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B2B CX – Strategy & Business Alignment

ECXO

This means ensuring that every investment in CX improvement is linked to measurable business outcomes , gaining leadership buy-in , and ensuring every department contributes to a unified, customer-centric vision. Action Point: Develop a CX vision that directly ties into financial and operational goals (e.g.,

B2B 306
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Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests

ECXO

Will it enhance our competitive advantage or dilute it? ROI Analysis: Calculating Value Beyond Costs A feature’s return on investment is not limited to direct financial gains. It encompasses customer retention, market competitiveness, and operational efficiency. Can it create cross-sell or upsell opportunities?

Feedback 391
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Research shows that improving B2B customer experiences can significantly boost financial performance for instance, companies that excel in CX see reduced churn and higher win rates on deals. The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage.

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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

In our recent virtual panel discussion, we explored how different financial firms are embracing the Consumer Duty Act and identified areas where most of their resources have been designated. Furthermore, the concept of “substantive compliance” was emphasized as a means to exceed expectations and gain a competitive advantage.

Consumers 369
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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

Measure What Matters and Getting Clarity Traditional metrics often fall short in fully capturing the effectiveness of personalized CX strategies. Deloitte ’s research supports this need for alignment, showing that when companies connect CX metrics to financial performance, they gain a clear view of CX impact and justify continued investment.

B2B 510
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

One approach is identifying value pools or key leverage points where better experience will yield financial returns. While customer delight is the ultimate goal, framing it in terms of ROI and competitive advantage speaks the language of executives and ensures CX strategy gets the necessary support.

B2B 339
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Connecting Customer Experience Goals to Financial Metrics to Prove ROI

CloudCherry

Most, however, struggle to see the results they’re looking for to back up the investment, which leaves stakeholders wondering if one can actually measure the ROI of a CEM program. Here’s Why Measuring the Financial Returns of CEM Is a Necessity. That being said, proving CX’s financial gains can be difficult to do.

ROI 256