40

Insurance Return on Investment Policies Case Study 40

LiveChat

OCTOBER 31, 2019

Build an entire series of emails that are sent sequentially, explain more of the product features that specifically help them, and push them further into the sales funnel. Using the data, identify customers that make repeat purchases and/or regularly download, share, and comment on your content. Welcome programs. Win-back programs.

Loyalty 57

Loyalty Strategy Omni-Channel Call Center 57