Experience Investigators by 360Connext

JANUARY 7, 2025

Customer Touchpoints : Your CX program centers on customer touchpoints, which are every point of interaction with customers (both direct and indirect). The C-Suite heard her desire to understand customers better, but they couldnt see HOW that exercise would benefit the company, exactly.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

Lumoa

FEBRUARY 9, 2023

At the same time, it is also what most companies are missing. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. Brand experience is a very close concept to customer experience, except the latter, refers to how customers reflect on your company.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

InMoment XI

NOVEMBER 21, 2024

83% of customers agree they feel more loyal to companies that respond to and resolve their complaints. As a result, businesses must double down on efforts to understand their customers’ goals and pain points to drive loyalty. Engage the leadership by showing how VoC analysis affects company goals like boosting retention and revenue.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

Lumoa

FEBRUARY 2, 2023

5 Strategies to Improve Customer Experience in Your Store Understand Your Customers Create a Consistent Customer Journey Modernize Your Technology Measure Customer Satisfaction Implement a Loyalty Program The Future of Customer Experience in Retail Wrapping It Up What is Customer Experience and Why Is it Important?

Retail 221

Retail Net Promoter Score Strategy Customer Experience 221

ShepHyken

FEBRUARY 16, 2025

What Customers Really Want From a Loyalty Program by Eileen Stephens (CMSWire) Customer loyalty programs have become a multi-million-dollar industry and a critical driver of revenue for brands. Forecasts point to significant growth in spend expected through loyalty programs in 2025.

Loyalty Programs 80

Loyalty Programs Customer Service Customer Journeys Loyalty 80

Retently

MARCH 11, 2025

A CX Manager is responsible for the entire end-to-end customer journey, making sure every touchpoint from store purchase to post-fulfillment support is smooth, frustration-free, and ultimately leads to happier, more loyal customers. Why it matters : It prevents recurring customer issues and saves the company time, money, and frustration.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

Comm100

JANUARY 21, 2020

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. Online customers in the pre-purchase stage typically find companies in one of two ways: on social media or through a search engine.

Customer Journeys 225

Customer Journeys B2C Social Media Omni-Channel 225

ShepHyken

JANUARY 5, 2025

12 Ways to Show Clients and Biz Partners You Care in the New Year by Fast Company Executive Board (Fast Company) In a shifting and competitive marketplace, attracting and retaining loyal clients or partnerships to help your business thrive is not what it used to be. My Comment: This is an excellent article on customer loyalty programs.

Customer Service 70

Customer Service Loyalty Programs Retail Automotive 70

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Loyalty Programs 259

Retently

NOVEMBER 27, 2024

Focus on building long-term relationships through customer loyalty programs, social media engagement, and influencer collaborations to keep customers coming back. Offering upsells, cross-sells, and loyalty rewards helps increase the value of each customer over time, turning one-time shoppers into high-value repeat buyers.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

Blake Morgan

NOVEMBER 12, 2024

Known for its creative marketing and diverse menu offerings, the brand has doubled down on a “creativity mindset” to drive both product innovation and customer loyalty—even as inflation impacts the industry. Brands, Sears, and Reebok, the company continues to innovate.

Strategy 64

Strategy Marketing Customer Experience Social Media 64

Joe Rawlinson

NOVEMBER 3, 2024

Companies today are leveraging a range of technologies to streamline these interactions. Card scanning solutions not only make these processes more efficient but also significantly boost client satisfaction and loyalty. Card scanning plays a crucial role by making client data instantly accessible at every touchpoint.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. NPS surveys measure customer loyalty and advocacy by asking the question: “How likely are you to recommend our product/company to a friend?”.

Ecommerce 109

Ecommerce Survey Retail NPS 109

Retently

OCTOBER 1, 2018

It’s normally used to display it so that every department in your company can easily keep track of the whole customer experience. Using customer journey mapping is paramount, as it lets everyone in your company visualize how someone becomes a client, and gives them a better understanding of how to improve the process.

Customer Journeys 91

Customer Journeys Touchpoint CEM Social Media 91

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Let me re-emphasize: relationships are built by people and through positive experiences across all touchpoints.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

CSM Magazine

JULY 13, 2022

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

Oracle

SEPTEMBER 16, 2020

According to Gartner , 80% of your company’s future revenue will come from just 20% of your existing customers. With this in mind, let’s take a look at 3 ways retailers can leverage loyalty engagement programs in this new normal. refer-a-friend to join the loyalty program for points/reward offering).

Loyalty Programs 67

Loyalty Programs Retail Loyalty Touchpoint 67

InMoment XI

JANUARY 17, 2024

By understanding and anticipating the needs and preferences of your guests, you make them feel valued and ensure that every touchpoint in their journey contributes to positive and enjoyable experiences. This means that all interactions and touchpoints the guest has with your brand are considered. Guest experience isn’t a department.

Guest Experience 195

Guest Experience Trends Hospitality Customer Journeys 195

InMoment XI

OCTOBER 4, 2024

From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers. Customer Experience Management (CXM) Definition CXM, on the other hand, focuses on improving the overall customer experience beyond just transactional touchpoints.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

CSM Magazine

DECEMBER 17, 2024

While businesses have long recognized the value of storing, processing, and analyzing data, the ability to utilize this information in real-time is what truly sets customer-focused companies apart. Seamless Loyalty Programs Loyalty programs can deliver massive customer retention benefits when personalized appropriately.

Data 52

Data e-support Customer Experience Apparel 52

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Thematic

APRIL 1, 2025

For B2C companies, segments could be based on lifecycle stage (prospects, first-time buyers, repeat customers) or persona (busy parents, bargain seekers, etc.). For B2B, segments might be by industry or company size. A typical customer journey looks like this: Under each phase, list touchpoints (e.g., and decide how to fix it.

Customer Insights 62

Customer Insights Customer Journeys Strategy Social Media 62

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

CSM Magazine

FEBRUARY 6, 2025

These subtle touchpoints foster brand affinity and make customers more likely to stay loyal to your company. Deepens Relationships Offering personalized items as rewardswhether after a purchase, during events, or even as part of a loyalty program creates a memorable moment for customers.

Loyalty 52

Loyalty Loyalty Programs Social Media Brands 52

Lumoa

NOVEMBER 21, 2023

In many companies, even though customer experience is regularly measured, data transformation becomes challenging for many reasons. AI tools can help automate and analyze customer feedback with much precision and uniformity while saving time and resources for companies. Contrarily, panic sets in when the number goes down.

Analysis 195

Analysis Feedback Social Media Chatbots 195

InMoment XI

SEPTEMBER 1, 2022

companies lose 50% of their customers every five years. Deploy Microsurveys at Key Touchpoints: Get customer feedback in the moments that matter. At InMoment, we frequently sit down with brand executives and look at real-time metrics that show how much revenue has been recovered due to their closed loop program.

Customer Retention 195

Customer Retention How To Customer Journeys Telecommunications 195

Oracle

JUNE 10, 2019

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

Lumoa

JANUARY 19, 2023

Identify the Company’s Goals Before you start looking for people or draft your CX strategy, your first step should be to clarify and understand the wider objectives of your organization. What does the company want to achieve? What’s more, it will help you build a link between your CX team goals and the broader company goals.

Customer Experience 221

Customer Experience Net Promoter Score How To Customer Journeys 221

InMoment XI

FEBRUARY 7, 2024

Research from Salesforce found that 61% of customers say most companies treat them as a number. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. Hotel customers expect top-tier, personalized experiences at every touchpoint. Mckinsey & Company.

Hotels 195

Hotels Guest Experience Travel Social Media 195

delighted

OCTOBER 22, 2024

But while ecommerce has made retail purchases more accessible, it has also disrupted the traditional, linear, retail buyer’s journey and has transformed it into a more complicated series of customer touchpoints. Mapping these touchpoints is crucial to understanding the ecommerce customer journey – and improving customer experiences.

Customer Journeys 52

Customer Journeys Ecommerce Social Media Net Promoter Score 52

CSM Magazine

OCTOBER 21, 2024

Whether you’re running a software development company or a retail business, you need to take the time to listen and engage with your customers. This will enable you to create targeted marketing campaigns and anticipate your customer’s future needs based on their past interactions with your company.

Tips 52

Tips Customer Experience Social Media Customer Centricity 52

Currency Alliance

MAY 9, 2017

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Currency Alliance

NOVEMBER 22, 2016

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

BirdEye

MARCH 10, 2022

In such an environment, the businesses that win are those who deliver superior customer experiences from the very first touchpoint. In this blog, we’ll cover the questions that every company has about customer experience. Customer experience is the sum of all the experiences that your customer has across every touchpoint.

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

TechSee

MAY 19, 2021

Companies have invested in their customer service function to differentiate and personalize their brand and improve overall operational efficiency. In today’s digital age, companies can get a comprehensive or 360? view of customers by accumulating data from the various touchpoints that a customer may use to contact a company.

Technology 159

Technology Self Service Customer Service Competitive Advantage 159

Lumoa

JUNE 26, 2023

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. Omnichannel marketing customer experience is a strategy that integrates all marketing touchpoints – both offline and online – to create a seamless customer journey.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52