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B2B CX – Strategy & Business Alignment

ECXO

Why CX Needs to Be Aligned with Business Strategy CX directly impacts revenue Companies with superior CX achieve higher customer lifetime value (CLV) , lower churn , and increased cross-sell and upsell opportunities. Action Point: Develop a CX vision that directly ties into financial and operational goals (e.g.,

B2B 255
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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

In our recent virtual panel discussion, we explored how different financial firms are embracing the Consumer Duty Act and identified areas where most of their resources have been designated. Furthermore, the concept of “substantive compliance” was emphasized as a means to exceed expectations and gain a competitive advantage.

Consumers 369
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Linking customer experience to business value is critical to secure buy-in and maintain momentum. One approach is identifying value pools or key leverage points where better experience will yield financial returns. B2B customer needs and market conditions change, so the CX program should be agile enough to adjust course.

B2B 314
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Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

It’s no longer enough for banks and credit unions to simply provide financial services. Customers expect to walk into a branch and want to immediately feel valued. Needless to say, providing a memorable customer experience in banking should be a top priority for all financial institutions.

Banking 195
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Churn Prediction: How to Predict It for Customer Retention

InMoment XI

Lowering the churn rate contributes to a stronger, more loyal customer base. It provides a competitive advantage. With insights into customer behavior, you can act faster and smarter than competitors. It provides stronger customer insights. It helps you understand different customer segments better.

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Reduce Customer Churn to Boost Revenue and Stay Competitive

InMoment XI

This information guides product development to better fulfill customer needs and goals. It gives you a competitive advantage: Your product and business improvements will likely enhance customer satisfaction. As a result, youll succeed in retaining and acquiring customers to increase your market share.

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A Single Customer Experience Prediction for 2019

Alida

Companies will reorganize around the customer. We see cross-functional teams coming together to form an “enterprise perspective” on gathering customer insight, knowledge and feedback. Insights will get married into systems of record. It’s already happening, of course. That’s how executives are measured.